Application of Ulos Woven Wastra as Creative Industry Product for Lake Toba Tourism
Abstract
The Lake Toba region is recognized as one of the areas designated as a Super Priority Tourism Destination (SPTD) by the Ministry of Tourism and Creative Economy of Indonesia. The creative market, serving as the destination and icon of tourism in Lake Toba, needs to be developed for international and domestic visitors through various strategies, making research on this matter a pressing concern. Through the development of creative markets, it will enhance the products utilizing local textiles, thereby preserving the local cultural heritage and providing cultural experiences that can attract the interest of both domestic and international tourists. The aim of this research is to realize a model strategy for enhancing the sense of place and creative industry products in the Lake Toba creative market. The research method was conducted in two phases. The first was qualitative research to obtain the essential elements of the traditional cloth as a unique local sense of place, which could be adopted for the second phase, practice-based research through creative product design, utilizing key facts and sources from the first phase. The Qualitative research phase conducted interviews with driving actors in Ulos village, observation, documentation, and literature study, while the design research was carried out using research-led practice with stages of the design thinking process. The results of the first phase of research were the mapping out of traditional cloth characteristics and their various motifs. Meanwhile, the second phase would produce creative products based on traditional clothes to be produced as unique to that particular area. These products are expected to increase the competitive advantage of Ulos village as a sustainable tourism object.
References
Akbar, A., Harahap, R. H., & Rujiman, R. (2022). Efforts to Develop the Tourism Sector Through the Role of Youth Creativity. Perspectives 11(1), 69-76.
Alamo, E., Eliza, M., Syailillah, G., & MAKNA, D. F. K. (2021). ULOS AT THE PEMATANG SIANTAR BATAK OPERA PRACTICE CENTER (PLOt) IN PEMATANG SIANTAR, NORTH SUMATRA PROVINCE. Gorga: Fine Arts Journal, 10 (1), 94. In National Seminar on Quantitative Methods (Vol. 978, pp. 187-194).
Azarya, V. (2004). Globalization and international tourism in developing countries: marginality as a commercial commodity. Current Sociology, 52(6), 949-967. https://doi.org/10.1177/0011392104046617
Barron, L. (2021). The creative influence of history in fashion practice: The legacy of the silk road and Chinese-inspired culture-led design. Fashion Practice, 13(2), 275-295.
Chien, C. F., Kerh, R., Lin, K. Y., & Yu, A. P. I. (2016). Data-driven innovation to capture user-experience product design: An empirical study for notebook visual aesthetics design. Computers & Industrial Engineering, 99, 162-173.
Croughan-Minihane, M., Thom, D., & Petitti, D. (2000). Research interests of physicians in two practice-based primary care research networks. Journal of Manipulative and Physiological Therapeutics, 23(3), 221-222. https://doi.org/10.1016/s0161-4754(00)90257-4
Dawood NAEG, El-Din RMB. The role of souvenirs and handicrafts in achieving tourists’ satisfaction "Applied on Luxor City". Research Journal of The Faculty of Tourism and Hotels Mansoura University. 2019; 6(6):66-106. https://doi.org/10.21608/mkaf.2019.107063
Desiani, I. F. (2022). Symbols in the Ulos fabric of the Toba Batak Tribe. Journal of Cultural Studies, 18(2), 127-137.
Dias, Á., Rodríguez, M., & Patuleia, M. (2021). Creative tourism destination competitiveness: an integrative model and agenda for future research. Creative Industries Journal, 16(2), 180-203. https://doi.org/10.1080/17510694.2021.1980672
Fitriani, L. R., & Rachmawati, D. (2022). Participatory Communication Empowering the Ulos Village Community in developing Ulos as a Revitalization Effort. News of the Indonesian Communication Scholars Association, 5(2), 156-167.
Hung, W., Lee, Y., & Huang, P. (2014). Creative experiences, memorability and revisit intention in creative tourism. Current Issues in Tourism, 19(8), 763-770. https://doi.org/10.1080/13683500.2013.877422
Iloranta, R. and Komppula, R. (2021). Service providers’ perspective on the luxury tourist experience as a product. Scandinavian Journal of Hospitality and Tourism, 22(1), 39-57. https://doi.org/10.1080/15022250.2021.1946845
Lindheim, T. (2022). Participant validation: a strategy to strengthen the trustworthiness of your study and address ethical concerns., 225-239. https://doi.org/10.1007/978-3-030-90769-3_13
Maleachi, S., Juliana, J., Sianipar, R., & Sitorus, N. B. (2023). TOURISM DEVELOPMENT WITH QUALITY TOURISM APPROACH IN ULOS HUTARAJA VILLAGE. Jurnal Ilmiah Global Education, 4(4), 2356-2370.
Nainggolan, C. R. A. (2024). THE ROLE OF REGIONAL GOVERNMENT IN DEVELOPING THE TOURISM POTENTIAL OF SAMOSIR DISTRICT (STUDY AT ULOS HUTARAJA VILLAGE). Journal of Politic and Government Studies, 13(2), 568-582.
Paraskevaidis, P. and Andriotis, K. (2015). Values of souvenirs as commodities. Tourism Management, 48, 1-10. https://doi.org/10.1016/j.tourman.2014.10.014
Parinduri, R. Y., Siregar, B., Batu, F. L., Yanti, N., & Karim, A. (2024). Analysis and Interaction with the Management of the Ulos Hutaraja Village Tourism Area, Lumban Suhi-Suhi Toruan Pangururan Village, Samosir Regency. UPMI ABDIMAS JOURNAL, 3(1), 8-16.
Peng, Q. (2017, May). Storytelling tools in support of user experience design. In Proceedings of the 2017 CHI Conference Extended Abstracts on Human Factors in Computing Systems (pp. 316-319).
Putri, J., Firmando, H. B., & Simbolon, R. (2024). Batak Ulos as Cultural Heritage in Traditional Ceremonies in the Huta Nagodang Tourism Village, Muara District, North Tapanuli Regency. Journal of Human Education and Social Humanities, 2(2), 114-134.
Ross, D., Saxena, G., Correia, F., & Deutz, P. (2017). Archaeological tourism: a creative approach. Annals of Tourism Research, 67, 37-47. https://doi.org/10.1016/j.annals.2017.08.001
Sagala, A. R. (2023). Penta Helix Model in the Development of the Silalahi Beach Tourism Area as a Geopark Caldera in Silahisabungan District, Dairi Regency. View Http://Eprints. Ipdn. Ac. Id/11335/Akses Pada, 15.
Siahaan, U. (2019). Toba Batak Traditional House and its Ornaments, Jangga Dolok Village, Toba–Samosir District. J. SCALE, 6(2), 24.
Siburian, T. P. (2017). The Symbolic Meaning of Toba Batak Culture Gorga Ornaments (Doctoral dissertation, Yogyakarta Indonesian Art Institute
Smith, H. (Ed.). (2009). Practice-led research, research-led practice in the creative arts. Edinburgh University Press
Steagall, M. M., & Grieve, F. (2023). Creative practice as research: an undergraduate practice-led project in Communication Design in New Zealand. DAT Journal, 8(1), 5-41.
Sudarwani, M. M., Widati, G., Situmorang, L. B., & Sere, F. (2022). The Beauty of Toba Architecture Living in harmony with the surrounding natural environment. Local Wisdom Scientific Online Journal, 14(2), 116-130.
Sudarwani, M. M., Widati, G., Bintang, S. L., & Simanjuntak, F. S. (2022). Study of Toba Architecture in the Sigumpar Area, Toba Samosir District.
Subrata, A. G., & Damanik, D. (2019). Factors Affecting Revenue in the Ulos Weaving Home Industry in Pematangsiantar City: Factors Affecting Revenue in Ulos Household Industry in Pematangsiantar City. Journal of Equinomy 1(1), 327971
Tarigan, F. N., Sibuea, N., Elfina, H., Situmeang, M., Bangun, N. B., & Daulay, D. E. (2024). Exploring the Attractions of Samosir Island to Attract Tourists to Visit. UPMI ABDIMAS JOURNAL, 3(1), 24-31.
Tinambunan, E. R. (2023, October). Toba Batak Ulos: Religious Meaning and Implications for Civilization and Aesthetics. In Forum (Vol. 52, No. 2, pp. 122-142).
Tobing, R. R., & Sakti, A. K. (2021, November). Identification of the architectural housing form and the existence of ulos communities in Hutaraja Village, Samosir, North Sumatra, Indonesia. In IOP Conference Series: Earth and Environmental Science (Vol. 903, No. 1, p. 012007). IOP Publishing.
Wilson, S., Fesenmaier, D., Fesenmaier, J., & Es, J. (2001). Factors for success in rural tourism development. Journal of Travel Research, 40(2), 132-138. https://doi.org/10.1177/004728750104000203
Wu, J., Zhang, L., Lu, C., Zhang, L., Zhang, Y., & Cai, Q. (2022). Exploring tourists’ intentions to purchase homogenous souvenirs. Sustainability, 14(3), 1440. https://doi.org/10.3390/su14031440
