International Conference on Transformation in Communication (ICOTIC)
type: channel
language: id
publication name: International Conference on Transformation in Communication (ICOTIC)
items: Adjunct Lecturer as a Form of Community Service in Building Brand Personality Lecturer
items: A Virtual Ethnography Study on Relational Closeness Among Pencak silat Practitioners on Facebook
items: Gojek In Conflict : Cultural Perspective
items: The Application of Marketing Communication as decision making process in choosing Private University
items: Marxism Representation In Manga (John Fiske Semiotics Analysis About Marxism In Shingeki No Kyojin Manga)
items: Word Of Mouth Strategy To Promote Indonesian Culture Through Game Inheritage : Boundary Of Existance
items: Communication Factors Influencing Academicians Innovative Working Behavior And Its Impact On Their Career Advancement
items: The Use Of Video News Release For Corporate Communications In Hospital X Bandung
items: Film : Globalization And Cultural Imperialism
items: Pr Politik Sebagai Strategi Komunikasi Politik Jokowi
items: Television Reportage In Forming Political Party's Image Prior To 2014 General Election
items: Adolescent Behavior In Using New Media: Mapping Adolescent’s New Media Habit In Riau Province
items: Content Analysis Of Online News: Clash Of Indonesian Army Against Mobile Brigade In November 2014
items: The Influence of Instant Messaging Line Usage to Effectiveness of Interpersonal Communication
items: The Effect Of Television Program "Ini Talk Show NET TV" To The Behavior Changing Of Teengers In Bandung City (Student Survey At BPI 1 Bandung Senior High School)
items: Promotional Media Influence For The Consumer Decision Has Comes As A Participant In The Event Bali Emerging Writers Festival 2013
items: Patuha Resort's Brand Touchpoints As “The Best Mice Resort In Ciwideyâ€ By Analytical Hierarchy Proccess (AHP) Method
items: Perception Of Illness And Communication Medical Residents Affected Resettlement Programme Jati Gede
items: Commincation Barriers In Foreign Students Teaching
items: Communication And Perceived Leadership
items: Instagram As Existence Of Phornography Exhibition (An Ethography Of Communicaiton Study On Gay Men Who Work As Nude Model And Massage Therapy)
items: Analysis Of Postcolonial Feminism Theory: Note Of A Woman's Stuggle In Novel “Panggil Aku Kartini Sajaâ€
items: Understandi Indonesian Youth Communication Behaviors In The New Digital Era
items: Product Attributes of Tourism and eWOM on The Visit Decision
items: The Use Of Communication Strategy To Increase Employee Motivation In Creating Innovation
items: Participatory Culture and Solidarity: A case of Sexual Violence against Minor
items: Woman as Muted Group (Case Study Of Woman In Sasak Ethnic Group)
items: The Framing of Women Figure in Indonesian Political Stage
items: Business Strategy To Strengthen The Market Position For Pt. Danapati Abinaya Investama (jaktv)
items: The Changing of Street Vendor's Culture in English Kampong

Adjunct Lecturer as a Form of Community Service in Building Brand Personality Lecturer
type: item
description: The digital era has begun with marked rapid development of information technology. So when the increasingly widespread digital world appears the term "everybody is a news maker". In this case a person is able to cover his own activities through social media. It is also influential in the process of personal branding in the world of education. Where the role of lecturers are published by many media is now an opportunity to perform personal branding. The concept of college tridharma which includes education, teaching and community service is a mandatory activity for a lecturer. In the world of education itself is known as flying lecturers or extraordinary lecturers who have hours of teaching in various universities. Tridharma high spending alone is a big task in developing the science either academically or practically with different teaching methods that are nicely packaged by personal personality. The purpose of this study is to find out and explore more deeply about the profession of lecturers, especially lecturers fly through digital media in performing daily activities as an effort to increase the existence of himself and the function of community service.
subject: Articles
  topic: section
creator: Indra Novianto Adibayu Pamungkas
creator: Dini Salmiyah Fithrah Ali
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2018-05-14
publication date: 2018-05-14

A Virtual Ethnography Study on Relational Closeness Among Pencak silat Practitioners on Facebook
type: item
description: The Internet has opened possibilities for new research from various disciplines and approaches. This research was aimed to explore a phenomenon such as a virtual closeness performed in social network sites. The research was planned to find out how communication on Facebook constructs emotional affinity and intimacy, and develop virtual relational closeness among pencak silat practitioners. There were five pencak silat on-line communities being selected for this study such as Miami Pencak silat, PAS, Garis Paksi and PPSI. This research was developed in qualitative research methodology with virtual ethnography approach and the data were obtained through observations and on line in-depth interviews. The observations were virtually conducted in Miami Pencak Silat, PAS, Garis Paksi and PPSI, then ten practitioners belonging to those communities were interviewed. The data analysis revealed the following things: 1) similarity of hobby, passion and profession built an emotional connection and intimacy among those practitioners 2) the relationship and communication also developed but the degree was apparently different. Virtual ethnography, virtual communities, virtual relational closeness, online social penetration, pencak silat online communities.
subject: Articles
  topic: section
creator: Adlina Nufikha
creator: Dindin Dimyati
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2016-01-01
publication date: 2016-01-01

Gojek In Conflict : Cultural Perspective
type: item
description: Since its launching on January 2015, GoJek drivers have somehow survived and multiplied despite many obstacles and protests from traditional ojek drivers (just to name a few). They have also shown that the existence of new technology cannot be stopped, or even slowed down, regardless of complaints and objections directed toward them. As most of the people are now carrying smartphones or other gadgets that connect them to the web, it was only a matter of time before GoJek or other new enterprises ―invade‖ and even ―replace‖ the traditional practice of doing business. This paper looks upon GoJek in Bandung through cultural perspective since it differs significantly from the one in Jakarta. Whereas GoJek drivers in Bandung do not show any GoJek‘s symbol or identity, the ones in Jakarta are still brave enough to wear their GoJek‘s helmet and jacket. Whereas GoJek drivers in Bandung are banned to do their business in certain areas and tried to be invisible, the ones in Jakarta are more flexible and notable. Hence, thru in-depth interview and field work, the results indicate that ojek drivers in Bandung are very protective toward their territories, they are also comfortable with how they usually do their business, and are still unwilling to use mobile applications. The results also show that GoJek drivers in Bandung do not feel as secure as the ones in Jakarta, they sometimes have to strip their attributes for safety reasons, and do not ―park‖ in open areas or public spaces. The reason for such differences, is because Bandung is not as hegemonic as Jakarta, and it still holds strongly to its root (or Sundanese culture) which brings difficulty for ‗new ideas‘ or ‗new venture‘ to be accepted by its people. Keywords: GoJek, new technology, sundanese culture, and hegemony.
subject: Articles
  topic: section
creator: Diah Agung Esfandari
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

The Application of Marketing Communication as decision making process in choosing Private University
type: item
description: Formal education is one of the important phases for everybody in preparing their future. Formal education in college level is divided into Government University and Private University. In this new era, it is not only the education changes but also the technology as part of new media. This study is motivated by social media network has become one of the main promotional media which is utilized by a company product or service, especially when they want to share new product or program for their customer. Private university uses new media through Internet, especially as medium to communicate with the customer in this term is followers. This study used the cognitive dissonance theory through marketing communication concept. The data analysis method used in this research is the qualitative descriptive approach by focusing on E – Marketing. The result of this research showed that students and parents gain interesting information from social media. Keywords: education, formal, cognitive dissonance theory, marketing communication, private university
subject: Articles
  topic: section
creator: Dini Salmiyah Fitrah Ali
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Marxism Representation In Manga (John Fiske Semiotics Analysis About Marxism In Shingeki No Kyojin Manga)
type: item
description: This research is the study of Marxism Representation In Manga (John Fiske Semiotics Analysis About Marxism in Shingeki No Kyojin Manga). This study used a qualitative method with semiotic analysis of John Fiske. The purpose of this study was to dismantle Marxism that contained in Shingeki No Kyojin manga. This manga tells about struggle of humanity to deal with titan and also government that tortured people by the capitalist system. By the level of reality, Marxism in Shingeki No Kyojin manga represented by five types of code. The fifth code are clothing , behavior, speech, body gestures and expression. By the level of representation, Marxism in Shingeki No Kyojin manga represented by the image size, point of view, lighting and dialogue. Image size that are commonly used in this manga are Close Up, Medium Shot and Long Shot using Eye Level point of view. Dialog analysis is used to prove the character of Marxism through words. By the level of ideology, Marxism in Shingeki No Kyojin manga by class system, capitalism and Marxism-Communism. In the end, the result of Communism doesn't end well. Communism that has un-transparent system could create a certain ambition on the new king. Keywords: Marxism, comics, manga, Shingeki No Kyojin, semiotics, John Fiske
subject: Articles
  topic: section
creator: Syarif Maulana
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Word Of Mouth Strategy To Promote Indonesian Culture Through Game Inheritage : Boundary Of Existance
type: item
description: Word of mouth communication activities in a company can be used as an alternative to the promotion mix resulting in more effective communication and selling. Tinker Games is one of the companies who rely on word of mouth strategy through game INheritage : Boundary of Existence to promote Indonesian culture. INheritage itself basically designed by Tinker Games as the first work of a major project which will consist of a lot of creative works in various media. This study uses descriptive qualitative approach, supported by constructivism. This study is intended to explain the strategy of word of mouth carried by Tinker Games to promote Indonesian culture through a game. The data obtained in this study is derived from interviews, literature, audio and visual documentation and observation. Informants in this study is divided into two, such as the key informants consisting of one person and the informant support consisted of two people. The Discussion of this research focused on the problem that has been identified through the analysis of three indicators, such as phases five basic elements of word of mouth, word of mouth nature and the difference in function of word of mouth. These results showed that related to five elements of WOMÂ game players and employees of Tinker Games are as talkers, culture as the topics, social media as tools, respond to any discussion forums about INheritage: BoE as Taking Part element, and the use of google analytics as a tracking method. Tinker Games dividing the nature into positive and negative WOM as well as the different functions into expert to expert, expert-to-peer, and peer to peer. Keywords: Strategy, Word of Mouth, Culture, Games, Tinker Games
subject: Articles
  topic: section
creator: Diah Agung Esfandari
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Communication Factors Influencing Academicians Innovative Working Behavior And Its Impact On Their Career Advancement
type: item
description: Innovation has been identified as a crucial drive that determines the survival, growth and sustainability of many modern organizations. In today’s competitive environment, innovation can be critical in driving both individual and organizational successes. More importantly, individuals within the organizations are the key player in the implementation of innovativeness at work. Hence, this study investigates the antecedents of innovative working behavior and its impact on career advancement. Specifically, this study will take a close look on how communication efficacy, communication climate, mentoring, and networking influence academicians’Â innovative working behavior. These communication factors are believed to provide opportunities for the innovation and implementation of novel ideas that will aid employees in achieving their career goals, and thus become a platform for their career advancement in the organizations. The study adopted a quantitative survey research design. Self-administered questionnaires were distributed to 132 lecturers from three major Islamic universities in Malaysia. The findings indicate that there are significant relationships found between all four communication factors with innovative working behavior. Specifically, this study found that innovativeness is strongly correlated with communication efficacy, communication climate, networking, and moderately correlated with mentoring. This study also found that innovativeness is strongly correlated with career advancement. Furthermore, regression analysis found that networking is the most influential factor to predict innovative working behavior, followed by efficacy and mentoring. Â Keywords: Individual Innovativeness, Communication Efficacy, Communication Climate, Mentoring, Networking, and Career Advancement.Â
subject: Articles
  topic: section
creator: Ayub Ilfandy Imran
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

The Use Of Video News Release For Corporate Communications In Hospital X Bandung
type: item
description: Mass media communication has changed constantly and followed by dramatically increased the number of internet users. , PRÂ started to realized that the communication form becomes horizontal since people use gadget and live as account in the cyber era. The message should be real time, fast and must be understood while sending to theri stakehlders. Video News Release is a ready-made, pre-packaged story—produced in broadcast news style. that is distributed by habitualy by a PR firm to news stations across the country. It is used qualitative research that seeks to analyze the culture and behavior of humans and their groups from the point of view of those being studied. The result show that It can’t be denied that the public is mostly misled by individuals who present themselves to be independent, unbiased experts or reporters but are actually shills promoting a prepackaged hospital agenda. Key : VNR, Public Relations , Hospital Â Â
subject: Articles
  topic: section
creator: Indra Novianto Adibayu Pamungkas
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Film : Globalization And Cultural Imperialism
type: item
description: Globalization is one of the main words of the 21-st century. We feel its presence in almost every field of our life: in economic life, politics, culture and media. It is believed that globalization of the media tends to undermine national cultures. Media might play necessary and active role concerning the meaning of culture, but is improbably to be called a "sufficient condition" for cultural resistance or submission. At what degree globalization of media can undermine national culture depends on a particular national culture. This article focuses on the problem of globalization of culture and the role of film in modern world, especially in Indonnesia. This paper will discuss the different definitions of the terms ‘media’, ‘culture’, ‘globalization’, and ‘cultural imperialism’. The article presents current arguments about the relationship between globalization, film and national cultures. The aim of the article is to study the role of media (film) in globalization process, the degree of their influence on national cultures and to determine tasks facing scholars. Cultural Imperialism Theory, used in this article, states that Western nations dominate the media around the world which in return has a powerful effect on Third World Cultures by imposingn them Western views and therefore destroying their native cultures.Western Civilization produces the majority of the film, because they have the money to do so. The rest of the world purchases those productions because it is cheaper for them to do so rather than produce their own. Therefore, Third World countries are watching media filled with the Western world's way of living, believing, and thinking. The third world cultures then start to want and do the same things in their countries and destroy their own culture. Key words: film, globalization,culture, cultural imperialism.
subject: Articles
  topic: section
creator: Muhammad Sufyan Abdurrahman
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Pr Politik Sebagai Strategi Komunikasi Politik Jokowi
type: item
description: Political communication performance of a government is largely determined by the application of its communication strategy. Political PR, is one of the strategies of political communication that uses the basic concept of public relations, namely establishing two-way communication and optimize the listening skills. Political PR as political communication strategies are appropriate to be used by democratic countries such as Indonesia, because the goal of democracy in line with PR purposes, namely to build a responsive relationships with all constituents based on mutual understanding and communication in both directions. Jokowi optimization of political communication can be performed using the Political PR strategy. Keywords: Political Communication, Political PR, Two-Way Communication, Democracy, Presidential PR.Â
subject: Articles
  topic: section
creator: Evie Ariadne Shinta Dewi
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Television Reportage In Forming Political Party's Image Prior To 2014 General Election
type: item
description: Media has big influence in politics such as influencing public opinion and public attitude. Hence, media becomes very strategic and important for political parties. As the most consumed media in Indonesia, television gives most influence to the society including forming public opinion towards political party. In this research, we use setting agenda theory and frame analysis. While the research conducted through qualitative method by using primary data (observation and interview) and secondary data (media and documents). Research shows that political parties aware of the role of television as the most effective media in delivering political messages, including giving image for political parties. Political parties usually takes cooperation and creativity method as well as measuring and even forcing news setting agenda of such television channels. However, one of the issue that may rise problems in democracy in Indonesia is that national televion channels are controlled and owned by elite political parties. In short, television is considered as the most effective mass media to deliver message, including political messages by the political parties. Nevertheless, the ownership of television stations by the leader of political parties in upcoming election becomes particular problems in 2014 democratic party. Keywords : Media Television, Political Party, and ImagingÂ
subject: Articles
  topic: section
creator: Nur Atnan Rahman
creator: Edi Irawan
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Adolescent Behavior In Using New Media: Mapping Adolescent’s New Media Habit In Riau Province
type: item
description: The study aimed to determine how adolescents access new media, to determine new media using, and to know new media practices committed in daily lives of adolescents in Riau. The study used three approaches as a theoretical basis, ie., First, the McLuhan approach‟s "the medium is the messageâ€. Second, technological determinism which illustrates that technology has thrust the social factor. And third, media drives cultures. By using quantitative descriptive method to provide an overview of the media access variable, use of new media, and new media practices committed by adolescents in Riau Province, with random sampling Yamane formula. The study found that 1) Youth in Riau Province have the level of closeness with the mass media and social media and adolescents always provide sufficient cost and time to access social media for a variety of interests. 2) Adolescents can access the media freely, using the available facilities, through mobile phones, laptops, personal computers, etc., are available in homes, cafes, schools, and public places in the other. 3) Social media content more accessible by adolescents for entertainment and social interests, not to serve for more meaningful purposes. 4) Adolescents provide very much time to access the internet, and always over estimate the time for the benefit of social media, and adolescents always used to access social networks in free time. Key word: adolescents, new media, social media, technological determinismÂ
subject: Articles
  topic: section
creator: Nurdin Halim
creator: Muhammad Badri
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Content Analysis Of Online News: Clash Of Indonesian Army Against Mobile Brigade In November 2014
type: item
description: Â Detikcom is one of the leading online mass media in Indonesia with Detiknews as one of its AFP news portal. As the name implies, Â news and information found on this portal are collected from various sources. In reporting the news, Detiknews adopts the principle of continuous reporting that is delivering the news in an ongoing event including in broadcsating the clash of Indonesia Army against the Mobile Brigade in November 2014. It is interesting to study how Detiknews packs this very sensitive matter.This study was conducted to investgate the elements and composition of the news Â using descriptive quantitative method of content analysis to 50 news samples titled“Duh! El Clasico TNI AD vs Brimobâ€ period of 19-30 of November 2014 .The data was analyzed using the Guidance of Reporting on Cyber Media that is devided into two of operational variables : verification and balanced of news; and erratum, correction and right to answer. Guidance of Reporting on Cyber Media (PPMS) was applied by Board of Press as a code of ethic for cyber media and all matters that are involved in reporting online news. The result of this research shows that 72% of the news obeys the Guidance of Reporting on Cyber verification reulation and 94%Â of the news is last updated with no misprinting or correction regarding the issue. Â Keywords: Content Analysis, Online Journalism, PPMS, Code of Ethic, DetikNews Â
subject: Articles
  topic: section
creator: Cherry Lenggogeni
creator: Iis Kurnia Nurhayati
creator: Ira Dwi Mayangsari
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

The Influence of Instant Messaging Line Usage to Effectiveness of Interpersonal Communication
type: item
description: The existance of smartphone which being a life style nowadays, leads the appear of instant messaging application. One of instant messaging which makes many interest of smartphone users is Line. By the users reach to 400 million in the world makes instant messaging Line takes the popularity in digital native circle which on of them are university student. This research discusses the influence of instant messaging Line usage to the effectiveness of interpersonal communication among the students of Faculty Communication and Business Sciences batch 2011 and 2014. The problem formulation in this research is how the influence use of instant messaging Line to effectiveness of interpersonal communication among students of Communication Sciences Telkom University batch 2011 and 2014. Goals of this study was to determine the influence use of instant messaging Line to the effectiveness of communication among students of Communication Sciences Telkom University batch 2011 and 2014. The methods used is quantitative research with correlation method with survey data collection techniques. Study population is a student of Communication Sciences batch 2011 and 2014 Faculty of Communication and Business, Telkom University which amounts 100 people. The sampling technique used is probability sampling stratified sampling with approach which each batch consists of 35 respondents batch 2011, and 65 respondents batch 2014. Descriptive analysis is used for data analysis technique, Pearson product moment correlation analysis, determination coefficient analysis, simple regression analysis, hypothesis test (t-test), and nor test. The results showed t count amounted to 12.165> 1.985 on table t, then Ho is rejected. That is, there is influence the use of instant messaging Line to effectiveness of interpersonal communication among the students. Contributions influence the use of instant mes…
subject: Articles
  topic: section
creator: Berlian Primadani Satria Putri
creator: Bimbing Roby Irianto
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

The Effect Of Television Program "Ini Talk Show NET TV" To The Behavior Changing Of Teengers In Bandung City (Student Survey At BPI 1 Bandung Senior High School)
type: item
description: This study entitled “The Effect of Television Program “Ini Talk Show NETÂ TVâ€Â to the Behavior Changing of Teenagers in Bandung City with sub-head Survey on Students at BPIÂ 1 Senior High Schoolâ€. Â This study uses survey method with simple linear regression analysis techniques. This study was conducted to teenage students at SMAÂ BPIÂ 1 Bandung in which the number of population is 320 students with a total sample of 75 students based on simple random sampling. The purpose of this study was to determine the effect is there watching the program “Ini Talk Show NETÂ TVâ€Â to change the attitude of young people in the city of Bandung. The hypothesis of this study is stated that there were positive and significant influence between watching the program “Ini Talk Show NET TVâ€ on adolescent attitude changes Bandung. Based on the results of this research is that there is a significant influence in watching the program “Ini Talk Show NETÂ TVâ€Â to changes in teen attitudes of Bandung, this is evidenced by simple linear regression equation is Y = 1:30 + 0.492X, t-test (10.39) is greater than t-table (1.99). Keywords: effect, behavior changing, television program Â
subject: Articles
  topic: section
creator: Daniel Bagus Saputra
creator: Rah Utami Nugrahani
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Promotional Media Influence For The Consumer Decision Has Comes As A Participant In The Event Bali Emerging Writers Festival 2013
type: item
description: Bali as one tourist destination , today continues to make improvement in various sector , including art and culture sector. One of the foundation that care about art and culture is The Yayasan Mudra Swari Saraswati as organizers “Event Bali Emerging Writers Festival “, to attract for domestic and foreign tourists. To disseminate information about “Event Bali Emerging Writers Festivalâ€Â , that Â used media campaign Â flyer, brochure, billboard, facebook , twitter dan website . The next study aims to determine whether the media campaign that used in information activities “The Event Bali Emerging Writers Festivalâ€, that influence of the consumer’s decision comes it. This research using the method of causality and quantitative data analysis techniques and questionnaires as much as 223 participant of The Event Bali Emerging Writers Festival 2013. The results as partial and significant has influence on consumer decisions it and facebook is the most dominat factor to influencing consumer decisions for equal to 5.070 Â Â KeyWords : Marketing Communication, Promotion, Promotional media, Â Â Â Â Â Â Â Consumer Behavior, Consumer Decision , Social Media Introduction Â
subject: Articles
  topic: section
creator: Dewi Soedarsono
creator: Ni Made Dwi Shanti Asih
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Patuha Resort's Brand Touchpoints As “The Best Mice Resort In Ciwideyâ€ By Analytical Hierarchy Proccess (AHP) Method
type: item
description: To be “the best MICEÂ Resort in Ciwideyâ€, Patuha Resort must develop their brand touchpoints. The brand touchpoints consist of tangible and intangible aspect. The brand touchpoints are the point contact of brand and customer perceptions. It is an important way to maximize the brand touchpoints that appropriate to their position. The Positioning of PPAWÂ was “Natural Panoramic Resortâ€ (before 2006) changed into Patuha Resort (after 2006) as “the best MICE Resort in Ciwideyâ€. After repositioning in 2006, Patuha Resort brandtouchpoints was not many changing. It consequently to customer perceptions that not sinronize to Patuha Resort’s positioning. Nowdays, Patuha Resort still perceived as resort with minimize facilitieas in strategic area. Until 2011, Patuha Resort still not success managed theirs positioning as “the Best MICEÂ Resort in Ciwideyâ€. To solve that problem, KBMÂ AEJÂ as the management of Patuha Resort, asks the researcher to create design concepts in Patuha Resort with accordance to MICE concept. This new concept brand development used to be the real Patuha Resort as “The Best MUCE Resort in Ciwideyâ€. To choose the most important brand touchpoints, the researcher used the Analitycal Hierarchy Process (AHP). Analytical Hierarchy process (AHP) is considered as one of decision making models that can be applied to make prioritization amongst options. In this research AHP used twice. First to choose the brand touchpoints selected and second to choose the most important brand touchpoints. To get the priority decision, the AHP method needs an option and criteria then get the most weight by the result of brand expert interview. To get an objective appraisal, it would require assessment of the MICE and Brand Expert. The most important brand touchpoints of Patuha Resort is Function Room. The researcher coorporated with Triperta Engineering Con…
subject: Articles
  topic: section
creator: Itca Istia Wahyuni
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Perception Of Illness And Communication Medical Residents Affected Resettlement Programme Jati Gede
type: item
description: The programs implemented by the government, such as the impact of two different currencies money sides. One side of the government program to bring the benefits to the general public, but on the other hand the program also remains a problem for the population affected by the program. One example that can be felt from the government program is the construction of reservoirs Jatigede programme that aims to address the drought and also the danger of flooding in the northern coast of West Java. This article does not talk globally but rather look to the health communication for residents affected by the construction of reservoirs Jatigede. Â The research question of this study is how the perception of pain and health communication Jatigede residents affected by the construction of reservoirs. This research was conducted using qualitative methods to conduct in-depth interviews. The results showed that the perception of pain to society is when people cannot do farming activities as usual and cannot do routine as usual. This leads to a perception of ill health communication given by the actual residents as a form of disapproval to the impact of the construction of reservoirs Jatigede. Keywords: perception, communication, health, program, development and impactÂ
subject: Articles
  topic: section
creator: Junardi Harahap
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Commincation Barriers In Foreign Students Teaching
type: item
description: Communication is a process in which human cannot be separated from the journey of human life, and no one in this world who do not communicate. Communication is not hampered even though the distances have separated ethnic differences and also very different languages, people still do communications. Learning is a process of communication, what would happen if the teaching applies to people having different languages and nations. The research question in this article is how the communication barriers in foreign students teaching. The method of this research used method qualitative, through observation and experience during the teaching to foreign students. The research results generated during explained in the class, that the communication barriers to foreign students caused to cultural issue, intonation, manner of speaking and understanding different. The languages have differences because it is nation. Keywords: Communication, foreign students, teaching and culture
subject: Articles
  topic: section
creator: Rita Destiwati
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Communication And Perceived Leadership
type: item
description: Organizational change, as in merger, is a situation where uncertainty is high. Employees worried about many things changes will affect them, especially regarding job security. In an educational institution that went through merger recently, 95 employees mention that communication (29,55%) is one of the problems that hinders the organization from effective functioning. This includes lack of: trust, coordination, open communication, role and job descriptions as well as policies clarity. Communication is an important factor in effective leadership especially during organizational change. One of the qualities of an effective leader is the ability of establishing good communication with the environment, including the employees or people within the organization. Leader’s success depends on the success of their subordinates in executing the job, thus the leaders need to establish effective communication with their subordinates. Transformational leadership is identified as the effective type of leadership in context of change. Survey showed that 78 structural position employees, perceived their immediate supervisor in the transformational leadership dimensions as follows: challenging the process (mean 19.69), inspiring shared vision (mean 20.96), enabling others to acts (mean 21.73), modeling the way (mean 20.3), encouraging the heart (mean 20.30). The survey told us that leaders, represented by immediate supervisor, need to communicate their leadership behavior more effectively to their subordinates. Factors perceived as hindrance and less effective perceived leadership behavior might be related to how daily communication is conducted in this organization: necessary information regarding any changes only disseminate after the emergence of triggering event (s), using policies or principles that need to be adhere by all the members of organizations when confronted with rumors/c…
subject: Articles
  topic: section
creator: Fida Nirmala Nugraha
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Instagram As Existence Of Phornography Exhibition (An Ethography Of Communicaiton Study On Gay Men Who Work As Nude Model And Massage Therapy)
type: item
description: The purpose of this study was to explore how instagram accounts used by gay men who works as nude model and massage therapist to distribute pornography and their existence on instagram. Computer mediated communication, symbolic interactionism, impression management strategy, the hierarchy of needs by Abraham Maslow, and pornography theories are served as a theoritical framework. This study is conducted by an enthnoraphic of communication research method and semiotic Charles Pierce which consist form as sign, object, and interpretant as data analysis technique to anaylze the meaning of visualization of pornographic which have been constructed by nude model and massage therapist. Data has been collected by literature review and observation. The result showed that the pornography of representation through their pictures was physical perfection. They uploaded their part of physical perfection by a camera handphone in vulgary as for the sexual object so that another instagram account user could see and savor it. Their impression management startegy was self-promotion and exemplication to promote their body and made it as the example of ideal body for another instagram user account. They did it to transform the values of pornographic culture as the foundation of their own existence. Keywords: Instagram, Gay Men, Pornography, Ethnography, Existence Â
subject: Articles
  topic: section
creator: Mediana Handayani
creator: Dio Herman Saputro
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Analysis Of Postcolonial Feminism Theory: Note Of A Woman's Stuggle In Novel “Panggil Aku Kartini Sajaâ€
type: item
description: The struggle of a nation will be remembered if the nation treasures it as a heritage of knowledge and makes the history of the nation be passed on to generations after. Communications Study sees the process of knowledge heritage as one of its fields of study. Historical narration which depicts the nation‟s struggle Â is in the field of Communications Study. Therefore, this research used historical and bibliographical approach. This research was based on a Postcolonial analysis of a biography novel by Pramoedya A. Toer titled “Panggil Aku Kartini sajaâ€Â as a historical note. AÂ rare study in communications, this research tried to display women‟s efforts in freeing their gender off of “men-writers‟Â eyesâ€Â domination. They are the women who want to grab the opportunity to go forward and to have choices in their life. The conclusion of the results of this research showed that firstly, as an evidence of the existance of postcolonial feminism theory, this novel had created a different point of view on communication studies. Secondly, the writer‟s opinion towards Kartini‟s struggle is very different with what had written by the colonials, since it bears a thicker “nativeâ€Â side on Â Kartini‟s struggle. Personal conflicts and the success of the struggle was narrated through a Javanese cultural context which is dominated by patriarchal environment. Keywords: Â postcolonial, feminisme, double burdens, historical narration, marginalizationÂ
subject: Articles
  topic: section
creator: Roro Retno Wulan
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Understandi Indonesian Youth Communication Behaviors In The New Digital Era
type: item
description: The development of Internet penetration rate in Indonesia brings many internet-based applications in various platforms of digital telecommunication equipments, such as: personal computers, tablets, smartphones, etc. This phenomena creates various internet-based applications both for personal and corporate usage that have been developed in-order to attract or expand the business to broader markets and meets efficiency and effective means. Online transactions is one of the example amongst future applications that people are Â increasingly familiar with to do day-to-day transactions in Indonesia considering the promising economic growth in the next decades. Therefore, the technology experts continually pay attention to work and develop more practical and trustable functions by expanding or improving its key features in various platforms. This paper reports review on two preliminaries studies with the aim of obtaining deeper understanding towards the communication behaviors of Indonesian youth on the uses of online banking services. The studies explored two different angles of young adults attitudes towards online banking transaction usage, included on how they perceive its benefits and how they experience the online transactions itself. As the paper are aimed to provide academic and practical contributions on the understanding of Indonesian youth communication behaviors, it observes communication behaviors to new digital technology adoption that reflects and represents through their attitudes towards the usage of online banking transactions. Keywords: Â youth behavior, digital communication, internet banking, cybernetic, user experience, web usability, e-Commerce.Â
subject: Articles
  topic: section
creator: Kohar Sulistyadi
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2015-01-01
publication date: 2015-01-01

Product Attributes of Tourism and eWOM on The Visit Decision
type: item
description: Tourism is one of the fastest growing industries today. Karanganyar Region in Central Java has 30 tourism destinations, but only one tourism destination which is Parang Ijo Waterfall that managed by the department of tourism. The total visitor in Parang Ijo Waterfall has always fluctuated up and down with a very significant number. The potential visitors will look for information about a tourism destination by eWOM (Electronic Word of Mouth) communication and assess how the tourism product attributes offered. The following study has purposed to examine product attributes of tourism and electronic word of mouth influence on travel decisions in Parang Ijo Waterfall. Hundred people were involved in this study. Those who filled out the questionnaire should domicile in Karanganyar Region and find out information on tourism through the internet. Simple and multiple linear regression technique used to analyse the data that has been collected by using SPSS for Windows 20.0. The result of this study is the product attributes of tourism and electronic word of mouth influence the decision of potential visitor to come to Parang Ijo Waterfall either partially or simultaneously, so the local revenue can be increased. Keywords: Product Attributes of Tourism, Electronic Word of Mouth, Visitor Decision, Parang Ijo Waterfall, Simple Linear Regression, Multiple Linear Regression
subject: Articles
  topic: section
creator: Z.R Ariani
creator: H Wandebori
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2016-01-01
publication date: 2016-01-01

The Use Of Communication Strategy To Increase Employee Motivation In Creating Innovation
type: item
description: The aim of this paper is to describe the use of corporate communication strategy as functional strategy which providing focus and direction to the corporate in order to increase the employee motivation in creating innovation. Communication strategy acting as a framework for the organization to increase employee motivation in creating innovations by providing the link between key strategic issues of the organisation and employee activities through communication process. Corporate communication strategy is seen to be the outcome of a strategic thinking process by top managers in taking strategic decisions. There is strong reaction between a company and its employees in creating innovative culture. The premise is that there should be a valid communication between managers and their subordinates in order to create innovative product or process. This study describe Telkom IDeC (Innovation and Design Centre) situations as a division that responsible to create innovation and design in implementing communication strategy and using it to increase employee motivation in creating innovation. KEYWORDS: communication strategy, employee motivation, innovation.
subject: Articles
  topic: section
creator: Yuliani Rachma Putri
creator: Syarifuddin Syarifuddin
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2016-01-01
publication date: 2016-01-01

Participatory Culture and Solidarity: A case of Sexual Violence against Minor
type: item
description: News coverage about a junior high school girl who was raped and found dead was first appeared on April 5th, 2016 in several local sites in Bengkulu. Yuyun’s case started to gain traction after social media users had initiatives to use hashtag #NyalaUntukYuyun as an expression of sympathy. This online act followed by several offline actions and Yuyun’s case became the start of public awareness of sexual violence against minors’ issue. The goal of this article is to describe how participatory culture of social media users regarding the Yuyun case. Method used is virtual ethnography, with social media observed are Twitter. Result from this study are, netizens participated online via Twitter by using particular hashtags. At first netizens only have Low participation but rose to a high participation for their offline collaboration through "Ring the Warning Signs" and Solidarity Night. From these results, we recommend the modern social movement to use both online and offline media to attract public participation. Keywords: participatory culture, sexual violence, the Yuyun case
subject: Articles
  topic: section
creator: Yuanita Safitri
creator: Mia Angeline
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2016-01-01
publication date: 2016-01-01

Woman as Muted Group (Case Study Of Woman In Sasak Ethnic Group)
type: item
description: Women in Sasak ethnic group are minority who keep being muted in many forms, starts from its position in social stratification, patriarchal lineage, traditional architecture house design, masculinity tradition in merariq, and in customary law which female usually doesn’t have inheritance right. This practice is still continuing up until now, in the era when women's emancipation and gender equality supposed to be part of the human rights to every woman wherever she is. Based on these backgrounds, author conducts a research in order to study and understand the muted process of Sasak’s woman and how they fight it. This research use muted group theory as its basic concept. Qualitative approach with case study method through focus group discussion is chosen as the methods, and research object is Sasak’s woman in Mataram region. The results of this study indicate until now Sasak’s women remains a muted group who continue to live in traditional and cultural values. Resistance began to appear in the form of education, where women began to have a desire to study. In addition, the resistance is also can be seen from the bravery that women show in expressing her opinion or though in the household. Keywords: muted group, woman, gender
subject: Articles
  topic: section
creator: Wulan Purnama Sari
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2016-01-01
publication date: 2016-01-01

The Framing of Women Figure in Indonesian Political Stage
type: item
description: The involvement of women candidates in Indonesia regional elections 2015 and the news construction by online media related to that phenomenon are being the core of this research. The curiosity of feminine issues struggle in a patriarchal political culture is served as the background for this study. By using qualitative analysis through framing approach, it aims to explore comprehensive understanding of how online media in Indonesia depicts women candidates throughout one week before and after the D-day of elections. The framing analysis model developed by Robert N. Entman has considered as the one which could support a hypothesis for exploring the context surrounding the text. The result shows that the domination of patriarchal culture in politics is gradually shifting to more equal ones which also proving that political culture is dynamic. Rather than confronting women leaders in term of gender, media actually aiming for public attention by looking at marketable news. Simply said, there is no need for women in politics to adopt masculine values instead of focus on her own empowerment since women and men can be defined only correlatively not comparatively. Keywords: women candidates, regional elections, framing analysis
subject: Articles
  topic: section
creator: Vivien Sylvina
creator: Fitrie Handayani
creator: Marta Sanjaya
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2016-01-01
publication date: 2016-01-01

Business Strategy To Strengthen The Market Position For Pt. Danapati Abinaya Investama (jaktv)
type: item
description: The year of 1998 was the beginning of the democratic era. The human’s need for information made the growth of new television stations spring up, from only five national television stations at the beginning to eleven national TV stations, which broadcast throughout Indonesia. In the process, the government felt the importance for society to obtain balanced news; therefore, UU No. 32/2002 was made. This law allows people who are in other areas to get local news and information. As a result, after the Constitution Act was passed, many local television stations have sprung up. One local TV station that has been present from 2005 was JAKTV. Since 2015, JAKTV has enlivened local TV station competition in Jakarta. Under the ownership of Mahaka Media and Electronic City Group, JAKTV helps provide information and entertainment to the communities in Jakarta. Therefore, this study was made to examine business strategy and how JAKTV positions itself to deal with the competition. The research started from analyzing, searching, and collecting primary data and supporters This data would then be used to perform business analysis of the internal and external scope of JAKTV. The end result of this study was to determine what current situation JAKTV is facing, what their business models are, and then formulate new business models that can be implemented by JAKTV in the form of business canvas, and a new business strategy for the company that can be generated. In order to be competitive, JAKTV must be able to expand, to increase their customer segments by targeting a wider age (including 7-20 years old), a local company, a political party and BUMN (stateowned enterprises). The new value proposition is to become a television station that focuses on local issues and become an option for 2019 campaign TV by adding better quality programs in the form of entertainment. Keywords: Business Strategy, Television, Media, Communication
subject: Articles
  topic: section
creator: Trimaryanti A. S
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2016-01-01
publication date: 2016-01-01

The Changing of Street Vendor's Culture in English Kampong
type: item
description: English Kampong is a located in the village of Pelem and Tulungrejo District of Pare Kediri, East Java. Initially Pelem and Tulungrejo village a village-based agriculture. Starting from the establishment of an English course in 1976, namely Basic English Course in Tulungrejo, District Pare, Kediri, East Java, slowly the village transformed into a village-based services. Students who study and live in the village practice English both in the English course as well as when they are outside. As a result the villagers Tulungrejo become very accustomed to hearing people speak English in their daily lives. Mohammad Kalend is the founder of Basic English Course. Since 2014 he taught English pro bono for the street vendors who sell around the campus of Basic English Course. This paper would like to see is there a cultural change that occurred on Tulungrejo’s vendor who has been learning English? If there is a change, what changes occur within the vendors? This research was conducted by using an ethnographic approach. Ethnography literally means to write or represent a culture. The result of this study indicates that among street vendors and villagers of Tulungrejo, English is already accepted as part of a new culture in Tulungrejo village. No one is likely to think that when someone speaks in English that made him or her arrogant. The street vendors realized that mastering English is a chance for young children Tulungrejo village to work and achieve a better life. Keyword: culture, street vendor, English course
subject: Articles
  topic: section
creator: S Azeharie
creator: E.H Susanto
rights: Hak Cipta (c) 2018 International Conference on Transformation in Communication (ICOTIC)
date: 2016-01-01
publication date: 2016-01-01