Analisis Kelayakan Usaha Pembukaan Cabang Kedua Clean&care Di Bandung Ditinjau Dari Aspek Pasar, Aspek Teknis Dan Aspek Finansial

Salma Nurrafianti, Endang Chumaidiyah, Sinta Aryani

Abstract

Abstrak Clean&Care merupakan UKM yang bergerak dibidang jasa perawatan sepatu. Saat ini Clean&Care berlokasi di Jl. Adhiyaksa IV Kabupaten Bandung, Provinsi Jawa Barat. Saat ini untuk keperluan peningkatan profit, Clean&Care berencana untuk melakukan penambahan cabang kedua di Bandung. Yang mana alternatif lokasi yang dipilih berlokasi di Jl. Dr Setiabudhi No.181, Setiabudi, Bandung. Jasa perawatan sepatu yang ditawarkan oleh Clean&Care antara lain adalah paket reguler cleaning, premium cleaning, unyellowing, leather, repaint suede/canvas dan repaint leather. Dalam penelitian ini aspek kelayakan yang akan diteliti meliputi aspek pasar, aspek teknis dan aspek finansial. Pada aspek pasar akan dihitung pasar potensial, pasar tersedia dan pasar sasaran. Pada aspek teknis akan ditentukan tenaga kerja yang dibutuhkan, peralatan yang akan digunakan dalam menunjang kegiatan di Clea&Care, pemilihan lokasi dan tata letak bangunan. Pada aspek finansial akan dihitung biaya – biaya yang menghasilkan NPV, PBP, dan IRR. Berdasarkan NPV, usaha ini dikatakan layak karena nilai NPV yang didapatkan yaitu Rp 31.374.932 > 0. Kemudian berdasarkan PBP, didapatkan hasil bahwa investasi akan kembali selama 4,3 tahun. Dan berdasarkan IRR, usaha ini dikatakan layak karena nilai IRR yang didapatkan adalah 26,61% > MARR (9,95%). Selain itu, tingkatan sensitif terhadap pendapatan adalah jumlah demand, harga jual, biaya tenaga kerja langsung, harga sewa, serta biaya material langsung. Dari kegita kriteria kelayakan usaha tersebut maka dapat dinyatakan bahwa pembukaan cabang kedua Clean&Care di Bandung dinyatakan layak untuk dijalankan. Kata Kunci: Analisis Kelayakan, NPV, PBP, IRR, Clean&Care Abstract Clean & Care is an SME engaged in shoe care services. Currently Clean & Care is located on Jl. Adhiyaksa IV Regency of Bandung, West Java Province. Currently for the purpose of increasing profits, Clean & Care plans to establish second branch in Bandung. Which alternative chosen location is located on Jl. Dr Setiabudhi No.181, Setiabudi, Bandung. Shoe care services offered by Clean & Care include regular cleaning, premium cleaning, unyellowing, leather, repaint suede / canvas and repaint leather. In this study the feasibility aspects that will be studied include market aspects, technical aspects and financial aspects. In market aspects potential markets, available markets and target markets will be calculated. On the technical aspects, the required labor will be determined, the equipment that will be used to support Clea & Care activities, the selection of the location and layout of the building. In the financial aspect costs will be calculated which result in NPV, PBP, and IRR. Based on NPV, this business is feasible because the value of NPV value obtained is Rp. 31,374,932 > 0. Then based on PBP, it is found that the investment will return for 4,3 years. And based on the IRR, this business feasible because the value of IRR obtained is 26,61% > MARR (9.95%). In addition, sensitive levels of income are the number of demand, selling prices, direct labor costs, rental prices, and direct material costs. From thode three business feasibility criteria, it can be stated that the establishment of the second branch of Clean & Care in Bandung is worthy. Keywords: Feasibility Analysis, NPV, PBP, IRR, Clean&Care

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