eProceedings of Applied Science

Implementation of Data Center Application Infrastructure Management (Dcim) Based on Microservices Architecture Using Kubernetes Case Study Pt. Pelayaran Nasional Indonesia (Pelni)

Bintang Elizabeth Margaretha Sitorus, Muhammad Iqbal, Chadra Mahendra Putra — Mon, 21 Oct 2024 00:00:00 +0700

In this digital age, companies
are facing pressure to upgrade their
IT infrastructure to manage data more effectively, securely,
and scalable. The data infrastructure is
key to maintaining smooth services and operations,
especially for large enterprises with complex and extensive data centers
complex and extensive data centers. PT Pelayaran Nasional Indonesia
(PELNI), as a leading company in the shipping industry, is also facing similar challenges in its
shipping industry, also faces similar challenges in
managing their data center infrastructure. This research
utilizing microservices architecture and container
container orchestration platform such as Kubernetes, PT. Pelayaran Nasional Indonesia (PELNI)
National Indonesia (PELNI) has upgraded their data center management system to a higher level.
management system to a higher level.
To manage the data center infrastructure, PT.
Pelayaran Nasional Indonesia (PELNI) requires an advanced, integrated
advanced and integrated monitoring system to monitor
data collection and infrastructure performance in real-time.
Therefore, the integration of Data Center Infrastructure
Management (DCIM) application integration using Kubernetes Architecture
Kubernetes architecture is a must for PT Pelayaran Nasional Indonesia (PELNI).
National Indonesia (PELNI). It is expected that this
this final project can plan, implement, and
monitor infrastructure using Kubernetes for
Data Center Infrastructure Management (DCIM) application at
PT Pelayaran Nasional Indonesia (PELNI). These steps not only improve
operational efficiency, but also allows PT. Pelni to be able to
address the needs and challenges of better data center management
management needs and challenges. By implementing Kubernetes, PT.
Pelayaran Nasional Indonesia (PELNI) can
improve network documentation and management,
and strengthen the security of data infrastructure services
DCIM services.
Keywords: kubernetes, DCIM, architecture
microservices architecture, netbox

Implementation of Intrusion Detection System in Cyber Attack Prevention Efforts

Sendi Ahmad Hidayat, Denny Darlis — Mon, 21 Oct 2024 00:00:00 +0700

In this digital era, information systems have
become the backbone for many organizations and
companies. However, information systems are not free from
cyber attacks. Statistics from the National Cyber and Crypto Agency
State Cyber and Crypto Agency (BSSN) noted that there have been 370.02 million cyber attacks
in Indonesia in 2022[1]. In order to avoid
material losses and immaterial losses caused by cyberattacks, organizations, companies, entities
by cyberattacks, organizations, companies, government agencies and others are required to have a strong
organizations, companies, government agencies and others are required to have a system that
can monitor, analyze vulnerabilities, and prevent cyber attacks.
against cyber attacks. Wazuh is an open
platform that acts as an Intrusion Detection System (IDS)
or as a threat detection system, security monitoring
and incident response. Implementing Wazuh can
become a defensive wall in an organizational body,
company, government agency and so on in
overcome cyber attacks. The implementation of vigilance has functions
for Threat prevention, Integrity monitoring, Incident
response, Compliance in the server, Threat detection, Log
Event Management and Gap Detection that can
minimize the occurrence of cyber attacks.

Keywords - Cyber attack, Information system, Wazuh,
Security monitoring, Threat detection

Feature Integration in Building Dashboards Resource Server Monitoring Website for Pt. Neural Technologies Indonesia

Rifqi Firnawan, Muhammad Iqba, Edi Tra Doni Ginting — Mon, 21 Oct 2024 00:00:00 +0700

Server monitoring in information technology infrastructure
infrastructure is essential for companies to
ensure optimal service for users. With
the increasing need for availability and
service availability and reliability, PT Neural Technologies Indonesia
faces challenges in maintaining the performance and
security of their servers. In this context, designing
server resource monitoring website becomes very
important. The proposed system aims to
enable real-time monitoring and analysis of server performance
performance in real-time through comprehensive integration.
The system is designed to collect data from
various servers, analyze the information, and
provide reports to the administrator. By
Thus, potential problems can be identified and addressed before they impact users.
before they impact users. The result of this design
The results of this design are expected to improve the availability, performance
and security of the server infrastructure. This system is also
expected to optimize the management of
resources for PT Neural Technologies Indonesia, by providing an effective tool for monitoring and
providing an effective tool to monitor and
maintain server performance. Thus, the company
can ensure that the services provided to
users remain optimized and free from disruptions.

Keywords: real-time, monitoring, server resources

Integration of Detailed Performance Features in Building a Resource Monitoring Website Server for Pt Neural Technologies Indonesia

Ahmad Ridho Sentana, Muhammad Iqbal, Edi Tra Doni Ginting — Mon, 21 Oct 2024 00:00:00 +0700

PT Neural Technologies Indonesia
provides IT solutions for various industries, including
telecommunications, healthcare, and mining. Efficiency
server management is critical for service
services, so this project aims to build an integrated
integrated server monitoring dashboard system. This system
collects data from multiple servers, stores it in
in InfluxDB, and visualizes it on a dashboard.
The project methodology includes a literature study, integration of
Proxmox hypervisor with InfluxDB, implementation of
data processing, and testing and evaluation to
ensure system functionality and performance. Project results
include server data processing, integration with
databases and agents, and features such as time-range filters,
update interval, CPU utilization summary, and summary of the
Top 5 High Hosts. This system improves the efficiency of
monitoring and management of servers, as well as improving
security and stability of the company's IT infrastructure.

Keywords: server monitoring, Integration, data processing

Kubernetes Infrastructure Design For Data Center Infrastructure Application Management (Dcim) Case Study Pt. Indonesian National Shipping (Pelni)

Vinandita Ayu Kinanti, Muhammad Iqba, Chandra Mahendra Putra — Mon, 21 Oct 2024 00:00:00 +0700

In the digital era, PT Pelayaran Nasional
Indonesia (PELNI) must strengthen its
IT infrastructure to manage data efficiently, safely,
evaluating Kubernetes infrastructure based on
microservices-based Kubernetes infrastructure for Data Center
Infrastructure Management (DCIM) application. The process
includes requirement identification, architecture
architecture, Kubernetes cluster setup, and deployment of the
deployment of the application as a separate service.
The results show that Kubernetes improves
operational efficiency and data center availability
PT.PELNI data center, while the microservices architecture
architecture enables services that are more fault tolerant,
scalable, and maintainable, as well as identifying technical challenges and opportunities.
identified technical challenges and opportunities
in its implementation.

Keywords: kubernetes, dcim, microservices

Design of Smart Demonstration Tool Garden Demonstration Tool Based on Website and Android Application As Part of Kidi Iot Product for PT. Telkom Indonesia

Muhammad Reza Raihan Nur, Dadan Nur Ramadan , Adelia Octaviana Mandasari — Mon, 21 Oct 2024 00:00:00 +0700

-The fourth industrial revolution, characterized by
the emergence of the Internet of Things (IoT), has brought significant changes in various aspects of
in various aspects of life, including
education. Vocational High Schools (SMK), in particular,
are facing challenges in adopting IoT technology to
prepare the next generation for the digital era.
This abstract discusses the importance of human resources
(HR) and collaboration between schools, government, and the private sector to overcome the challenges of
to overcome the challenges in IoT adoption. Government,
through Presidential Regulation No. 9/2016 on
Merdeka Belajar Program, took an important initiative to
revitalize SMKs by developing a curriculum that
aligned with industry needs, improving teacher
teachers, and providing adequate educational infrastructure.
adequate educational infrastructure. PT Telkom Indonesia Tbk contributes through
Antares IoT Platform by introducing KiDi IoT
(Digital Industrial Class of Internet of Things), which offers a
package of mentoring services, facilities, and infrastructure for
IoT learning for vocational schools and universities. This initiative
provides an opportunity for teachers and students to
gain valuable skills and knowledge
about IoT, a Smart Garden Demonstration tool based on
demonstration tool as a bridge to
introduce teachers and students of vocational schools and universities to
IoT technology. This demonstration tool offers practical
in creating smart solutions based on IoT,
improve digital literacy, and develop
problem-solving skills. This demonstration tool
applies IoT technology in monitoring air temperature,
air humidity, water tank and soil moisture and then
control the pump.

Keywords- Internet of Things, Smart Garden, Industrial Revolution
Industrial Revolution, KiDi IoT, Education

Design and Development of a Data Center Infrastructure Management (Dcim) Monitoring Dashboard that Integrates Grafana Alert and Telegram Bots with Kubernetes Architecture Case Study Pt. Indonesian National Shipping (Pelni)

Inaz Nadhira, Muhammad Iqbal, Chandra Mahendra Putra — Mon, 21 Oct 2024 00:00:00 +0700

This final project aims to develop an integrated monitoring system for Data Center Infrastructure Management (DCIM) applications in a Kubernetes environment. The system uses Prometheus to display metrics, Grafana for data visualization, as well as Grafana Alerts and Telegram bot for real-time notifications. Research methods include needs analysis, grafana dashboard design, prometheus configuration, customization of grafana alerts, and integration with telegram bots. Testing and validation are carried out to ensure functionality before system implementation. Routine maintenance and system upgrades are performed to ensure optimal performance. This monitoring system can provide effective monitoring and fast notifications, improve the performance and availability of DCIM applications, and help organizations identify and handle problems more quickly and efficiently.

Replacement Core Switch, Distribution Switch, and Access Switches in Manufacturing Companies Food and Drink

Andi Amaliah Mardhatillah, Radial Anwar — Mon, 21 Oct 2024 00:00:00 +0700

The rapid development of technology is forcing companies to continue to innovate, including in computer network device updates to support increasingly complex business needs. this report aims to comprehensively explain the process replacement of Core Switches, Distribution Switches, and Access Switches at a food and beverage manufacturing company. This process includes preparatory stages, initial configuration devices, pre-migration documentation, migration execution, post-migration monitoring, error handling, and preparation of User Acceptance Testing (UAT) documents. Method used in this report is the waterfall method consists of analysis, design, implementation, testing, and stages maintenance. The result of replacing a network device shows significant performance improvements, making network is faster and more efficient and reduces risk operational disruption. The main conclusions of this report is the importance of careful planning and careful execution in maintaining the stability and reliability of the company network, as well as the successful process of replacing key network devices in a food and beverage manufacturing company environment.

Keywords— Replacement switch, Food Company and Drinks, Waterfall Method

Usb Keylogger Data Transmission in Real-Time Through Electromagnetic Waves Frequency 2.4ghz

Muhammad Iqbal Luthfi Dalimunthe, Unang Sunarya — Mon, 21 Oct 2024 00:00:00 +0700

A USB keylogger is a device that can record every typing activity on a keyboard, and secure real-time data transmission is the main focus in the development of this tool. In this research, the author designs practical and efficient hardware, and implements encryption technology to protect data from potential intrusion or manipulation by unauthorized parties. This research includes transmission distance testing, hardware design optimization, and performance evaluation under various environmental conditions. The test results show that this tool is able to transmit real-time data stably and safely on the 2.4GHz frequency. By implementing strict security protocols, this tool is expected to be a reliable solution in developing cyber security penetration tools. The conclusion of this research is that the development of a USB Real-time Keylogger with data transmission via the 2.4GHz frequency has succeeded in meeting the stated objectives, namely creating a practical, efficient and safe tool. The author hopes that this report can make a useful contribution to the field of cyber security and become a reference for the development of similar technology in the future.

Keywords— USB Keylogger, Real-time Transmission, 2.4GHz, Cyber Security.

Nutanix Foundation Installation and Implementation at PT. Informatics Data Table

Aulia Rahman Harist, Hasanah Putri — Mon, 21 Oct 2024 00:00:00 +0700

This research focuses on the installation and implementation of Nutanix Foundation at PT Tabel Data Informatika, a leading company in the information technology industry. Nutanix Foundation is a hyperconverged platform that combines compute, storage and virtualization in one efficient solution. The research method included detailed installation steps, from environment preparation to final configuration, as well as integration with existing infrastructure, network setup, and system performance optimization. The implementation process also included training for the company's IT team to ensure a deep understanding of the new system. The implementation results showed increased operational efficiency, reduced maintenance costs, improved system reliability, and scalability of the IT infrastructure. Evaluation through trials and data analysis confirmed that Nutanix Foundation effectively meets the company's operational needs, providing a strong foundation for future IT infrastructure growth. These findings are important for other organizations considering the adoption of hyperconverged solutions, as Nutanix Foundation can optimize operational efficiency, reduce complexity, and increase IT infrastructure flexibility, supporting business growth and sustainability.

Keywords - Nutanix Foundation, hyperconvergence, installation, operational efficiency, IT infrastructure, system integrationTranslated with DeepL.com (free version)

Web-Based Application for Reporting Cake Shop Finance

Dhonie Dolorosa Pratiknyo, d Raswyshnoe Boing Kotjoprayudi — Mon, 21 Oct 2024 00:00:00 +0700

Financial statements are records of
financial information of a company in an
accounting period that can be used to
describe the performance of the company.
Financial statements are part of the financial reporting process
financial reporting process which is usually often
audits by government agencies, accountants,
firms, or other institutions with the aim of
ensure accuracy and for tax purposes,
financing, or investment purposes.

Web-based Application for Textile Fabric Inventory with QRIS for PT. Mulya Jaya Kab. Majalaya

Yasmine Kahla Modwen Lena, Anak Agung Gde Agung, Eti Suprihatin — Mon, 21 Oct 2024 00:00:00 +0700

Effectiveness of QRIS Implementation for inventory and
sales in improving inventory and sales at PT
Mulya Jaya. This research aims to find out
how the QRIS method can improve the inventory system
at PT Mulya Jaya. The type of research used is
qualitative research method, which is a form of research that
aims to provide an overview by exploring
data and facts in the field, in order to get factual information from the research location in the form of written words or facts.
factual information from the research location in the form of written or oral words from sources. Data collection techniques
techniques used are observation, interview and documentation.
documentation. The results showed that the application of
QRIS has been able to improve the system, making it easy to check stock inventory and sales.
check the stock of inventory and sales. Achievement of
targets where data from system results, inventory and sales
using QRIS already looks effective.

Keywords - Inventory, Sales, QRIS

Construction of a Command Center Dashboard Fleet Command Center at PT Indo Trans Teknologi

Brian Arthur William, Nina Hendrarini, Lisda Meisaroh — Mon, 21 Oct 2024 00:00:00 +0700

Along with the development of the transportation industry,
the development of fleet dashboards has a crucial role in
in influencing vehicle performance. With the presence of
dashboard, detailed vehicle condition data can be stored and processed for the company's
and processed for the benefit of the company, both in
monitoring, maintenance, and vehicle management. By
Therefore, the creation of an optimal dashboard is the main focus of the current
main focus at this time. The dashboard created will integrate
vehicle data from various information sources, ensure
reliability and consistency of the data, as well as adapting to the different
diverse user needs. The use of dashboards
provides several benefits for the company,
among others, increasing operational efficiency, facilitating
strategic decision-making, and supporting optimized
monitoring for vehicle condition reports. At
dashboard creation at Kibana, the Scrum methodology was used
methodology, which allows work to be done in small cycles
and incremental, ensuring that every part of the dashboard was
developed with high quality and in accordance with
user needs. The result of the dashboard creation
show the accuracy of the data so that it can support
better decision-making, as well as ensuring
optimal vehicle condition monitoring.

Keywords: Fleet, Dashboard, Kibana

Bayzze Apps: Application Development Order snacks and drinks at Android Based Bayzze Store

Denna Auliya Putri Ambya, Cahyana — Mon, 21 Oct 2024 00:00:00 +0700

Small and Medium Enterprises (MSMEs) have important role in Indonesia's economic growth. MSMEs are the mainstay of the economic sector and provide the greatest employment opportunities. Number of MSMEs in Indonesia reached 64.19 million with a contribution of 61.97% to gross domestic product (GDP). MSMEs are capable absorbs 97% of the workforce and attracts up to 60.4% of the total investment. In the era of digital revolution 4.0, information technology and Communication has a big influence. Bayzze Store, one of the MSME providers in Bandung, West Java, still using a less efficient manual ordering system. Therefore, the Bayzze Apps application was developed for supports the process of ordering snacks and drinks. This application not only provides information and the latest product recommendations, but also provides features support such as product details, order history, and product search. This application allows prospective buyers make orders easily and effectively, increase purchase intentions and provide economic benefits for sellers and local communities. Extreme programming used as a development and implementation method done using Android Studio and language Kotlin programming. Firebase API is used to store and coordinate data in your applications. This research using BlackBox Testing as a testing technique the system. The Bayzze Apps application is expected to create MSMEs don't just improve performance and adapt with technological developments, but also contribute positive for the local economy and empowerment public.

Keyword: UMKM, Android, Kotlin, Firebase.

Implementation of Vegetable Sales Application System And Fruit (Case Study: Ud Mr Putra)

Muhammad Rizki Mardiansyah, Amir Hasanudin Fauzi — Mon, 21 Oct 2024 00:00:00 +0700

Mobile-based applications are starting to develop in Indonesia. With the development of mobile applications, some of the life problems experienced by society starting to resolve. Currently UD MR PUTRA wants to enter the era digital which utilizes mobile application technology to make his business easier. Through this application it is hoped the transaction process for buying and selling vegetables and fruit becomes more efficient and transparent, and UD MR PUTRA owners can get more easy to manage stock and product information. Besides that, This application is also expected to simplify the process purchasing vegetables and fruit for UD MR PUTRA partners. With This step, UD MR PUTRA aims to improve market competitiveness and offer a better experience for its customers in today's digital era.

Keywords— Mobile Application, Vegetable and Fruit Sales, Inventory Management

Ipon: Indonesian Japanese Direct Translation Application to Help Workers Communication Indonesian Internship in Japan Mobile Based

Ahmad Abdul, Fat'hah Noor Prawita — Mon, 21 Oct 2024 00:00:00 +0700

From 1993 to 2022, 94,348 workers Indonesian interns (kenshūsei) have been sent to Japan through an apprenticeship program organized by Indonesian government, with 13,699 interns participate in 2022. This program aims to master the knowledge, work ethic and practices in Japan. However, Interns often face challenges in adaptation cultural and language barriers that affect performance and their social interactions. Cultural gaps and barriers language can cause misunderstandings, influence productivity, and hinder effective social interaction between interns and their Japanese coworkers. For To overcome this obstacle, the IPON Live application was developed Translation, designed to facilitate communication real-time two-way between Indonesian interns and Japanese society. This app offers features like live translation, speech-to-text, text-to-speech, menu settings to prevent misunderstandings, level menu courtesy of translation results, and Japanese romaji for makes it easier for workers to communicate without having to read hiragana and katakana. With this application, it is hoped that the Indonesian interns can adapt more easily, communicate, and understand work culture in Japan. This matter will help them maximize their potential and their contributions during the apprenticeship program, as well improve the quality of interaction and collaboration with colleagues Japanese work. The author gets feedback for the application IPON Live Translation can be more useful, and with feedback from sources who implemented the application Testing was carried out again on the sources provide feedback and other sources, authors get the final results according to the Usefulness test data, as many as 89.9% of interviewees Strongly Agree that this application useful in its features.

Keyword: Indonesian Internship, Direct Translation, Speech-to-text, Text-to-speech, Politeness level menu, Japanese Romaji, communication barriers

Penerapan Layanan dan Konfigurasi Perangkat Network Access Control untuk Keamanan Jaringan Pelanggan PT Datacomm Diangraha

Tareich Lazuardi Mufti, Henry Rossi Andrian, Lisda Meisaroh — Mon, 21 Oct 2024 00:00:00 +0700

Keamanan jaringan telah menjadi perhatian
utama bagi organisasi di era digital ini, dimana
ancaman cyber semakin kompleks dan beragam.
Implementasi Network Access Control (NAC) merupakan
langkah strategis untuk meningkatkan keamanan jaringan
internal pada sebuah organisasi. Tujuan utama dari
implementasi NAC ini adalah untuk memastikan bahwa
hanya perangkat yang memenuhi syarat dan standar
keamanan yang dapat mengakses jaringan internal customer,
guna mencegah akses tidak sah yang dapat mengancam
integritas, kerahasiaan, dan ketersediaan data di dalam
jaringan. Selain itu, implementasi NAC juga bertujuan untuk
mengontrol dan memonitoring kondisi user yang yang
mengakses jaringan internal perusahaan. Hasil dari
implementasi dan pengujian ini diharapkan dapat
memberikan kontribusi yang signifikan dalam meningkatkan
keamanan dan stabilitas jaringan internal customer.

Kata kunci— Network Access Control (NAC), Policy,
Network Security

Social Media Digital Content Management for Increase Instagram Engagement Rate Telkom Regional Iv

Roby Oktorizal, Aprianti Putri Sujana, Ady Purna Kurniawan — Mon, 21 Oct 2024 00:00:00 +0700

Telkom Indonesia utilizes social media such as Instagram to increase engagement and audience reach. As a state-owned company in the information technology sector, Telkom Indonesia Regional 4 Central Java and DIY runs the Digital Amoeba innovation program which incubates employee ideas to create digital innovations. One of the startups from this program, Level Up, provides training for pupils and students to support national digitalization and increase global competitiveness. This project aims to increase active interaction between Telkom Regional IV and its followers on Instagram in order to build closer and more involved relationships. By using general descriptive methods, the results obtained show an increase in Engagement Rate and number of followers. The implementation of the strategy has proven successful in increasing interaction with followers, increasing the number of followers, and obtaining positive responses in the form of likes and views.

Keywords— Instagram, Digital Content, Social Media

Social Entertainment Metaverse Development: Pataland Based Startup Cube Studio Virtual Reality Platforms

Alif Kamal Jauhari, Rickman Roedavan, Mindit Eriyadi — Mon, 21 Oct 2024 00:00:00 +0700

Cube Studio is a startup that was founded in 2020 and developed into PT Ruang Teknologi Ilmu Nusantara in 2021. As an innovative response to the COVID-19 pandemic, ViraExpoir was created which adapted the virtual exhibition concept. Seeing its potential, Surge Indonesia proposed a collaboration to develop PataLand, a social entertainment metaverse that focuses on virtual concerts. Venue and location constraints at conventional concerts often limit the number of spectators who attend. To solve this problem, Cube Studio and Surge developed PataLand with multi-platform capabilities. PataLand offers exclusive features such as direct fan-artist communication and merchandise sales. Immersive 3D environments, and gamification elements ensure fun and engaging interactions in PataLand. Moreover, the virtual reality version provides a more immersive and interactive experience for users. During the first six months, the virtual reality version of PataLand was played by 490 users with an average monthly user of 26 people. Cube Studio is expected to be able to formulate more effective marketing strategies and develop features that suit user needs, especially on the VR platform.

Keywords— Cross Platform, Game, Concert, Metaverse, Virtual Exhibition

Social Entertainment Metaverse Development: PataLand on Based Startup Cube Studio Website Platforms

Syamsul Nizar, Rickman Roedavan, Mindit Eriyadi — Mon, 21 Oct 2024 00:00:00 +0700

Cube Studio is a startup founded in 2020, developing into PT Ruang Teknologi Ilmu Nusantara in 2021. Their innovative response to the COVID-19 pandemic, ViraExpoir, revolutionized the exhibition into an exhibition that can be held virtually via a website platform. Recognizing its potential, Surge proposed a collaboration with Cube Studio to develop PataLand, a metaverse social entertainment platform focused on virtual concerts. Venue and location constraints at conventional concerts often limit the number of visitors who can attend. To overcome this problem, Cube Studio together with Surge developed PataLand which can be accessed easily via the website. PataLand is the resulting solution, a three-dimensional visual platform with multi-platform features. PataLand offers exclusivity in the form of direct communication between fans and artists as well as merchandise sales. Immersive 3D environments, cross-platform features, and gamification ensure fun and engaging PataLand interactions. As of June 1 2024, website-based PataLand has been used by 156 people and 130 of them have registered.

Keywords — cross platform, game, concert, metaverse, exhibition

Production of Guna Fiction Short Films Improving Attendance Discipline in Scope of the West Papua Province Communications and Information Service

Gabriella Aurellia Steffany, Ady Purna Kurniawan, Anang Sularsa — Mon, 21 Oct 2024 00:00:00 +0700

Realizing one's readiness to Follow all company policies and social norms what is relevant is the definition of discipline. Potential increasing an employee's work performance increases with the level of discipline. Film short is a narrative told through sound and visual and arranged using existing situations previous, camera play, and editing methods. The aim of making a short fiction film about Increasing Attendance Discipline in the Service Environment Communication and Informatics of West Papua Province is to provide information to the public especially employees about the importance of work discipline and attendance discipline. Short film research, synopsis, scenarios, talent selection, storyboards, and preparation production equipment is all part of production process.

Keywords: Discipline, Short Film, Production Stage

Analysis of Marketing Activities Through Instagram Social Media @cyberacademy.id at Pt. Global Inovasi Siber Indonesia Year 2023-2024

Inez Nafrila, Donni Junipriansa — Mon, 21 Oct 2024 00:00:00 +0700

PT Global Inovasi Siber Indonesia is engaged
in the field of Cyber Security which introduces innovative
technology and innovative strategies to address emerging threats and
emerging challenges. Involves reorganizing existing practices and
existing practices and methodologies to adapt to evolving threats and effectively protect digital systems, digital
evolving threats and effectively protect digital systems,
networks, and data from cyber threats. PT Global Inovasi
Siber Indonesia has products namely Bug Bounty Platform,
Automated Security Testing Platform, Ransomware Attack,
Simulator, Cyber Security Labs, and Hiring Platform. PT Global
Cyber Innovation Indonesia opens a course called Cyber
Academy where there are Cyber Security Education and
Corporate Training. According to the interview results from informants
such as the CEO, COO, and digital marketing director show that social media, especially Instagram, plays an important role.
that social media, especially Instagram, plays an important role in
in building brand awareness and positively impacting
customer sales. Although sales are not solely
from Instagram, the platform still plays a role in
attracting prospective students and expanding brand reach.
A structured marketing approach, such as the use of
educational content and targeted promotions, as well as the measurement of
performance measurement through OKRs (Objectives and Key Results), have
helped the company achieve their goals and continue to
expand their marketing strategy.
The purpose of this study is to determine
marketing strategies that are suitable and can increase sales of Cyber
Academy and analyze the obstacles that occur in
conducting marketing strategies.
The result of the research is a marketing strategy through social
Instagram that has been done so far turns out to
affect sales, although there are many platforms from other social
other social media platforms but Instagram can communicate two-way between
followers and the company. The content used now
has been consistent every week there is some content uploaded.
uploaded.

Keywords: Marketing Strategy, Marketing, Sales, Social Media
Social Media, Instagram