Perancangan Promosi Destinasi Wisata Ciwangun Indah Camp

Abstract

Abstrak Ciwangun Indah Camp adalah objek wisata menjanjikan keindahan alam dan beberapa wahana yang pastinya menarik. Mulai dari pegunungan, perbukitan, tebing, lembah, gua, area hutan, sungai, perkebunan teh, air terjun, dan masih banyak lagi. Ciwangun Indah Camp sudah dibuka sejak Tahun 2006. Sampai saat ini, promosi yang dilakukan oleh Ciwangun Indah Camp sendiri dilakukan melalui sosial media, namun masih tidak terlalu intens sekedar meng upload situasi keadaan di tempat wisata itupun tidak rutin dilakukan. Sehingga hal ini menjadi salah satu masalah yang dimiliki oleh Ciwangun Indah Camp. Maka dari itu harus dilakukan promosi pada objek wisata Ciwangun Indah Camp, dengan promosi yang tepat dan sesuai yang dapat menarik kembali wisatawan. Kata Kunci: Promosi, Ciwangun Indah Camp, Destinasi Wisata Abstract Ciwangun Indah Camp, which is an attractive tourist attraction, natural beauty and several rides that are certainly interesting. Starting from the mainland, hills, cliffs, valleys, caves, forest areas, rivers, plantations, waterfalls and much more. Ciwangun Indah Camp has been opened since 2006 until now, the promotion carried out by Ciwangun Indah Camp has only been done through social media, but it’s not too intens, just uploading the situation at the place wasn’t done routinely. This is the one of the Ciwangun Indah Camp problems. Considering the current phenomena, which is the most popular in social media, it seems that’s still underutilized as a promotional place by Ciwangun Indah Camp. Based on this phenomenon, making Ciwangun Indah Camp not too much visited by tourists visiting Bandung. Therefore, promotion must be done at Ciwangun Indah Camp tourism object, with appropriate and appropriate promotions that can attract tourists. Keyword: Promotion, Ciwangun Indah Camp, Destination