This study aims to provide an overview of the consumption patterns, picture viral on social media with the public mental health. Consumption patterns picture viral, or known by 'meme', one side shows the satirical images of life of society. But with the increasing number of these memes, also a mirror of how the mental health picture of today's society. This study using semiotic with qualitative methods, that is 5 Barthes code. The results is, the viral picture showed more negative connotation, can be a model of negative communication learning for public mental health. With the spread of viral negative pictures, especially an image of featuring leaders with bad behavior, will be emulated by future generations. It became a mirror of 'sick' public mental health in a democratic climate. Keywords: Semiotic, Picture Viral, Social Media
