Penerapan Model Nilai Ti Terhadap Performansi Kinerja Karyawan Di Pt. Infomedia Nusantara Jakarta Divisi It Operational Menggunakan Metode Structural Equation Model Berbasis Varian

Novrisa Dias Purantia, Lukman Abdurrahman, Rahmat Mulyana

Abstract

Abstrak
Peran Teknologi Informasi (TI) telah menjadi business enabler dan strategic cause dalam
organisasi bisnis saat ini sehingga dalam penyelenggaraan bisnis dibutuhkan proses yang bersifat
efektivitas dan efisiensi dalam berbagai aspek. Sehingga, penerapan investasi nilai TI pada
berbagai sektor bisnis dapat diukur melalui sejauh mana pengaruh penerapan investasi nilai TI
terhadap performansi kinerja perusahaan. Jenis penelitian ini adalah kuantitatif dengan
menggunakan teknik analisis data deskriptif yang melibatkan metode Structural Equation Model
(SEM) berbasis varian yaitu teknik statistik multivariat. Penggunaan software Partial Least Square
(PLS) untuk menghasilkan sebuah model dari 79 sampel karyawan PT. Infomedia Nusantara
Jakarta divisi IT operasional. Konsep penelitian ini adalah menguji sejauh mana hubungan nilai IT
terhadap kinerja perusahaan yang dihasilkan dalam sebuah model struktural dengan cara
menganalisis beberapa variabel yang membentuk hubungan nilai IT terhadap kinerja perusahaan
berdasarkan teori Resource-Based View. Analisis dilakukan dengan melihat nilai korelasi dari
masing-masing konstruk eksogen terhadap konstruk endogen. Hasil dari penelitian ini adalah
sebuah analisis dari sebuah model yang menyatakan bahwa IT-Resource berpengaruh positif
signifikan terhadap IT-Capability. IT- Capability berpengaruh positif dan signifikan terhadap ITCompetence. IT- Competence berpengaruh positif dan signifikan terhadap Competitive Advantage,
pada divisi IT operasional PT. Infomedia Nusantara Jakarta.
Kata kunci: Teknologi Informasi, Business Enabler, Kuantitatif, Nilai TI, Structural Equation
Modeling, PLS
ISSN : 2355-9365 e-Proceeding of Engineering : Vol.8, No.2 April 2021 | Page 27892
Abstract
The role of Information Technology (IT) has become a business enabler and strategic cause in
today's business organizations so that in conducting business, processes that are effective and
efficient in various aspects are needed. Thus, the application of IT value investment in various
business sectors can be measured by the extent to which the influence of IT value investment on
the performance of the company. This type of research is quantitative using descriptive data
analysis techniques involving variant-based Structural Equation Model (SEM) methods, namely
multivariate statistical techniques. The use of Partial Least Square (PLS) software to produce a
model from 79 samples of PT. Infomedia Nusantara Jakarta operational IT division. The concept
of this study is to test the extent to which the relationship between IT value and company
performance is generated in a structural model by analyzing several variables that form the
relationship between IT value and company performance based on Resource-Based View theory.
The analysis was carried out by looking at each exogenous construct's correlation value against the
endogenous construct. This research is an analysis of a model that states that IT-Resources have a
significant positive effect on IT-Capability. IT-Capability has a positive and significant effect on
IT-Competence. IT-Competence has a positive and significant effect on Competitive Advantage in
the operational IT division of PT. Infomedia Nusantara Jakarta.
Keywords: IT value, Structural Equation Model, Partial Least Square, Resource- Based View.

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