Crafting Empathy: A Study on User Experience in Color Palette Generator Websites among The Indonesian SMEs
Abstract
The Color Palette Generator (CPG) website assists in selecting color palettes for various design purposes. This research introduces novelty by focusing on the user experience of Indonesian SMEs in using CPG websites for selecting color palettes. The primary objective is to understand the UX of CPG websites among Indonesian SMEs comprehensively. The paper focused on the outcomes of the empathize stage in the Study on User Experience in Color Palette Generator Websites among Indonesian SMEs. This paper outlines that the empathize stage utilizes data collection techniques such as online questionnaires and interviews. The data indicate a high level of perceived importance of color in product packaging across the industries. The study was further explored through in-depth interviews, allowing open-ended responses to reveal more detailed opinions and experiences. The in-depth interview reveals some pain points and opportunities, such as: a CPG helps them determine colors aligned with the product type and personal preference. This understanding is essential for the next phase of UX research, such as defining, ideating, and prototyping a color palette generator website that resonates with the target users and addresses their specific needs.
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