Bandung Creative Movement (BCM)

Psychological Impact: Perception of Using Artificial Intelligence (AI) as a Literacy Media for Mental Health

2025-06-30T14:17:57+07:00

The utilization of Artificial Intelligence (AI) in the mental health field can help people understand their conditions. Individuals can discover what disorders they may be experiencing and find solutions to the problems they face, as well as receive support when needed. The benefits of AI can be immense for those who find it difficult to access in-person mental care. However, the use of AI is not without its drawbacks, including issues such as self-diagnosis, anxiety, and even depression. There is a lack of research on the psychological impact of using AI for mental health literacy. Therefore, this study aims to explore people's perceptions of using AI as a medium for mental health literacy so that researchers can understand the positive and negative impacts of this behavior. The subjects of this study were 204 individuals in Bandung who had searched for and read about mental health literacy. This study is quantitative, employing a mental health literacy perception scale with 51 items and a reliability value of 0.959. The results indicated that 49.51% had negative perceptions of mental health literacy, while 50.49% had positive perceptions.

Representation of Gen Z Women’s Characteristics in the Visual Promotion of the Export Bag Brand on Instagram

2025-06-04T18:36:25+07:00

Gen Z is known as a generation of digital natives, with social media already being an integral part of their lives. Gen Z possesses distinct characteristics such as social awareness and a strong orientation toward a modern lifestyle. The Exsport brand utilizes Instagram to promote its products by presenting visuals that depict Gen Z women as active, independent, and stylish consumers. The object of this study is the promotional visual content uploaded on Exsport’s official Instagram account. This research uses a qualitative approach by collecting data through selected sample content that represents the overall promotional visuals on Exsport’s Instagram. It is also supported by questionnaire data collected from the audience to provide direct insights from Gen Z female audiences. In the data analysis process, this study employs Ferdinand de Saussure’s semiotic theory to analyze visual elements such as model imagery, color, clothing, graphic elements, and typography used in Exsport’s promotional visuals. Through this approach, the researcher can identify the relationship between the signifier and the signified. The aim of this study is to analyze the representation of Gen Z women’s characteristics as reflected in Exsport’s promotional visuals on Instagram. The research findings are expected to provide insight into how Exsport conveys messages and builds brand identity through visuals that align with Gen Z women’s values, as well as contribute to the development of effective digital marketing strategies for younger audiences.

The Exploring Digital Presence of Papuan Ethnic Groups: A Study on Cultural Representation in Websites

2025-06-04T19:19:32+07:00

Papua is the easternmost region of Indonesia, rich in cultural and ethnic diversity. It’s home to hundreds of indigenous tribes, many of which remain undocumented and largely unexplored. In this context, websites play a crucial role as accessible and sustainable digital archives. This study explores the digital representation of Papua’s remote tribes by analyzing website content discussing indigenous Papuan communities. Findings show that only a few websites specifically highlight remote tribes. Of the 255 officially recognized tribes, only the Dani tribe receives significant attention, appearing in 7 national and 2 local media websites, indicating a major gap in cultural documentation.

The Role of Artificial Intelligence in Campaign Animation Video Design Makanan Bergizi Gratis (MBG)

2025-06-04T18:53:46+07:00

This research examines the role of artificial intelligence (AI) in producing animated campaign videos. The study focuses on Makanan Bergizi Gratis (MBG), an Indonesian government initiative aimed at improving children's nutrition, as a case study. Using a qualitative approach—specifically, a case study combining design review methods and visual semiotics analysis—the research explores how AI-generated visuals shape public perception and cultural representation in state media. The findings reveal that, although AI can speed up production and reduce costs, it has also resulted in aesthetic inconsistencies and ideological ambiguities, particularly in the depiction of human figures and material symbols. Many critics highlighted the neglect of local creative talent and the poor quality of the visuals. This article asserts that AI should serve as a supporting tool, not the primary creator, in cultural production. The article emphasizes the importance of the ethical and contextual application of AI in public media and the need for policies that guarantee human creatives' involvement in future government communication strategies.

Cultural Branding in Healthy Snack Packaging: A Visual Rebranding Project for Syasyiri

2025-06-26T09:35:08+07:00

This study presents a packaging rebranding project for Syasyiri, a Bandung-based healthy snack micro, small, and medium enterprise (MSME). With the tagline “Snacking Without Guilt,” Syasyiri offers low-calorie, homemade snacks for health-conscious consumers. The redesign adopts a cultural branding approach by integrating local visual identity–such as the Mega Mendung batik motif, alongside thoughtful color use, integrated layout, and friendly typography to reflect values of health, fun, and simplicity. The result is a standing pouch with improved visual appeal and functionality. Complementary digital and physical point-of-purchase (PoP) strategies were also developed to enhance brand visibility and market reach.

Visual Narrative Approach in Zines: A Case Study of Cikondang Traditional Village

2025-06-24T14:55:43+07:00

This study aims to understand the contribution of visual narratives in conveying the cultural message of Kampung Adat Cikondang through a zine titled Memandang Cikondang. A qualitative descriptive method was used to analyze data obtained through observation, in-depth interviews with customary leaders, and visual documentation. The results show that visual narratives combining elements of typography, illustration, and photography effectively interact with textual narratives to communicate the cultural richness of the traditional village. These findings support Caputo's theory, which emphasizes the importance of dialogue between text and image in creating a complete and contextual narrative. The balance between visual elements and textual narratives in the zine allows for an engaging and accessible delivery of cultural messages, especially for the younger generation. This research confirms the role of zines as innovative and potential cultural communication media in preserving local culture, while also filling the gap in literature regarding zine design methods in the context of traditional culture.

Redesigning Dedegler Coffee Packaging

2025-06-26T09:31:35+07:00

Dedegler is an Arabica coffee brand from Mount Puntang, known for its quality products and strong philosophy in preserving local coffee. The brand was registered in 2018, although it has been active since 2011. Currently, the existing packaging design is considered unrepresentative of the brand's bold flavor profile, local values, and unique identity particularly in appealing to the upper-middle-class market segment. In a competitive coffee industry where visual differentiation plays a critical role in capturing consumer attention, the need to redesign is driven by strategic branding objectives rather than immediate operational urgency.

This research aims to develop a functional and effective packaging design that aligns with Dedegler's philosophy and communicates its value proposition clearly. Using a qualitative approach with a case study method, data were collected through interviews, observation, and documentation. The design process followed the 4-D model, resulting in new packaging concepts that represent Dedegler’s character more accurately. The study also identifies opportunities for future research, particularly in market testing of the redesigned packaging and evaluating its impact on consumer perception and market reach.

Design of an Artificial Intelligence-Based Driving Support Tool for Motorcycles with an Ergonomic Approach for Online MotorcycleTaxi Drivers

2025-07-02T11:45:21+07:00

The widespread use of online motorcycle taxis facilitates transportation and provides a source of income. However, the long working hours of drivers (7-10 hours) have the potential to cause fatigue, which in the long term can lead to back injuries and in the short term increase the risk of accidents due to reduced concentration. This research aims to design an artificial intelligence-based driving support tool with an ergonomic approach that functions to reduce excessive fatigue in online motorcycle taxi drivers and minimize related risks. A qualitative method is used to analyze the needs and habits of drivers. Artificial intelligence algorithms are implemented for ergonomic support functions. This research is expected to produce a prototype tool that is effective in reducing these risks and improving the driving comfort of online motorcycle taxi drivers.

Utilization of Artificial Intelligence in analyzing the effectiveness of space organization in the process of designing diaper bags for traveling

2025-06-29T06:35:34+07:00

The increasing mobility of young couples with infants, particularly during travel, has driven the growing demand for practical and efficient diaper bags. These users often face challenges in carrying various baby necessities—such as milk bottles, diapers, and changing supplies—while maintaining ease of access and organization. This study aims to design a diaper bag that meets the specific spatial and ergonomic needs of traveling parents. A qualitative approach, combined with a User-Centered Design (UCD) framework, is used to collect data through interviews and observational studies, focusing on user preferences, usage patterns, and spatial challenges. The data is analyzed using AI-based clustering and pattern recognition methods to identify optimal compartment configurations, including the ideal number, size, placement, and accessibility of storage spaces. The results are expected to offer insights into effective space organization strategies and serve as a foundation for design recommendations tailored to the real needs of modern mobile families.

Artificial Intelligence and Human Designers: Integration or Competing in the Creative Industry

2025-06-04T18:14:22+07:00

Artificial intelligence (AI) technology has been used in various fields of human work, including the creative industry. AI is able to generate images and various visual outputs in a short time. This research explores whether AI functions as a designer tool or as a disruptive force that competes with and potentially replaces the role of designers. Understanding the integration of artificial intelligence into the design process and its influence on designers by use of descriptive qualitative methods. This study contributes to understanding the limitations of AI use for designers and provides insights for academics in the AI era and designers.

Family Restaurant Atmosphere Preferences From The Perspective Of Urban Consumers In Indonesia: A Preliminary Study

2025-08-26T22:21:47+07:00

Restaurants now function as a place to eat and offer a unique experience influenced by the atmosphere inside. Customer satisfaction and behavior when spending time and buying products are greatly influenced by a comfortable and attractive atmosphere. Interior design trends present a unique atmosphere that combines aesthetics, functionality, and a relationship with nature. However, research related to restaurant atmosphere preferences is still limited. This study uses a quantitative method by collecting data through questionnaires filled out by 124 respondents and analyzed using the ANOVA method to test differences in atmospheric preferences. The results are expected to guide the culinary industry in creating an atmosphere that supports customer satisfaction and loyalty.