Perancangan Sistem Bisnis Online Dan Kelayakan Usaha Bubuk Kunyit Pesantren X Di Selaawi

Amelia Defanka, Endang Chumaidiyah, Sinta Aryani

Abstract

Abstrak
Pesantren X merupakan perusahaan yang menawarkan bubuk kunyit. Pesantren X juga
menyediakan wadah berupa website yang dapat digunakan untuk memperkenalkan
produknya ke konsumen. Sebagai ide bisnis baru, penelitian ini mengenai bagaimana
perancangan bisnis dan analisis kelayakan usaha ditinjau dari aspek pasar, aspek teknis,
dan aspek finansial, serta analisis sensitivitas untuk beberapa variabel yang terkait dan
analisis risiko. Berdasarkan penelitian yang telah dilakukan, didapatkan nilai NPV (Net
Present Value) sebesar Rp255.006.001, nilai IRR (Interest Rate of Return) sebesar 37,68%,
dan PBP (Payback Periode) selama 2 tahun 9 bulan. Berdasarkan nilai NPV yang diperoleh,
bernilai positif dan nilai IRR melebihi nilai MARR (Minimum Attractive Rate of Return)
sebesar 9,95%. Maka, dapat disimpulkan bahwa bisnis ini layak untuk dijalankan. Hasil
dari analisis sensitivitas, yaitu bisnis ini sensitif terhadap peningkatan harga bahan baku,
biaya tenaga kerja, permintaan, dan penurunan harga jual.
Kata kunci : Perancangan Bisnis, Analisis Kelayakan, NPV, IRR, PBP
Abstract
Pesantren X is a company that offers turmeric powder. Pesantren X also provides a website that
can be used to introduce its products to consumers. As a new business idea, this research is
about how business design and business feasibility analysis in terms of market, technical and
financial aspects, as well as sensitivity analysis for several related variables and risk analysis.
Based on the research that has been done, the NPV (Net Present Value) value is Rp255.006.001,
the IRR (Interest Rate of Return) value is 37,68%, and the PBP (Payback Period) is for 2 years
and 9 months. Based on the NPV value obtained, it is positive and the IRR value exceeds the
MARR (Minimum Attractive Rate of Return) value of 9.95%. So it can be concluded that this
business is feasible to run. The results of the sensitivity analysis show that this business is
sensitif to an increase in raw material costs and a decrease in selling prices. So, it can be
concluded that this business is feasible to run. The results of the sensitivity analysis show that
this business is sensitive to an increase in raw material prices, labor costs, demand, and a
decrease in selling prices.
Keywords: Business Design, Feasibility Analysis, NPV, IRR, PBP

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