perancangan media kampanye sosial kebersihan kali bekasi

Abstract

ABSTRACT

where clean water is currently limited while the demand for clean water is increasing with increasing human population and besides that most people do not realize that all of this is from human activity and the activity itself are less concerned about the environment by deliberately contaminating the water in the river. One of them bekasi river. In addressing this issue Bekasi city government has made some efforts in addressing this problem , but has not been optimal because people who are not participating . As well as the less interesting media that neglected so just by the public. To answer the above problems , the authors sought to obtain the required data through observation method on the object of research , library research , interview relevant sources and distributing questionnaires to the respondents who represent the target audience to be addressed . Once the data is obtained , then the author did design the logo and media campaign proper . Media is used in the design of this final project is signage , billboards , posters , facebook , instagram , twitter , flyers , banners , banners , trash , stickers , pins, t - shirts , and hats. Hopefully, by the design of this final project , the public will be able to change the mindset of the importance of protecting the environment by not throwing trash in the river , as well as to design appropriate media campaigns making people more aware of its existence and understand the information . In addition , this paper is also expected to help the parties concerned. Kata kunci : Bekasi, Bekasi River, Social Campaign, Media Campaign.