eProceedings of Art & Design

DESIGNING A BRAND ACTIVATION STRATEGY FOR KAMPUNG LUKIS JELEKONG IN COLLABORATION WITH GREEBEL TO ENHANCE BRAND AWARENESS AMONG THE 13-18 AGE GROUP IN BANDUNG

Rinda Orlinfelicia — 2024-10-21

There has been no stability in tourists from within and outside the country since the restrictions were
implemented. Promotion of the Jelekong Lukis Village through the event, namely Jelekong Fest, was less
effective because it was accompanied by the celebration of National Puppet Day, so the only potential that
was highlighted was the wayang. The methodology used in this research was qualitative by collecting
observational data, literature studies, interviews and questionnaires. Based on the analysis that has been
carried out in the promotional content of Kampung Lukis Jelekong's Instagram social media, the use of this
social media is still not optimal. With less informative Instagram feeds and fonts that are not suitable for
use. This causes a lack of enthusiasm from Instagram users. Based on the data collection and analysis that
has been carried out, it can be concluded that Kampung Lukis Jelekong has good potential for tourism, but
the lack of attention in the field of promotion and social media is a challenge for this tourist attraction.
Therefore, Kampung Lukis Jelekong needs brand activation promotional media through events that can
provide direct interaction from the promoter to the visitors who come.

Keywords: tourism, promotional media, event.

DESIGNING A BRAND ACTIVATION FOR A STRAWBERRY GARDEN IN LEBAKMUNCANG VILLAGE FOR YOUNG FAMILIES WITH MILK ULTRA MILK.

Amelia Zainindiyah — 2024-10-21

Bandung has highlands which are suitable for gardening such as strawberries.One of the places used as a place for gardening is Lebakmuncang Village. Not only forgardening land but also for tourist attractions that have an agro-educational tourismconcept where visitors can learn to garden guided by farmers. However, it is a shamethat Lebakmuncang Village Strawberry Farm has never carried out a brand activation
promotional strategy such as holding existing exhibition events such as the West JavaGarden Fest event. West Java Garden Fest. This research can produce a promotionalstrategy in the form of an exhibition event that is suitable for the tourism potential of
Lebakmuncang Village with a target audience of young families who like to spend time with their family on holiday.

Keywords: tourism village, strawberries, Lebakmuncang Village, exhibition event.

DESIGNING BRAND ACTIVATION OF TARUMAJAYA TOURISM VILLAGE WITH TRAVELOKA IN BUILDING RECOGNITION FOR GENERATION Z IN BANDUNG CITY

Sania Zain Akbarriza — 2024-10-21

Tarumajaya Village has not maximized its communication messages so that the
potential and historical value are less conveyed to its target audience. Therefore, theproblem formulation that will be discussed is how to design communication messages,
visuals, and creative media for the needs of brand activation of Tarumajaya TourismVillage in building recognition. The objective to be achieved is to create a communication
message as well as visual design and creative media to support the brand activation ofTarumajaya Tourism Village. This research uses a qualitative approach with reference to
Moleong’s theory. Data was collected through literature study, observation, interviews,questionnaires. The data was then analyzed through cultural mapping, comparison matrix
analysis, SWOT, AOI, and AISAS. The results that have been achieved are the design ofbrand activation in the form of an exhibition event that communicates the historical valueand local wisdom of Tarumajaya Village with the target audience, namely generation Z,especially 17-21 years old in Bandung City. The exhibition will be in partnership with
Traveloka and held during the West Java Festival. This concept was chosen becauseTarumajaya Village still needs to build its brand recognition, so a partnership with a wellknown brand and presence in a well-known event can help increase exposure andaudience interest. Through this design, it is hoped that it can be a solution for Tarumajaya
Tourism Village in developing a tourism village and introducing it to a wider audiencethrough its unique historical value.

Keywords: Tarumajaya Village, history, brand activation, recognition.

DESIGNING AN ILLUSTRATION BOOK ABOUT MAKING WAYANG GOLEK FOR CHILDREN AGED 9 – 12 YEARS IN JELEKONG

Giva Dini Utami — 2024-10-21

Wayang Golek is one of the arts preserved in Jelekong. However, the number ofwayang golek craftsmen in Jelekong actuallydecreased from year to year due to the lackof interest of the younger generation. As for introducing and educating the making of theoriginal Jelekong golek puppets, one of them is to create educational media in the form ofpicture storybooks with illustrations that are suitable for children to read. The purpose ofthis study is to find out the design ofeducational media in the form of illustrated booksabout making wayang golek by utilizing proper visualization so that theycan know andpreserve the original wayang golekJelekong. Research data were collected through directobservation toJelekong, interviews with related resource persons, and literature studiesusing qualitative research methods.

Keywords: Wayang Golek Jelekong, wayang golek craftsmen, educational media,
illustration.

PACKAGING DESIGN DESIGN FOR CULINARY TOURISM POTENTIAL NAGREG KENDAN VILLAGE, BANDUNG REGENCY

Hanai Nabila Azmi — 2024-10-21

Nagreg Kendan Village is a village that is currently being developed to become
a tourist destination. Besides its natural and cultural tourism potentials, Nagreg Kendan
Village also has culinary tourism from several Micro, Small, and Medium Enterprises
(MSME) actors that produce village flagship culinary products. However, the strategies to
increase attractiveness and selling power of the culinary tourism potentials in the village
are still minimal, so it is not widely known among the public, especially tourist. The
packaging used mostly still uses simple packaging, does not yet display the visual identity
of Nagreg Kendan Village and the characteristic of the product. The purpose of this
research is to create packaging design to introduce it to public, especially tourist, increase
attractiveness and selling power, as well as to become a characteristic of the culinary
tourism potentials of Nagreg Kendan Village. The data collection methods used in
compiling this final assignment report are: observation, interviews, and literature review.

Keywords: Packaging design, Nagreg Kendan Village, Culinary tourism

PACKAGING DESIGN DESIGN FOR CULINARY TOURISM POTENTIAL NAGREG KENDAN VILLAGE, BANDUNG REGENCY

Hana Nabila Azmi — 2024-10-21

Nagreg Kendan Village is a village that is currently being developed to becomea tourist destination. Besides its natural and cultural tourism potentials, Nagreg KendanVillage also has culinary tourism from several Micro, Small, and Medium Enterprises(MSME) actors that produce village flagship culinary products. However, the strategies toincrease attractiveness and selling power of the culinary tourism potentials in the villageare still minimal, so it is not widely known among the public, especially tourist. Thepackaging used mostly still uses simple packaging, does not yet display the visual identityof Nagreg Kendan Village and the characteristic of the product. The purpose of thisresearch is to create packaging design to introduce it to public, especially tourist, increaseattractiveness and selling power, as well as to become a characteristic of the culinarytourism potentials of Nagreg Kendan Village. The data collectionmethods used incompiling this final assignment report are: observation, interviews, and literature review.

Keywords: Packaging design, Nagreg Kendan Village, Culinary tourism

DESTINATION BRANDING DESIGN AS A MEDIUM PROMOTION OF TOURISM VILLAGE

Fitri Syaharani Putri — 2024-10-21

Bandung is an Indonesian city located in the province of West Java. The city isone of the important centers on the island of Java which is famous for its various aspectsof culture, education, and tourism. Bandung is a city that has a variety of tourism, such asnature tourism, arts, culinary and many more. Not only in the city center, the regency areaalso has tours that are no less interesting. One of the potential natural attractions andcultural arts in Bandung Regency is located in Cibiru Wetan Village. However, Cibiru WetanTourism Village does not yet have Destination Branding and promotional media that are
consistent and strong enough. This research is a research using mixed methods. The datacollection process was carried out by means of observation, questionnaires, interviews andalso literature studies. The analysis method used is SWOT analysis method and visual dataanalysis. The results of the design are instructions for using a visual identity onpromotional media that can show the unique values possessed by the Cibiru Wetan touristvillage. This research aims to design Destination Branding for Cibiru Wetan TourismVillage and its application on promotional media. The results of this research are expected
to help the development of promotion and branding of Cibiru Wetan Village. So that it canincrease awareness and also tourists who visit. The study of thissubject is very useful forunderstanding how to use visual identity properly and correctly so that it becomes aconsistent identity, and is expected to be a solution to existing problems.

Keywords: destination branding, Tourism Village, promotional media

VILLAGE ENVIRONMENTAL GRAPHIC DESIGN NAGREG KENDAN TOURISM BANDUNG REGENCY

Aryna Waren — 2024-10-21

With a wide range of potential destinations, Nagreg Kendan Village is includedin one of the tourist village programsHowever, due to the fact that Nagreg Kendan is anew community or the outcome of Nagreg community's land development, this NagregCounty Village still lacks the means and means of information, such as hints or directionsfor visitors, so that visitors can be lost and less comfortable when arriving at existingdestinations. For that, this research and design are useful to create a solution that isenvironmental graphic design, signage, and wayfinding for Nagreg Tourism Village ofKendan. The goal of this strategy is to effectively and efficiently save time forvisitors who are unfamiliar with the new environment they are visiting, as well asto assist and facilitate them in getting clear and comfortable information. This studyemployed design methodologies, EGD methods, which included descriptive and matrixanalysis, as well as qualitative methods such data collecting through observations,interviews, and library studies.

Keywords: environmental graphic design, signage, wayfinding, Nagreg Kendan Village,
Tourist Village

PACKAGING DESIGN OF SONOKANA MSME PRODUCTS BAKERY IN BANDUNG REGENCY

Tengku Rahmi Nurul Ihsani — 2024-10-21

MSMEs (Micro, Small and Medium Enterprises) have a significant role in the
country's economic growth. Based on data from the Ministry of Cooperatives and MSMEs,
the contribution of MSMEs to the Indonesian economy includes the ability to absorb 97%
of the total existing workforce and can collect up to 60.4% of total investment. Sonokana
Bakery is an MSME that sells various types of bread and donuts inspired by Japanese butter
cookies. The problems faced by Sonokana Bakery are the lack of recognition of the product
by pupils and students, the lack of visual identity in the packaging design for Sonokana
Bakery products, and the lack of attractiveness of Sonokana Bakery product packaging
compared to similar projects. This research uses data collection methods through a
qualitative approach in the form of observation, interviews, documentation and literature
study, as well as visual analysis methods, SWOT matrix analysis and matrix analysis, with

the aim of increasing the selling power of Sonokana Bakery products and targets through
more attractive packaging designs, has a visual identity and shows complete information.
With good packaging design, it is hoped that consumers will believe in the quality of
Sonokana Bakery products and increase the brand quality and selling value of Sonokana
Bakery products so that they can compete with other competitors and get a wider target
market.

Keywords: packaging design, MSMEs, Sonokana Bakery

DESIGNING BRAND COMMUNICATION MEDIA FOR INCREASING AWARENESS OF CAF... SWEET WORDS

Aditia Nugraha — 2024-10-21

The phenomenon of the emergence of various cafes in Indonesia has become aneveryday sight. It can be seen from the many cafes that have sprung up from big cities to
small towns, including the city of Bandung. Baba Swita is a new cafe in the city of Bandung.Baba Swita's advantages and potential are regularly communicated through only a few
media platforms used, and it does not yet have maximum brand communication media,both online and offline, and wants to increase promotional efforts to further increase its
awareness. To cover its target market widely, Baba Swita only consistently communicatesvia social media platforms in the form of Instagram. The phenomenon of the high level of
the cafe industry and the rapid development of information media, Baba Swita needs tohave good brand communication in order to maintain and cover a wider market, namely
by designing media and design systems and their application to communication media aspart of brand communication. This research was carried out by collecting data through literature study, observation, interviews and questionnaires which were then analyzedusing the SWOT analysis method, comparisonmatrix analysis, Consumer Insight and
Consumer Journey.

Keywords: design, brand communication, cafÈ, awareness, information development,
media

DESIGN OF HEALTH PROGRAM INFORMATION MEDIA PEOPLE OF PT FREEPORT INDONESIA

Nabila Anastasya — 2024-10-21

PT Freeport Indonesia through its Community Health Development departmentestablished a health program as a corporate social responsibility effort to address health
issues in Mimika Regency. However, they are faced with challenges in informing theirhealth program, which requires an appropriate solution. This design aims to create a
health program information media that is easily accepted by the local community. Theresearch methods used are observation, interview, and documentation study involving
information media theory, design thinking theory, and visual communication designtheory. The result of this research is the design of print-based information media that
brings the concept of informative messages with a touch of culture, AIDA communicationstrategy, and visual concepts that are representative of health programs and the identity
of the Community Health Development department to the main and supportinginformation media with the aim of creating awareness in the community about health
program services offered by PT Freeport Indonesia.

Keywords: article, scientific, journal, health, Freeport, CSR, information, Timika

DESIGNING A MOBILE APPS PLATFORM FOR FULFILLMENT PET's NEEDS

Sheila Irlanda Putri — 2024-10-21

The increasing use of technology today has brought about positive changes invarious fields. The ease of getting daily needs efficiently with technology has a significant
impact on the fulfillment of daily needs, especially for pets. This research aims to describethe design of user interfaces related to pet fulfillment applications. The results of this study
are expected to provide a good solution for pet owners to meet the needs of their pets.This research is a qualitative research in the form of literature study, observation and
interviews. This design uses the Design Thinking approach method. The data obtained inthis study were then further analyzed using comparison matrix analysis and visual
analysis. Then, the research focuses on the subject of discussion around User Interfacedesign, User Experience and Application Design. The explanation related to this is useful
to understand how the application design will work to realize the main purpose of theapplication, namely the fulfillment of effective and efficient pet needs. It is hoped that this
application will be the right solution to all existing problems.

Keywords: Design thinking, mobile apps, User Interface, User Experience, pets

PROTOTYPE DESIGN OF NAGREG KENDAN VILLAGE WEBSITE BANDUNG REGENCY AS A TOURIST VILLAGE

Gabrielle Aura Levyka — 2024-10-21

Nagreg Kendan Village, in Bandung Regency, is a pioneering tourism village thatwas formed after the expansion of Nagreg Village. Now 12 years old, the village is part of
the Bandung Regency Tourism Village Program. Famous for the Kendan Kingdom Site,Nagreg Kendan Village has a variety of natural and cultural potential, easily accessible via
transportation from Bandung Regency. Despite its great tourism potential, a lack of publicexposure has resulted in limited visitation to the village. Suboptimal media management
is a contributing factor to the lack of public knowledge about Nagreg Kendan Village.Therefore, further research was conducted on this village to increase public knowledge
and interest in visiting this village. The research method used is a qualitative researchmethod, with 2 stages used in conducting research. The first stage is data collection
through observation and interviews as primary data, and conducting literature studies assecondary data. The second stage is to analyze the data. Theresults showed that furtherefforts are needed in utilizing information media to provide comprehensive informationabout the tourism and industrial potential of Nagreg Kendan Village, Bandung Regency so
that more people know and are interested to visit this village.

Keywords: website, information media, user interface and user experience design,
tourism village.

CREATIVE STRATEGY DESIGN OF BRAND ATTRIBUTES ON LEBAKMUNCANG VILLAGE STRAWBERRY GARDEN WITH ULTRA MILK IN INCREASING RECOGNITION TOWARDS THE FAMILY YOUNG

Vani Octavia Muslimah — 2024-10-21

The phenomenon of rebound travel, or the increase in tourist visits, is once againoccurring in Indonesia's tourism industry, driven by technological advancements such as
online travel platforms and promotions on social media that facilitate travel processesand change tourist behavior. Based on data from the Ministry of Tourism and Creative
Economy (Kemenparekraf), there was a 12.5% increase in domestic tourist visits in thefirst semester of 2023 compared to the previous year (Puspita, 2023). This increase has a
positive impact on regional economic growth, creating new livelihood opportunities forresidents. This design focuses on the brand attributes for the Strawberry Farm in
Lebakmuncang Village, which has experienced a decline in tourist numbers despite itsvarious tourism potentials. The methods used include interviews, observations, and
secondary data analysis to gather information on the existing potentials and challenges.The design results indicate that the village needs to enhance its branding and promotion
to increase tourism appeal. The proposed strategy includes marketing through socialmedia and collaboration with a national brand, Ultra Milk, to expand market reach and
increase recognition. Suggestions for future research include conducting a more in-depthstudy on the effectiveness of the proposed marketing strategies and their impact on the
local community's welfare. For Lebakmuncang Village, it is recommended to continuedeveloping strawberry product innovations and enhancing promotional efforts through
various social media platforms and collaborations with travel agencies to expand
market reach.

Keywords: Lebakmuncang, strawberry farm, brand attributes.

AGROEDUCATION AND TVC DESIGN CULTIVATION OF STRAWBERRY CROPS WITH ULTRA MILK IN LEBAKMUNCANG CIWIDEY TOURISM VILLAGE IN INCREASING RECOGNITION FOR YOUNG FAMILIES

Andika Fizky Anggadibya — 2024-10-21

opinions about educational activities, and their preferences for the Ultra M ilk brand. Theresults show that the majority of children consider the educational tourism experience in
the strawberry garden to be interesting and educative. They also tend to prefer TV adsthat are short and to the point. However, further research is still needed to understand in
more depth how promotional and educational concepts can more effectively reach and
influence young families as potential consumers.

Keywords: destination branding, holiday destinations, Ciwidey, education park

VISUAL DESIGN OF NAGREG TOURISM VILLAGE BRANDING KENDAN IN NAGREG DISTRICT, BANDUNG REGENCY

Fathan Ardiwinata — 2024-10-21

Nagreg Kendan Village is one of the 13 tourist villages in Bandung Regency. Asa tourist village, visual branding is essential to establish its identity and unique
characteristics. The issue is the lack of visual branding in Nagreg Kendan Tourist Village.This research aims to describe the design of visual branding that serves as the identity of
Nagreg Kendan Tourist Village. The research method used includes qualitative methods,participatory design, observation, interviews, and documentation. The research findings
from observations and interviews indicate that Nagreg Kendan Village is still in its earlystages as a tourist village. Its current visual branding is limited to a simple tourist village
logo, which does not adequately represent Nagreg Kendan Village as a tourist destination.This research is expected to provide the village with an identity that will increase its
recognition among the public and establish a positive brand image in the minds of tourists.

Keywords: visual branding, logo, tourism village

PERANCANGAN ZINE SEBAGAI MEDIA INFORMASI POTENSI WISATA NAGREG KENDAN KEPADA DEWASA MUDA DI JAWA BARAT

Vanessa Adiyasa — 2024-10-21

Nagreg Kendan Village or commonly known as Kendan Village is a villagelocated in Nagreg District. Nagreg Kendan Village has plans to create a tourist village with
various potentials in it, starting from the potential of the Sanghyang Anjung site which isfamous for its myths by local residents and tourists to a workshop for making bricks made
from the sand of the Kendan hill itself. It is hoped that the creation of a tourist village canintroduce other potentials of Nagreg Kendan village to the wider community, especially to
young adults who are interested in visiting a tourist village. To achieve this goal, theresearch method used is by conducting observations in Nagreg Kendan Village, interviews
with local residents, and using literature studies related to the media that will be used. Themedia that will be used as a medium of information regarding tourism potential in Nagreg
Kendan Village is art photography so that young adults are more interested in getting to
know Nagreg Kendan Village better.

Keywords: zine, travel journals, tourism villages, information media, art photography

NEW DESIGN OF APARTMENT PUBLIC FACILITIES IN CENTRAL JAKARTA WITH A BIOPHILIC APPROACH

Jihan Nabila Eka Putri — 2024-10-21

Jakarta, which is the capital city, certainly has many advantages and rapiddevelopment in various fields and is an opportunity to find work or become a target in
business and others. To live in a metropolitan city, one of the things thatmust be faced isthe high life pressure and fast pace of life, which can be a sourceof stress and can have a
negative impact on mental health. Vertical housing itself as a place of rest, but notonly that, the apartment is a long-term investment inthe mental health of its residents,
because it includes the activities and lives of its residents. therefore the apartment isdesigned as a residential plan that accommodates the needs of metropolitan communities
and creates supporting facilities Apartments that are good for mental health, reduceoccupant stress and prevent poor health due to the influence of the big city environment.

Keywords: facilities apartments, interior, biophilic design.

REDESIGN OF RAILWAY STATION INTERIORS PEKALONGAN WITH THE BEHAVIOR APPROACH REDESIGN OF PEKALONGAN RAILWAY STATION INTERIOR WITH BEHAVIOR APPROACH

Marina Agustriani — 2024-10-21

This design aims to bring about significant changes to Pekalongan RailwayStation, focusing on the theme "Multi-Functional Space of Heritage" Recognized as anintegral element in the history of Indonesia's railway network, the station holds strategicpotential as a crucial regional transit hub. The applied designmethodology involves indepth analysis of historical station usage, user needs, and train travel trends. The theme
"Multi-Functional Space of Heritage" is thoroughly implemented in the interior andexterior design of the station by creating harmony between contemporary design that
maintains the authenticity of the existing elements of the building. The design approachused focuses on optimizing spatial planning in the behavior of space users, efficient
circulation, and maximum utilization of space functions. The design results show thatthese design changes not only improve the aesthetic aspects of the station, but also have
a positive impact on the user experience, space efficiency, and maintaining theauthenticity of the building. This design improves the functionality of the station as a
transportation hub, meeting the needs of users while maintaining local values. This designfinding is expected to provide valuable guidance for developers and designers in the
development of railway stations in various regions, by paying attention to and combiningheritage values and user behavior needs. As a result, the project is expected to be an
inspirational model for the future development of the railway station, which
harmoniously blends history and functionality.

Keywords: station, heritage, behavior

REDESIGN OF THE BOGOR DISTRICT FIRE OFFICE AND HEADQUARTERS WITH AN ACTIVITY AND BEHAVIOR APPROACH

Dedrina Aurya Syazira — 2024-10-21

The Bogor Regency Fire Department is a government agency that is responsiblefor carrying out fire rescue tasks and non-fire emergencies in the Bogor Regency sector.
Apart from handling problems regarding fire and non-fire emergencies, it is a center foreducation, DAMKAR administration and fire investigations.

The building of the BogorRegency Fire Department has 2 general functions, namely as a headquarters and anadministrative office within the building. Apart from these two general functions, the
District Fire Department. Bogor also provides space for education regarding fireprevention and management. After the analysis that has been carried out there are several
groups of related problems such as space circulation as well as space needs and facilitiesfound in the field. This problem is related to the activities and behavior of building users
at the Bogor Regency Fire Department. Therefore, in order for the District Fire Departmentto meet good operating standards, it is necessary to redesign the interior so that activities
can run better and make the activities carried out within the District Fire Department more
efficient. Bogor.

Keywords: firefighters, activities and behavior, redesign

REDESIGN OFFICE OF PT. IKAPHARMINDO PUTRAMAS TBK. WITH A SPACE PSYCHOLOGY APPROACH

Khevia Salsabilla Wibowo — 2024-10-21

PT. Ikapharmindo Putramas Tbk. is a multinational pharmaceutical company.This research discusses the redesign of the PT office. Ikapharmindo Putramas Tbk. with a
space psychology approach to increase employee dedication, creativity, productivity andwell-being. The problems found in this research were related to the work environment,
such as inadequate lighting, disorganized layout, monotonous work space atmosphere,and disorganized storage of goods. This research aims to design the layout of the space to
be more organized, reduce employee stress through variations in color and shape, improvelighting according to standards, and provide special furniture for storage. The datacollection method used is qualitative including interviews, observation, documentationand secondary data analysis. It is hoped that the results of this redesign can create a work
environment that can support employee welfare, make employees more productive, andprovide a reference for companies in maximizing workspace interior design.

Keywords: office, PT. Ikapharmindo Putramas Tbk., space psychology.

VISUALIZATION OF INTRUSIVE THOUGHTS IN FILM WORKS EXPERIMENTATION

Muhammad Shafy Putra — 2024-10-21

The making of this experimental 昀椀lm en琀椀tled Intrusive Thoughts is a 昀椀lm work
that discusses intrusive thoughts, namely nega琀椀ve thoughts in the form of imagina琀椀on or
thoughts that are brutal, or appear in the form of violence, sexual, and create cogni琀椀ve
disorders that if followed will endanger others. This work is inspired by the phenomenon
of intrusive thoughts in the journal "Journal of Obsessive-Compulsive and Related
Disorders". This experimental 昀椀lm explores how intrusive thoughts can a昀昀ect cogni琀椀ve
ac琀椀vity through symbolic and meaningful scenes. The 昀椀lm aims to raise awareness about
intrusive thoughts, as a medium of expression and explora琀椀on to channel personal
anxie琀椀es, and help people who experience Intrusive Thoughts to feel more understood and
less alone. Experimental 昀椀lm is the medium chosen to raise and discuss this phenomenon.
In the discussion of the work, the author will discuss the elements of experimental 昀椀lm,
namely abstract form and associa琀椀onal form displayed through color, symbols, movement,
music, and sound.

Keywords: : Intrusive Thoughts, intrusive thoughts, cogni琀椀ve impairment, experimental
昀椀lm

MANIFESTATION OF THE LEVEL OF HUMAN CONSCIOUSNESS IN 3D Animation

Fransiscus Carlos Siagian — 2024-10-21

This final project report discusses an animated artwork that combines theconcept of surrealism with the theories of Sigmund Freud and Carl Jung. The purpose of
this final project is to explore the complexity of human consciousness and reveal itsmanifestation through symbols that represent Freud's concepts. The medium used in this
work is three-dimensional animation with a duration of 3 minutes and an aspect ratio of16:9. Through this work, the author hopes to visualize a unique narrative that triggers
audience introspection about the level of human consciousness. The conclusion of this finalproject is that the merging of art and psychology can deepen the understanding of human
consciousness and bring innovation in expressing abstract ideas through a strong andcaptivating visual medium. It is hoped that this work can provide new insights into the
relationship between art, psychology, and human spirituality, and inspire furtherexploration in understanding the deepest layers of the human mind through the medium
of interesting and informative art.

Keywords: animation, level of human consciousness, psychoanalysis, surrealism.