Evaluasi Model Bisnis Pentesting Indonesia Dengan Menggunakan Metode Business Model Canvas

Paxy Ramadhan, Sinta Aryani, Rio Aurachman

Abstract

Abstrak
Model Bisnis Kanvas (BMC) menggambarkan kondisi model bisnis perusahaan dengan sembilan
elemen model bisnis yang dapat dipahami dengan mudah. Penelitian ini dilakukan di Pentesting
Indonesia yang merupakan perusahaan penyedia layanan cyber security. Segmen pelanggan
Pentesting Indonesia berupa perusahaan besar dengan sistem keamanan yang tinggi. Metode yang
digunakan adalah analisis lingkungan eksternal, analisis SWOT, dan value proposition canvas.
Langkah awal penelitian adalah memetakan model bisnis eksisting Pentesting Indonesia yang
memperlihatkan costumer segment, customer relationship, value proposition, channels, revenue
streams, key resources, key activities, key partnership, dan cost structure. Model bisnis eksisting
yang sudah dipetakan akan dianalisis menggunakan analisis lingkungan eksternal dan analisis
SWOT dan strategi. Evaluasi model bisnis dapat dilakukan untuk menciptakan nilai baru yang
sesuai dengan kebutuhan konsumen. Menentukan kebutuhan konsumen dilakukan dengan membuat
value proposition canvas yang berisikan customer profile dan value map. Hasil dari value
proposition canvas akan tercipta produk atau jasa baru dengan nilai yang sesuai dengan kebutuhan
konsumen. Strategi atau nilai baru yang didapat, kemudian akan diterapkan pada model bisnis
usulan Pentesting Indonesia.
Kata Kunci: Business Model Canvas, Analisis Lingkungan Bisnis, Value Proposition, SWOT,
Model Bisnis, Cyber Security
Abstract
Business Model Canvas (BMC) describes the condition of a company's business model with nine
elements of a business model that can be understood easily. This research was conducted at
Pentesting Indonesia, which is a cyber security service provider company. The customer segment
of Pentesting Indonesia is a large enterprise with a high security system. Methods used in this
study are environmental analysis, SWOT analysis, and the value proposition canvas. The first step
in the study is to chart the existing business model that shows the customer segment, customer
relationships, value proposition, channels, revenue streams, key resources, key activities, key
partnerships, and cost structure. The mapped existing business model will be analyzed using
external environment analysis and SWOT analysis and strategy. The evaluation of a business
model can be carried out to create new values according to the customer's needs. Determining the
needs of consumers is done by creating a value proposition canvas that contains the customer
profile and value map. The results of the value proposition canvas will create new products or
services with values that fit the needs of consumers. The new strategies or values obtained will then
be applied to the proposed Pentesting Indonesia business model.
Keywords: Business Model Canvas, Business Model Environment, Value Proposition, SWOT,
Business Model, Cyber Security

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