PERANCANGAN RECITE: THE BOARD GAME SEBAGAI PRODUK PENGAKTIFAN MEREK UNTUK VIDEO GAME RECITE
Abstract
Industri video game telah mengalami peningkatan besar di 2 dekade terakhir,
pada tahun 2022 saja disebutkan bahwa seluruh industri video game menghasilkan 60
miliar USD, tentunya dengan besarnya peluang di industri video game ini menjadikan
banyak entrepreneur muda yang tertarik untuk membuka brand video game
development mereka sendiri, Naraten Studio merupakan salah satu studio video game
development baru yang sedang mempersiapkan produk pertama mereka, sebuah
narrative adventure game bertema murder mystery. Walaupun mereka sudah memiliki
rencana mengenai produk pertama mereka mereka masih belum memiliki rencana
mengenai pemasaran produk dan pengaktifan brand mereka, di-sinilah perancangan
board game yang akan dapat membantu pengenalan produk dan mengaktifkan brand
mereka akan sangat membantu, Dengan mendukung prinsip hobby game yang mengarah
kepada target pasar pencinta animasi Jepang yang sangat besar di Indonesia, diharapkan
board game RECITE ini dapat membantu peluncuran video game milik Naraten Studio.
Perancangan board game ini menggunakan metode penelitian mix method, pengolahan
data secara induktif, dan perancangan Customer Centric Product demi mendapatkan hasil
akhir board game yang dapat dengan mudah diterima oleh masyarakat luas.
Kata kunci: Permainan Papan, Permainan Video, Pengaktifan Brand
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Wawancara dengan: Gelar Gumilar Sudrajat, co-founder dari Naraten Studio,
Bandung, 2022
