DESIGNING A PROMOTION MEDIA OF SMP SANTA MARIA II SIDOARJO
Abstract
The advancement of science and technology mandates adaptive change to
stay current. Knowledge's pivotal role in enhancing societal competitiveness is
recognized. Education is a strategic tool, fostering intelligence, skills, and positive
attitudes for effective societal integration. Schools, through education, cultivate human
potential and form positive identities. Law 20/2003 defines education as a means to
develop human potential. Education's root in "educate" underscores its training role.
Education attainment involves school competition, necessitating essential marketing for
academic institutions. Schools, as service providers, must enhance student satisfaction
through initiatives and marketing strategies. Sales promotion, part of the marketing mix,
adds value and incentives for direct or short-term sales, fostering loyalty, and brand
awareness. Media promotion introduces products to communities, sustaining
institutions' presence and reputation. Effective promotion aids schools in maintaining
visibility and enrollment. Promotional efforts should align with marketing principles,
though challenges persist in achieving desired outcomes. Enhanced education quality
and resource allocation can be attained through improved facilities and infrastructure,
enhancing student-centered learning environments. SMP Santa Maria II, Sidoarjo, a
leading Catholic school, faces stiff competition and enrollment challenges. Despite
efforts, it hasn't secured desired status, necessitating improved promotional strategies.
This issue motivates the research titled "DESIGNING A PROMOTION MEDIA OF SANTA
MARIA II JUNIOR HIGH SCHOOL, SIDOARJO."
Keywords: junior high school, promotion media, SMP Santa Maria II Sidoarjo
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