Identity Of Traditional Craft Products Typical of Naga Village

Abstract

Tasikmalaya is a city that produces goods with local wisdom and a high level of skill, one of which is Kampung Naga. Many people visit Kampung Naga to get to know the traditional village, so residents take advantage of it by making crafts that have local wisdom, such as woven bamboo, which is sold to visitors to improve the economy. Even though bamboo crafts in Kampung Naga have developed, artisans in Kampung Naga today produce new products by abandoning their original values and skills. It is not uncommon for the products being sold to be purchased from other places. This is unfortunate because the tourists who come are no longer introduced to original products rich in local wisdom and values. This research uses the method of collecting observations, interviews, and literature, and the analysis process is carried out using the innovation guiding pyramid method based on teaching traditions, non-cultural materials, the environment, and traditional artifacts to help obtain the values of original Kampung Naga crafts. This research is important to explore and reveal the original traditional values that are represented in the typical Kampung Naga craft products, in addition to developing other craft products that represent traditional craft values. The hope is that by exploring these values, we can discover the identity of craft products that currently still exist and are original craft products that need to be developed.