Narcissism In Advertising

Abstract

This article relate to television advertising that has mediated regulation regulations ad concept
and delivery ads stringent, namely advertising tobacco products. But Product Djarum 76 may be
making a fresh and unique concept, with the appeal of humor parody genie that can granted
human demand. With descriptive qualitative method Djarum 76 ad reflects the current social
reality, where people are very popular to narcissistic in social media, especially Instagram. Jin
accent java language supported traditional clothes extremely reflecting Indonesia, grant requests
exist wanted man famous for his photograph of hope are everywhere. Jin put the photo of the
man face in the health warning of the smoking. Regulations for cigarette manufacturers to insert
text and picture messages about the dangers of smoking every advertising and packaging.

Key word: Narsisme, Eksis, Representations, Advertising, Djarum76 Cigarette