Perancangan Video Promosi Kesenian Khas Cirebon

Abstract

Abstrak : Cirebon merupakan daerah yang kental dengan budaya dan seni tradisi warisan para wali. Dari banyaknya kesenian Cirebon yang mampu bertahan di era globalisasi seperti sekarang ada beberapa kesenian Cirebon yang terancam punah dan banyak juga yang sudah punah, diantaranya ada beberapa kesenian khas Cirebon yang mulai terancam punah diantaranya, kesenian Gamelan renteng, angklung bungko, genjring akrobat, genjring rudat, pantun rajah, dan tembang macapat. Kepunahan kesenian Cirebon dikarenakan kurangnya kepedulian masyarakat terutama generasi muda dan pemerintah Cirebon sendiri. Diperlukan adanya perancangan video promosi yang mengangkat kesenian Cirebon yang terancam punah, berfokus pada Pantun Rajah sebagai proyek utama, bertujuan untuk menjadi pelopor terutama kepada masyarakat generasi muda Cirebon agar melestarikan kesenian-kesenian yang mulai terancam punah. Hal ini penting dilakukan karena kesenian Cirebon merupakan peninggalan bersejarah yang mengandung nilai keislaman. Perancangan ini meliputi pengumpulan data, analisis data, strategi kreaatif, strategi promosi, dan perancangan semua kebutuhan praproduksi seperti story line, storyboard, naskah video, script, moodboard, jadwal produksi, jadwal penayangan, dan budgeting. Diharapkan video promosi ini dapat membantu pelestarian budaya Cirebon. Kata kunci: Promosi, Kesenian khas Cirebon, Pantun Rajah, Video Abstract : Cirebon is an area with the deeply rooted cultural heritage of Walisongo. But few of many Cirebon arts still survives in the globalization era like today, several are endangered and many are extinct, including some of Cirebon's endangered arts: Gamelan Renteng, Angklung Bungko, Genjring Akrobat, Genjring Rudat, Pantun Rajah, and Macapat song. This phenomenon took place due the lack of awareness of the society, especially the younger generation and the Cirebon government itself. This paper discusses the promotional video design that exposes the endangered Cirebon arts, focusing on Pantun Rajah as the pilot project with aim to be a pioneer of preserving endangered art. This is urgent due the Islamic values within Cirebon arts as an ancestral heritage that must always be preserved. ISSN : 2355-9349 e-Proceeding of Art & Design : Vol.5, No.3 Desember 2018 | Page 2168 Ravy Herginza dan Moh. Isa Pramana Koesoemadinata, PERANCANGAN VIDEO PROMOSI KESENIAN KHAS CIREBON This design research includes data collection, data analysis, creative strategies, promotional strategies, and designing all preproduction needs such as story lines, storyboards, video scripts, scripts, mood boards, production schedules, screening schedules, and budgeting. Hopefully this promotional video will endorse the preservation of Cirebon arts. Keywords: Promotion, Cirebon arts, Pantun Rajah, Video