analisis visual pada iklan telvisi sampoerna a mild 2014-2015

Abstract

Asbtrak

Banyaknya iklan pada media televisi terutama iklan produk rokok Sampoerna A Mild yang mempunyai gaya bahasa visual dalam menyampaikan isi pesan. Strategi kreatif pesan dapat memicu ketertarikan audiens dalam penggunaan visual iklan. Iklan Sampoerna A Mild dapat bertahan meskipun kompetitor semakin banyak melalui prespektif gaya bahasa visual dalam penyampaian pesan yang terkandung pada Iklan Sampoerna A Mild versi Danau, Conecting dan Manimal. Kata Kunci : Sampoerna A Mild, Strategi kreatif pesan, visual iklan.

Abstract

The number of advertisements in the media, especially television advertising Sampoerna A Mild cigarette products that have the visual style of language in conveying the message. Creative strategies message can trigger the audience's interest in the use of visual advertising. The purpose of this study was to find out that the reason Sampoerna A Mild can survive despite a growing number of competitors, and analyze advertising tobacco products from the perspective of visual style in the delivery of the message contained in the Ad SampoernaA Mild version Danau, Connecting and Manimal. Keyword : Sampoerna A Mild, creative messagee strategy, visual advertising.