Perancangan Promosi Produk Cololite

Abstract

Abstrak
Cololite adalah produk kesempurnaan perawatan untuk segala jenis produk kulit sepatu in
Japan and Indonesia. Walaupun saat ini awareness Cololite di masyarakat Bandung masih kurang,
namun dengan perancangan strategi promosi yang tepat kepada target audience maka diharapkan
penyebarannya promosi yang akan dibuat dapat berjalan secara lebih efektif. Perancangan promosi
ini didukung dengan dasar atau landasan teori yang tepat, data-data perusahaan, serta data pribadi
seperti hasil observasi, wawancara, dan kuesioner yang didukung dengan metode penelitian
Kualitatif.
Kata Kunci: promosi, Cololite, perancangan
Abstract
Cololite is a product of perfection of care for all types of shoe leather products in Japan
and Indonesia. Although Cololite's awareness in Bandung society is still lacking, by designing the
right promotion strategy to the target audience, it is expected that the dissemination of promotions
that will be made can run more effectively. The design of this promotion is supported by the basis
or the right theoretical basis, company data, as well as personal data such as the results of
observations, interviews, and questionnaires supported by Qualitative research methods.
Keyword: promotion, Cololite, design