Implementasi Business Model Canvas Sebagai Alternatif Strategi Bisnis Dalam Pengembangan Industri Kreatif

Faldy Rahman Avivi Nurjaman, Rio Aurachman, Wawan Tripiawan

Abstract

Abstrak
Tujuan penelitian ini adalah implementasi strategi bisnis dengan menggunakan sembilan elemen
bisnis model kanvas di galeri batik agnesa Kota Tasikmalaya. Model bisnis kanvas pada bisnis
Galeri Batik Agnesa meliputi customer segment, value proposition, channel, customer
relationship, revenue stream, key resourcess, key activities, key partnership, dan cost structure.
Metode penelitian dilakukan secara kualitatif dengan teknik pengumpulan data dilakukan melalui
survey dengan melibatkan instrumen penelitian berupa kuesioner dan wawancara. Model kanvas
ini dapat mengatasi dan memberikan solusi atas permasalahan dan hambatan dari suatu kegiatan
atau aktifitas perusahaan khususnya galeri batik agnesa secara efektif dan efisien sehingga tujuan
perusahaan dapat tercapai sesuai dengan harapan perusahaan tersebut. Penerapan bisnis model
canvas pada batik agnesa harus dipertahankan sehingga perusahaan akan dapat bersaing dan
mendapatkan keuntungan lebih sesuai dengan tujuan perusahaan yang diharapkan. Kontribusi
yang dapat diberikan adanya model rancangan bisnis canvas ini dapat memunculkan ide-ide
bisnis lain yang lebih variatif dan layak dengan lebih mendalam dengan jenis patterns dari bisnis
model lainnya.
Kata Kunci: Model Canvas, Bisnis, Galeri Batik, Tasikmalaya
Abstract
The purpose of this research is the implementation of business strategy using nine business
elements of canvas model in batik gallery agnesa Tasikmalaya City. The canvas business model in
Agnesa Batik Gallery business includes customer segment, value proposition, channel, customer
relationship, revenue stream, key resourcess, key activities, key partnership, and cost structure.
The research method is conducted qualitatively with data collection techniques conducted through
surveys involving research instruments in the form of questionnaires and interviews. This canvas
model can overcome and provide solutions to the problems and obstacles of an activity or activity
of the company, especially the agnesa batik gallery effectively and efficiently so that the company's
goals can be achieved in accordance with the expectations of the company. The application of
canvas model business in agnesa batik must be maintained so that the company will be able to
compete and get more profit in accordance with the company's expected goals. The contribution
that can be made to canvas business design model can bring other business ideas that are more
varied and feasible with more depth with the type of patterns of other business models.
Keywords: Canvas Model, Business, Batik Gallery, Tasikmalaya

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