Perancangan Strategi Perencanaan Sumber Daya Manusia Umkm Al-zahar Menggunakan Metode Swot Dan Benchmarking

Rima Dwi Anggraini, Litasari Widyastuti Suwarsono, Atya Nur Aisha

Abstract

Abstrak Al-Zahar adalah UMKM yang memproduksi 2 jenis produk yaitu craft dan fesyen. Selama 10 tahun perjalanannya Al-Zahar sudah mengalami fase sukses seperti mampu melakukan ekspor dan fase gagal yaitu miss management dan kurang optimalnya perencanaan SDM. Meskipun sudah mengalami kegagalan tetapi UMKM ini tidak menyerah dan berencana bangkit dengan merintis usahanya kembali dengan beberapa perubahan. Dalam setiap memulai usaha pasti terdapat resiko usaha, salah satunya yaitu resiko SDM. SDM merupakan salah key success factor usaha, sehingga resiko tersebut perlu diminimalisir dengan sebuah perancangan strategi perencanaan SDM yang diturunkan dari strategi bisnis. Perancangan tersebut akan menggunakan metode Strength Weakness Opportunities Threat (SWOT) dan Benchmarking. SWOT digunakan untuk membuat strategi bisnis berdasarkan kondisi internal dan eksternal UMKM. Sedangkan perencanaan SDM menggunakan metode benchmarking yaitu mengidentifikasi kebutuhan SDM dari segi kualitas dan kuantitas dari pembelajaran organisasi lain yang di anggap baik dan sesuai. Hasil penelitian ini adalah strategi bisnis Growth Oriented Strategy dan strategi perencanaan SDM yaitu fungsi serta jobdesc dan spesifikasinya, untuk fungsi manajemen meliputi marketing & rnd, admin & keuangan, produksi (procurement&shipping) sedangkan fungsi produksi meliputi operator jahit, operator cutting & pola, operator sablon, operator quality control & packing, operator gambar frame, operator pewarnaan, operator gambar tema.

Kata kunci : Strategi Perencanaan SDM, Strategi Bisnis, SWOT,Matrik TOWS, Benchmarking.

Abstract Al-Zahar is a MSME that produces 2 types of products: craft and fashion. During his 10-year journey of AlZahar has undergone a successful phase such as being able to export and failed phase of Miss management and less optimal human resources planning. Despite all those failure but this MSME does not give up and want to rise by pioneering its business again with some changes. In every beginning of business, there will always some risk such as human resources risk. SDM is a key success factor in the business, so that the risk needs to be minimized by a design of HR planning strategies derived from business strategy. The design will use the Strengt Weakness Opportunities Threat (SWOT) and Benchmarking methods. SWOT is used to create business strategy based on MSME internal and external conditions. While the HR planning using the Benchmarking method is identifying the HR needs in terms of quality and quantity of the learning of other organizations that are considered good and appropriate. The results of this research is the business strategy of Growth Oriented Strategy and Human resource planning strategy, namely the function and Jobdesc and its specifications, for management functions include marketing & rnd, admin & finance, production (procurement & shipping) while the production functions include sewing operators, cutting operators & patterns, screen printing operators, operator quality control & packing, operator picture frame, operator coloring.

Keywords: HR Planning Strategy, Business Strategy, SWOT,Matrik TOWS, Benchmarking.

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