Strategy Of Entertainment Shows Program On Indonesian Public Television: Case Study Of "Kamera Ria" Entertainment Shows Program On Lpp Tvri December 2015 - April 2016

Abstract

Entertaintment programs on television lately become a fascination for audience and getting the highest rating. TVRI is a public television in Indonesia which also broadcast entertainment programs. Unfortunately, the program rating can't achieve the highest rate when it's compared to private television stations. This research was done in order to discover entertainment program design strategy in TVRI. Program design strategy based on Peter K Pringle are consisting program planning, production and program purchasing, program execution, monitoring and program evaluation. In this study, the researcher focused on one of favorite program in TVRI, it’s called Kamera Ria. The type of this research is case study with qualitative method. It used depth interview, observation, and a number of data which obtained in a comprehensive manner for data collecting technique. The final results of this research stated that TVRI entertainment programs haven’t been effective in reaching the target audience. Therefore, rating research is the most important basic for making a program decision. A lot of things should be evaluated by TVRI in order to make better and interesting program packaging. Keywords: Program Strategy, Entertainment Show, Public Television, TVRI