Pengaruh Motivasi Terhadap Kinerja Karyawan Unit Commercial Passenger Marketing Kantor Pusat Pt. Kereta Api Indonesia (persero) Bandung

Nouva Ariffiyani Sanjaya, Fetty Poerwita Sary

Abstract

Abstrak Kereta Api menjadi tranportasi pilihan utama masyarakat Indonesia. PT. Kereta Api Indonesia (Persero) telah meraih banyak penghargaan dari mancanegara. Kondisi yang dihadapi Unit Commercial Passenger Marketing Kantor Pusat PT. Kereta Api Indonesia (Persero) Bandung yaitu terjadi penurunan pada motivasi dan kinerja. Tujuan penelitian ini adalah untuk melihat bagaimana tingkat motivasi eksternal dan motivasi internal, tingkat kinerja karyawan, dan bagaimana pengaruh motivasi eksternal dan motivasi internal terhadap kinerja karyawan pada Unit Commercial Passenger Marketing Kantor Pusat PT. Kereta Api Indonesia (Persero) Bandung. Metode penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan cara menyebarkan kuisioner kepada seluruh karyawan Unit Commercial Passenger Marketing Kantor Pusat PT. Kereta Api Indonesia (Persero) Bandung yaitu sebanyak 45 orang dengan teknik sampel jenuh (non-probability sampling). Alat ukur dalam penelitian ini mengggunakan lima skala likert. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dan analisis deskriptif. Untuk menguji data penulis menggunakan uji normalitas metode one sample Kolmogrov-Smirnov dengan normal p-plot, uji heteroskedastisitas dengan cara uji glejser dan scatter plot, uji multikoleniaritas, dan uji koefisien determinasi. Berdasarkan hasil olahan data diketahui bahwa tingkat motivasi eksternal dan motivasi internal dikategorikan sangat baik dan kinerja karyawan dikategorikan sangat baik pula. Pada penelitian ini diketahui bahwa motivasi eksternal dan motivasi internal berpengaruh signifikan positif terhadap kinerja karyawan unit commercial passenger marketing kantor pusat PT. Kereta Api Indonesia (Persero) Bandung. Hasil ini menunjukkan ketika motivasi eksternal dan motivasi internal meningkat maka kinerja karyawan meningkat. Begitu pula sebaliknya ketika motivasi eksternal dan motivasi internal menurun maka kinerja karyawan menurun. Maka hasil hipotesis yang diterima adalah H1. Kata Kunci: Motivasi Eksternal, Motivasi Internal, Kinerja Abstact Railways are the main choice of transportation for Indonesians. PT. Kereta Api Indonesia (Persero) has won many awards from overseas. Conditions faced by the Commercial Passenger Marketing Unit at the Head Office of PT. Kereta Api Indonesia (Persero) Bandung, namely a decline in motivation and performance. The purpose of this study was to see how the level of external motivation and internal motivation, the level of employee performance, and how the influence of external motivation and internal motivation on employee performance at the Commercial Passenger Marketing Unit of the Head Office of PT. Kereta Api Indonesia (Persero) Bandung. This research method uses a quantitative approach. Data collection is done by distributing questionnaires to all employees of the Commercial Passenger Marketing Unit at the Head Office of PT. Kereta Api Indonesia (Persero) Bandung, which is as many as 45 people with saturated sampling techniques (non-probability sampling). The measuring instrument in this study uses five Likert scales. The analysis technique used in this study is multiple linear regression analysis and descriptive analysis. To test the author's data using the normality of the one sample Kolmogrov-Smirnov method with a normal p-plot, heteroscedasticity test using the glejser test and scatter plots, multicoleniarity tests, and test the coefficient of determination. Based on the processed data it is known that the level of external motivation and internal motivation are categorized as very good and employee performance is categorized very well as well. In this study, it is known that external motivation and internal motivation have a significant positive effect on the performance of employees of the commercial passenger marketing head office of PT. Kereta Api Indonesia (Persero) Bandung. These results indicate that when external motivation and internal motivation increase, employee performance increases. And vice versa when external motivation and internal motivation decrease, employee performance decreases. Then the results of the hypothesis received are H1. Keywords: External Motivation, Internal Motivation, Employee Performance

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