Pengaruh Promosi Personal Selling Dan Direct Marketing Terhadap Keputusan Pembelian Di Astra Credit Companies (acc) Bandung

Abstract

In this day and age, many who need funds quickly for example for business capital, education costs, health and others. Therefore, there are various types of borrowing services such as Astra Credit Companies (ACC). Astra Credit Companies (ACC) is a car and heavy equipment finance company. Promotion forms made by Astra are Personal Selling and Direct Marketing. For this reason the authors interested in conducting research with the title "The Influence of Personal Selling Promotion and Direct Marketing Against Purchase Decision at Astra Credit Companies (ACC) Bandung". The purpose of this research is to know how big influence of promotion of Personal Selling and Direct Marketing to Purchasing Decision at Astra Credit Companies (ACC) Bandung. This research includes the type of quantitative research. The research method used is descriptive method analysis, Validity, Reliability, Classic Assumption Test, Normality, Test t, Test F, Test R. With data collection techniques in the form of questionnaires distributed to the public. This study uses objects to all consumers who have done credit and borrowing at Astra Credit Companies (ACC) Bandung with a sample of 100 respondents. The results of this study show that Ho is rejected and Ha accepted. Means Promotion of Personal Selling and Direct Marketing have positive and significant effect on Purchasing Decision is 56,9% while its 43,1% is influenced by other factors outside Personal Selling and Direct Marketing. Keywords: Personal Selling, Direct Marketing, Purchase Decision Test t, Test F, Test R. With data collection techniques in the form of questionnaires distributed to the public. This study uses objects to all consumers who have done credit and borrowing at Astra Credit Companies (ACC) Bandung with a sample of 100 respondents. The results of this study show that Ho is rejected and Ha accepted. Means Promotion of Personal Selling and Direct Marketing have positive and significant effect on Purchasing Decision is 56,9% while its 43,1% is influenced by other factors outside Personal Selling and Direct Marketing. Keywords: Personal Selling, Direct Marketing, Purchase Decision Test t, Test F, Test R. With data collection techniques in the form of questionnaires distributed to the public. This study uses objects to all consumers who have done credit and borrowing at Astra Credit Companies (ACC) Bandung with a sample of 100 respondents. The results of this study show that Ho is rejected and Ha accepted. Means Promotion of Personal Selling and Direct Marketing have positive and significant effect on Purchasing Decision is 56,9% while its 43,1% is influenced by other factors outside Personal Selling and Direct Marketing. Keywords: Personal Selling, Direct Marketing, Purchase Decision This study uses objects to all consumers who have done credit and borrowing at Astra Credit Companies (ACC) Bandung with a sample of 100 respondents. The results of this study show that Ho is rejected and Ha accepted. Means Promotion of Personal Selling and Direct Marketing have positive and significant effect on Purchasing Decision is 56,9% while its 43,1% is influenced by other factors outside Personal Selling and Direct Marketing. Keywords: Personal Selling, Direct Marketing, Purchase Decision This study uses objects to all consumers who have done credit and borrowing at Astra Credit Companies (ACC) Bandung with a sample of 100 respondents. The results of this study show that Ho is rejected and Ha accepted. Means Promotion of Personal Selling and Direct Marketing have positive and significant effect on Purchasing Decision is 56,9% while its 43,1% is influenced by other factors outside Personal Selling and Direct Marketing. Keywords: Personal Selling, Direct Marketing, Purchase Decision 1% is influenced by other factors outside of Personal Selling and Direct Marketing. Keywords: Personal Selling, Direct Marketing, Purchase Decision 1% is influenced by other factors outside of Personal Selling and Direct Marketing. Keywords: Personal Selling, Direct Marketing, Purchase Decision