AGROEDUCATION AND TVC DESIGN CULTIVATION OF STRAWBERRY CROPS WITH ULTRA MILK IN LEBAKMUNCANG CIWIDEY TOURISM VILLAGE IN INCREASING RECOGNITION FOR YOUNG FAMILIES

Authors

  • Andika Fizky Anggadibya Telkom Uversity
  • Aisyi Syafikarani Telkom Uversity
  • I Gusti Agung Rangga Lawe Telkom Uversity

Abstract

opinions about educational activities, and their preferences for the Ultra M ilk brand. Theresults show that the majority of children consider the educational tourism experience in the strawberry garden to be interesting and educative. They also tend to prefer TV adsthat are short and to the point. However, further research is still needed to understand in more depth how promotional and educational concepts can more effectively reach and influence young families as potential consumers.

Keywords: destination branding, holiday destinations, Ciwidey, education park

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References

Ilhamsyah. (2021). Pengantar Strategi Kreatif Advertising Era Digital. Penerbit Andi.

Syafikarani. (2021). Perancangan Strategi Promosi Pulau Mubut Darat di Kota Batam.eProceeding of Arti & Desain 8.3.

Aaker, & David. (2000). Brand Leadership. Gramedia Pustaka Utama.

Anggraini S, Lia., & Nathalia, Kirana. (2018). Desain Komunikasi Visual; Dasar dasar Panduan Untuk Pemula. Bandung: Penerbit Nuasa.

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Sage Publications, 2004.

Published

2024-10-01

Issue

Pages

5990-6001

Section

Program Studi S1 Desain Komunikasi Visual

How to Cite

Fizky Anggadibya, A., Syafikarani, A., & Agung Rangga Lawe, I. G. (2024). AGROEDUCATION AND TVC DESIGN CULTIVATION OF STRAWBERRY CROPS WITH ULTRA MILK IN LEBAKMUNCANG CIWIDEY TOURISM VILLAGE IN INCREASING RECOGNITION FOR YOUNG FAMILIES. EProceedings of Art & Design, 11(4), 5990-6001. https://openlibrarypublications.telkomuniversity.ac.id/index.php/artdesign/article/view/24027