PERANCANGAN KEMASAN PENGIRIMAN PRODUK (STUDI KASUS LITTLE THING BY EYRA)
Abstract
Abstrac: Lately, new business opportuni}es have emerged that can be done by entrepreneurs from various background which is the home culinary businesses or more commonly called household businesses and the seller can use E-commerce to help sell their product. This home-based culinary business ini}ated a variety of products such as daily catering, hampers, drinks, and so on. One example of a household-based brand is Li琀琀le Thing by EYRA which o昀昀ers silky milk pudding and milk co昀昀ee products. Li琀琀le Thing by EYRA operates with household-based produc}on and sales with digital plavorms, especially social media WhatsApp and Instagram. Products sold by Li琀琀le Thing by EYRA are sent to consumers using delivery services such as online motorcycle taxis and paxel so there is a lot of poten}al of damage when the product is in the hands of the delivery service providers, therefore it is necessary to do case studies to develop packaging and packing methods used by Li琀琀le Thing by EYRA. So as to reduce poten}al damage so that the owner can avoid loss of pro昀椀t and consumer con昀椀dence
Keywords: packaging, packing, delivery
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