Design of Improvement of the Existing UI/UX in the "Banyuwangi Tourism App" Application to Improve the Quality of Tourism Application in Banyuwangi Regency Using the Design Thinking Method
Abstract
Banyuwangi Regency has many promising tourist destinations, including Ijen Crater as a natural tourism object, Cacalan Beach as a marine tourism object, and Gandrung Terracotta as a cultural tourism object which is an attraction for tourists to come to Banyuwangi Regency. "Banyuwangi Tourism App" is an application launched by Banyuwangi Regency as a medium of information about tourism in Banyuwangi Regency. This application provides information on tourist destinations in Banyuwangi Regency, Banyuwangi Festival information, information about traditional markets, and ordering food at traditional markets. However, users still experience problems using the application, based on the data obtained, users experience problems regarding ticketing, completeness of information, systems, and UX. System design in this final project will use the design thinking method to design prototypes according to what the user needs. This method consists of 5 stages, namely, Empathize, Define, Ideate, Prototype, Test. The results of this study are a prototype for improving the UI/UX using the design thinking method to provide a more effective and efficient application design for improving the quality of tourism application in the Banyuwangi district.
Keyword — Application, Application Improvement Design, Banyuwangi, <Banyuwangi Tourism App=, Design Thinking, System Improvement Design
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