Analisis Pengembangan Bisnis Disertai Perancangan Website Sepatu Linda Shoes Di Bandung

Maryudi Rahma Saputra, Endang Chumaidiyah, Meldi Rendra

Abstract

Abstrak

Linda Shoes merupakan suatu usaha yang bergerak disektor industri sepatu. Linda Shoes menjual produk jenis pantofel, casual dan sandal. Selama menjalankan usaha Linda Shoes mengalami beberapa kendala seperti produksi sepatu yang masih menggunakan cara manual, dan proses pemasaran secara konveksional. Berdasarkan hasil wawancara dengan owner Linda Shoes, Owner Linda Shoes berencana untuk melakukan investasi terhadap teknologi peralatan dan fasilitas produksi, selain itu juga dalam proses pemasarannya, Linda Shoes menggunakan sistem online melalui media website demi meningkatkan penjualan. Berdasarkan permasalahan dari rencana pengembangan usaha tersebut, maka akan dilakukan analisis kelayakan berdasarkan aspek pasar, teknis dan finansial. Analisis kelayakan yang dilakukan menunjukan hasil bahwa rencana pengembangan usaha Linda Shoes layak untuk dilakukan dengan nilai NPV sebesar Rp 143.399.000, IRR sebesar 28,40% dan PBP pada 4,224 Tahun. Selain itu, analisis sensitivitas investasi Linda Shoes sensitif terhadap peningkatan harga bahan baku sebesar 9,38%, peningkatan biaya tenaga kerja sebesar 11,85%, penurunan harga jual 3,63% dan penurunan demand sebesar 4,32%, sedangkan risiko yang mungkin muncul pada bisnis Linda Shoes sebesar 5% dan nilai skor SUS adalah 72,67.

Kata Kunci: Analisis Kelayakan, NPV, IRR, PBP, Perancangan Website Abstract

Linda Shoes is a business that is engaged in the shoe industry. Linda Shoes sells product types of loafers, casuals and sandals. During her business Linda Shoes experienced several obstacles such as the production of shoes that still use manual methods, and the conventional marketing process. Based on interviews with the owner of Linda Shoes, Owner Linda Shoes plans to invest in equipment technology and production facilities, while also in the marketing process, Linda Shoes uses an online system through media websites to increase sales. Based on the problems of the business development plan, a feasibility analysis will be conducted based on market, technical and financial aspects. The feasibility analysis carried out shows that Linda Shoes's business development plan is feasible to be carried out with an NPV value of Rp 143,399,000, an IRR of 28.40% and a PBP of 4,224 Years. In addition, Linda Shoes investment sensitivity analysis is sensitive to an increase in raw material prices by 9.38%, an increase in labor costs by 11.85%, a decrease in selling prices by 3.63% and a decrease in demand by 4.32%, while possible risks appeared in the Linda Shoes business by 5% and the SUS score was 72.67.

Keywords: Feasibility Analysis, NPV, IRR, PBP, Website Design

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