PERANCANGAN ULANG HOTEL BINTANG 5 ARTOTEL SUITES MANGKULUHUR JAKARTA DENGAN PENDEKATAN BRAND IDENTITY
Abstract
Artotel Suites Mangkuluhur merupakan hotel bintang lima di kawasan pusat bisnis Jakarta yang dikelola Artotel Group dengan karakter arƟsƟk dan kontemporer. Namun, penerapan idenƟtas brand pada ruang utama seperƟ lobby resepsionis, lobby lounge, meeƟng room, dan kamar Ɵpe suite belum sepenuhnya merepresentasikan nilai Artotel. Perancangan ulang ini bertujuan mengopƟmalkan penerapan brand idenƟty melalui pendekatan Branding + Interior Design dengan tetap memenuhi standar hotel bintang lima dan kebutuhan pengguna. Metode perancangan melipuƟ studi literatur, observasi lapangan, studi banding, wawancara, dan dokumentasi, serta analisis berdasarkan teori Kim Kuhteubl yang mencakup clear vision, unique story, dan energy. Hasil perancangan diwujudkan melalui tema Betawi Heritage dengan konsep Nusantara Reimagine yang menginterpretasikan budaya lokal secara kontemporer pada tata ruang, sirkulasi, elemen interior, material, warna, furnitur, dan integrasi seni. Perancangan ini diharapkan mampu meningkatkan pengalaman ruang dan memperkuat citra Artotel Suites Mangkuluhur. Kata kunci: perancangan interior, brand idenƟty, hotel bintang lima, Artotel Suites Mangkuluhur, Betawi Heritage
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