Perancangan Identitas Visual Dan Media Promosi Kawasan Wisata Tebing Koja Di Kabupaten Tangerang

Muhammad Rizky Andrian, Syarip Hidayat

Abstract

Abstrak

Tebing adalah formasi bebatuan yang menjulang secara vertikal. Tebing terbentuk akibat dari erosi.
Tebing umumnya ditemukan di daerah pantai, pegunungan dan sepanjang sungai. Tebing umumnya dibentuk oleh
bebatuan yang tahan terhadap proses erosi dan cuaca. Salah satu destinasi wisata tebing yang berada di Kabupaten
tangerang, Banten adalah Tebing Koja. Tebing Koja yang terletak di Desa Cikuya, Kecamatan Solear, Kabupaten
Tangerang, Banten belum cukup dikenal dikalangan masyarakat luas. Identitas visual serta media informasi yang
seharusnya dimiliki oleh sebuah wisata Tebing Koja tidak dimiliki. Dengan adanya masalah tersebut menjadi
tujuan dari perancangan ini. Guna dapat merancang identitas visual dan media promosinya, maka tentu observasi,
wawancara terstuktur, dan studi pustaka adalah metode yang dilakukan guna mendapatkan konsep untuk hasil
karyanya. Teori tentang identitas visual, teori desain komunikasi visual, teori promosi, hingga teori pariwisata
digunakan untuk membatu perancangan identitas visual dan media promosi wisata Tebing Koja. Setelah
mendapatkan data-data dari metode dan teori tersebut, baru dapat diterapkan pada Logo, Website, Brosur, Signage,
Wayfinding, Billboard, Poster, dan media pendukung lainnya. Dengan perancangan identitas visual dan media
promosi wisata Tebing Koja ini, agar dapat dikenal masyarakat luas dan akan berdampak pada peningkatan jumlah
pengunjung yang datang pada wisata Tebing Koja.

Kata Kunci : Identitas Visual, Media Promosi, Tebing Koja, Kabupaten Tangerang.


Abstract
Cliffs are rock formations that rise vertically. Cliffs are formed due to erosion. Cliffs are commonly found
in coastal areas, mountains and along rivers. Cliffs are generally formed by rocks that are resistant to the process
of erosion and weather. One of the cliff tourist destinations in Tangerang Regency, Banten is the Koja Cliff. Koja
Cliff located in Cikuya Village, Solear District, Tangerang Regency, Banten is not yet well known among the
public. Visual identity and media information that should be owned by a tourist in Koja Cliff is not owned. The
existence of these problems is the goal of this design. To be able to design visual identity and promotional media,
then of course observation, structured interviews, and literature studies are methods that are used to get concepts
for their work. Theories about visual identity, visual communication design theory, promotion theory, until tourism
theory are used to help design the visual identity and promotional media for Koja Cliff tourism. After getting the 

data from the methods and theories, it can only be applied to the Logo, Website, Brochure, Signage, Wayfinding,
Billboard, Poster, and other supporting media. By designing the visual identity and promotion media of Koja Cliff
tourism, so that it can be known to the wider community and will have an impact on the increasing number of
visitors who come on the Koja Cliff tourism.

Keywords : Identity Visual, the Media Promotion, The cliffs Koja, Tangerang District.

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