PERANCANGAN SEPEDA MOTOR SCOOTER ELEKTRIK SELVE-19 DENGAN DESAIN MODERN CARTOONISH
Abstrak
Tugas akhir ini bertujuan untuk membuat rancangan sepeda motor scooter elektrik selve 19 dengan desain modern dan cartoonish, rancangan ini dibuat menggunakan metode kualitatif dengan pendekatan User Centre Design (UCD) yaitu perancangan yang difokuskan pada pengalaman atau kebutuhan konsumennya. Melalui rancangan ini diharapkan konsumen mendapatkan beberapa opsi dalam ketersediaan desain yang modern dan cartoonish, warna sampai pemenuhan kebutuhan konsumen dalam penggunaaan sepeda motor listrik. Pengumpulan data dilakukan melalui jurnal dan buku, melakuka observasi secara langsung dan wawancara dengan metode perancangan User Centered Design. Pengolahan data yang dilakukan diantaranya adalah menentukan ide dan batasan pada rancangan menggunakan Term of Refrence, pada bagian scoring akan menggunakan metode SCAMPER. Hasil analisis rancangan sepeda motor scooter elektrik dengan desain modern dan cartoonish menunjukan bahwa rancangan ini dapat memenuhi opsi pemilihan model. Dengan demikian rancangan sepeda motor scooter electric selve 19 dapat meningkatkan kepuasan konsumen terhadap pemilihan model dan desain yang sesuai degan karakter dan keseharian konsumen.
Kata kunci: peracangan, sepeda motor, elektrik, modern, cartoonish
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