Netnography Studies on YouTube Indonesian and International community in panama papers cases
Authors
Mariko Rizkiansyah
Economy and Marketing Communication faculty, Bina Nusantara University
Dani Setiadarma
Economy and Marketing Communication faculty, Bina Nusantara University
Abstract
People in the modern age are accustomed with the internet. Media social begin evolve directly proportional with the development of the internet. User is easy to comment in every moment from social media. This research aims to compare the comment between Indonesia and international in Youtube community for the panama paper cases. The research used qualitative approach with Netnography method. There are two source for this research which is from indonesia video Youtube with title “inilah nama – nama pejabat RI dalam panama papers†and international video Youtube with title “The Panama Papers: Victims of Offshoreâ€. From those source, the research select comment from user and compare between both of them. The result of the research is indonesia user connecting panama papes cases with Jakarta governor election while international user connecting panama papers with the Syria war and corruption nation which is UK and USA. I. Background People in the modern era
