Pr Politik Sebagai Strategi Komunikasi Politik Jokowi

Abstract

Political  communication  performance  of  a  government  is  largely  determined  by  the application  of  its  communication  strategy.  Political  PR,  is  one  of  the  strategies  of political  communication  that  uses  the  basic  concept  of  public  relations,  namely establishing two-way communication and optimize the listening skills. Political PR as political  communication  strategies  are  appropriate  to  be  used  by  democratic countries such as Indonesia, because the goal of democracy in line with PR purposes, namely  to  build  a  responsive  relationships  with  all  constituents  based  on  mutual understanding and communication in both directions. Jokowi optimization of political communication can be performed using the Political PR strategy. 

Keywords:  Political  Communication,  Political  PR,  Two-Way  Communication, Democracy, Presidential PR.