Pengaruh Sikap, Keragaman Produk Dan Saluran Distribusi Terhadap Keputusan Pembelian Pada Distro House Of Smith Bandung Tahun 2017

Abstract

Bandung is known as the center of creative economy in Indonesia. Starting from culinary, hobbies, and the most famous fashion is fashion, the distro of Bandung. As time passes and market demand for their needs, the distro-distro emerges by bringing their own brand to make the city of Bandung as one of Indonesia's fashion lovers paradise. One of the distro in bandung is House of Smith, but according to sales data distro House of Smith sales decrease. It can be based on the attitude of the consumer itself. In addition, this can happen because consumers feel there are still many distros that he can visit, kinds of products that can meet the needs of buyers, or the process of delivering a product that is less good so that consumers feel reluctant to make a purchase. For this reason the authors are interested in doing research with the title "The Influence of Attitudes, Product Diversity and Distribution Channels to Purchase Decision In House Of Smith Distribution" The purpose of this study is to determine how the influence of attitudes, product diversity and distribution channels House of Smith distribution of consumer purchasing decisions. This research includes the type of quantitative research. research method used is descriptive method analysis, validity, reliability, normality, t test, Test F, Test R. With data collection techniques in the form of questionnaires distributed to the public. This research uses objects to all House Of Smith consumers in Bandung with a sample of 100 respondents. Keywords: attitude, product diversity, distribution channel, purchase decision Product Diversity and Distribution Channels on Purchase Decision In House Of Smith Distribution "The purpose of this study is to find out how the influence of attitudes, product diversity and distribution channels Distro House of Smith on consumer purchasing decisions. This research includes the type of quantitative research. research method used is descriptive method analysis, validity, reliability, normality, t test, Test F, Test R. With data collection techniques in the form of questionnaires distributed to the public. This research uses objects to all House Of Smith consumers in Bandung with a sample of 100 respondents. Keywords: attitude, product diversity, distribution channel, purchase decision Product Diversity and Distribution Channels on Purchase Decision In House Of Smith Distribution "The purpose of this study is to find out how the influence of attitudes, product diversity and distribution channels Distro House of Smith on consumer purchasing decisions. This research includes the type of quantitative research. research method used is descriptive method analysis, validity, reliability, normality, t test, Test F, Test R. With data collection techniques in the form of questionnaires distributed to the public. This research uses objects to all House Of Smith consumers in Bandung with a sample of 100 respondents. Keywords: attitude, product diversity, distribution channel, purchase decision This research includes the type of quantitative research. research method used is descriptive method analysis, validity, reliability, normality, t test, Test F, Test R. With data collection techniques in the form of questionnaires distributed to the public. This research uses objects to all House Of Smith consumers in Bandung with a sample of 100 respondents. Keywords: attitude, product diversity, distribution channel, purchase decision This research includes the type of quantitative research. research method used is descriptive method analysis, validity, reliability, normality, t test, Test F, Test R. With data collection techniques in the form of questionnaires distributed to the public. This research uses objects to all House Of Smith consumers in Bandung with a sample of 100 respondents. Keywords: attitude, product diversity, distribution channel, purchase decision