Perancangan Rekomendasi Pengelolaan Akun Instagram Badger Invaders Menggunakan Integrasi Fuzzy-information Quality Dan Fuzzy-refined Kano Model Berdasarkan Atribut Kebutuhan

Marcus Galenius Limahelu, Yati Rohayati, Ima Normalia Kusmayanti

Abstract

Abstrak Badger Invaders merupakan salah satu industri retail fashion pakaian yang berpusat di Kota Bandung yang memproduksi pakaian dan aksesoris lainnya. Setelah hampir 20 tahun berdiri, banyak pesanan datang dari berbagai luar kota Bandung sehingga ekspansi bisnis bisa dilakukan ke berbagai kota besar di Indonesia. Selain itu, lini produk lain juga ditambahkan, seperti tas, sandal, sabuk, dompet, kaus kaki dan kacamata. Perusahaan juga telah mengembangkan website yang berfungsi sebagai pusat penjualan dengan sistem online. Dengan adanya website dan outlet, perusahaan kini memiliki dua sistem penjualan, yakni secara online dan offline. Namun, media sosial Instagram merupakan satu-satunya cara dalam mempromosikan produknya secara online. Diketahui juga masih terdapat kekurangan pada pengelolaan media sosial Instagram. Hal tersebut yang menjadi dasar bagi penelitian ini untuk merancang atribut kebutuhan yang terkait dengan pengelolaan Instagram Badger Invaders menggunakan integrasi Fuzzy-Information Quality dan Fuzzy-Refined Kano. Adapun dimensi yang digunakan diantaranya timeliness, reponsiveness, intrinsic, understandability, accessibility, completeness, creative integration. Dari dimensi tersebut diperoleh 21 atribut kebutuhan pengelolaan akun Instagram. Hasil Penelitian menunjukkan dari 21 atribut kebutuhan terdapat 14 atribut sebagai True Customer Needs yang harus dikembangkan dan diprioritaskan. Rekomendasi atribut kebutuhan ini dirumuskan berdasarkan integrasi Fuzzy-Information Quality dan Fuzzy-Refined Kano. Kata kunci : Instagram, Information Quality, Refined Kano, Fuzzy Logic, True Customer Needs Abstract Badger Invaders is one of the clothing fashion retail industries, based in Bandung, which produces clothing and other accessories. After nearly 20 years of existence, many orders have come from outside the city of Bandung so that business expansion can be done to various major cities in Indonesia. Besides, other product lines were also added, such as bags, sandals, belts, wallets, socks and glasses. The company has also developed a website that functions as a online transaction system. With a website and outlets, the company now has two transaction systems, online and offline. However, Instagram as their social media is the only way to promote its products online. It is also known that there are still deficiencies in managing Instagram social media. This is the basis for this research to design the attribute needs associated with Instagram Badger Invaders management based on the integration of Fuzzy-Information Quality and Fuzzy-Refined Kano. The dimensions used includes timeliness, responsiveness, intrinsic, understandability, accessibility, completeness, creative integration. From these dimensions, there are 21 need attributes of Instagram account management are obtained. The results showed that of the 21 attribute needs there were 14 attributes as True Customer Needs that had to be developed and prioritized. These requirement attribute recommendations are formulated based on the integration of Fuzzy-Information Quality and Fuzzy-Refined Kano.

Keywords: Instagram, Information Quality, Refined Kano, Fuzzy Logic, True Customer Needs

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