VISUAL DESIGN OF NAGREG TOURISM VILLAGE BRANDING KENDAN IN NAGREG DISTRICT, BANDUNG REGENCY
Abstract
Nagreg Kendan Village is one of the 13 tourist villages in Bandung Regency. Asa tourist village, visual branding is essential to establish its identity and unique
characteristics. The issue is the lack of visual branding in Nagreg Kendan Tourist Village.This research aims to describe the design of visual branding that serves as the identity of
Nagreg Kendan Tourist Village. The research method used includes qualitative methods,participatory design, observation, interviews, and documentation. The research findings
from observations and interviews indicate that Nagreg Kendan Village is still in its earlystages as a tourist village. Its current visual branding is limited to a simple tourist village
logo, which does not adequately represent Nagreg Kendan Village as a tourist destination.This research is expected to provide the village with an identity that will increase its
recognition among the public and establish a positive brand image in the minds of tourists.
Keywords: visual branding, logo, tourism village
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