Perancangan Motif Untuk Busana Casual Ready To Wear Anak Perempuan Usia 1-3 Tahun Sebagai Penunjang Aktivitas Social Media Sharing Urban Mama

Abstract

ABSTRAK
Mothers in this modern time face a more complex challenge than in previous years. This same challenge was faced and perceived by three best friends, ( Ninit Yunita, Shinta Lestari and Thalia Kamarga ), leading them to establish an online forum called The Urban Mama in 2010. On The Urban Mama, a specific page is dedicated on the forum which discusses and shares ideas on fashion and styling for girls aged between 1-3 years old. It has shown tendency that they mostly wear patterned simple outfits. Based on this activity on The Urban Mama whose children's fashion and style are often shared on their social media, it has become an opportunity to design a new variation of pattern that can be accepted in the fashion industry and
fits The Urban Mama's taste in fashion. The methodology that is used in this
research is Qualitative Method through observations, interviews, and literature study techniques. This design pattern is expected to be able to fulfill the Urban Mama's needs.
Keywords : casual, outfits , pattern, ready to wear, urban mama