Perancangan Re-branding Susu Jahe Ginger Booster Di Kota Bandung

Abstract

Abstrak Susu jahe adalah minuman yang banyak digemari oleh orang-orang karena dapat menghangatkan tubuh. Bukan hanya itu, susu jahe juga memiliki banyak manfaat salah satunya untuk mengurangi reaksi alergi. Susu jahe sering di kosumsi pada malam hari karena rasanya yang dapat menghangatkan tubuh dengan rasa yang sudah memiliki varian rasa. Usaha susu jahe ini sangat menjanjikan di berbagai daerah terlebih yang memiliki suhu dingin. Tetapi mayoritas produk dari susu jahe belum memiliki branding yang cukup menarik. Maka dari itu perlu dilakukan rebranding dengan cara menganalisis mengapa branding susu jahe kurang menarik dan bagaimana cara merancang branding susu jahe agar menarik konsumen. Dengan menggunakan metode obsevasi, kuisioner dan studi pustaka. Yang bertujuan agar diingat masyarakat serta menarik minat konsumen dikalangan anak muda. Kata kunci : susu jahe, packaging. Abstract Ginger milk is a drink that is much loved by people because it can warm the body. Not only that, ginger milk also has many benefits, one of which is to reduce allergic reactions. Ginger milk is often consumed at night because of its taste that can warm the body with a taste that already has a flavor variant. This ginger milk business is very promising in various regions especially those that have cold temperatures. But the majority of ginger milk products do not yet have branding that is quite interesting. Therefore it is necessary to do rebranding by analyzing why branding of ginger milk is less attractive and how to design ginger milk branding to attract consumers. By using the method of observation, questionnaire and literature study. Which aims to be remembered by the public and attract consumers' interest among young people. Keyword : ginger milk, packaging.