Development Of Roll Application As Web-Based Menu Partners And Profile Using Iterative And Incremental Models

Abstract

Abstrak Berawal dari wawancara penulis dengan tujuh orang yang berprofesi sebagai fotografer dan videografer di Kota Bandung, dimana mereka memiliki permasalahan yang sama yaitu memasarkan jasa dan karya mereka. Mereka yang bekerja secara mandiri atau freelance merasa kesulitan untuk memasarkan pekerjaan dan jasanya karena hanya mengandalkan media sosial seperti Instagram, Line, dan Twitter. Pemasaran mereka melalui media sosial belum efektif karena layanan dan pekerjaan mereka hanya diketahui oleh pengikut mereka di media sosial mereka. Namun fotografer dan videografer yang bekerja di studio foto harus bersaing dengan sesama fotografer dan videografer agar jasa dan karyanya dapat ditampilkan di studio foto atau dipasarkan melalui media sosial dan website studio foto. Sebelumnya, ada startup di Bandung yang mencoba memasarkan jasa fotografi dan videografi. Namun hal tersebut tidak menyelesaikan masalah pemasaran yang dialami oleh fotografer dan videografer di Bandung karena pemasaran di startup selalu fokus pada kolaborasi studio foto, yang hanya memasarkan karya-karya unggulan studio foto. Dari data-data yang diperoleh, penulis dan tim dalam penelitian ini akan membuat sebuah aplikasi berbasis web yang diberi nama “Roll”, penulis dan tim berharap dapat menyelesaikan masalah pemasaran jasa dan pekerjaan fotografer di kota Bandung. Kata Kunci : Black Box, User Acceptance Testing, Iterative, Incremental. Abstract Starting from the author's interviews with seven people who work as photographers and videographers in Bandung City, where they have the same problem, namely marketing their services and works. Those who work independently or freelance find it challenging to market their work and services because they only rely on social media such as Instagram, Line, and Twitter. Their marketing through social media has not been effective because their services and work are known only to their followers on their social media. However, photographers and videographers who work in photo studios must compete with fellow photographers and videographers so that their services and work can be displayed in the photo studio or marketed through social media and the photo studio's website. Previously, there was a startup in Bandung that tried to market photography and videography services. However, this has not solved the marketing problems experienced by photographers and videographers in Bandung because marketing at startup is always focused on photo studio collaboration, which only markets the photo studio's flagship work. From the data obtained, the authors and the team in this study will create a web-based application called "Roll", the authors and the team hope to solve the problem of marketing services and the work of photographers in the city of Bandung. Keyword: Black Box, User Acceptance Testing, Iterative, Incremental.