Analisis Perbandingan Atribut Produk Aloe Revital Soothing Gel (300ml) By Innisfree Dengan Nature Republic Soothing And Moisture Aloe Vera 92% (survey Pada Konsumen Outlet Mall Paris Van Java Bandung Dan Trans Studio Mall )

Purnamasurya Asri, Nadya Novandriani Karina Moelino

Abstract

Abstrak Industri kosmetik merupakan industri yang strategis dalam perkembangan perekonomian di Indonesia. Perkembangan kosmetik di Indonesia berkembang dengan sangat pesat. Hal ini dapat dilihat melalui pendapatan Indonesia dari indusri kosmetik mengalami peningkatan. Menurut Indonesia Finance Today sendiri pendapatan pasar kosmetik di Indonesia pada 2013 6,87% menjadi Rp 11,2 triliun dari sebelumnya Rp 9,76 triliun, menurut asosiasi industri. Selain itu dapat dilihat dari segi pengguna di masyarakat yang mengalami peningkatan menjadi 9,4%. Brand produk Innisfree dan Nature Republic bersaing dalam persaingan atribut produk. Innisfree dan Nature Republic outlet Paris Van Java Mall dan Trans Studio Mall adalah salah satu dari beberapa outlet di kota Bandung dengan mayoritas konsumen kelas menengah keatas. Tujuan dari penelitian ini adalah untuk mengetahui terdapat perbedaan atribut produk serta tanggapan konsumen terhadap atribut produk Aloe Revil Soothing Gel 300 ML By Innisfree dengan Soothing & Moisture Aloe Vera 92% Soothing Gel by Nature Republic. Penelitian ini merupakan penelitian deskriptif, yang melibatkan 100 konsumen AloeRevil Soothing Gel 300 ML By Innisfree Outlet Paris Van Java Mall dan 100 konsumen Soothing & Moisture Aloe Vera 92% Soothing Gel by Nature Republic Outlet Trans Studio Mall Bandung dengan pengambilan sampel menggunakan teknik non-probability sampling tipe incidental sampling . Data yang terkumpul kemudian diolah dengan menggunakan metode analisis perbandingan. Dari hasil penelitian dapat disimpulkan bahwa Berdasarkan hasil uji beda dengan menggunakan MannWhitney U-test maka dapat disimpulkan bahwa terdapat perbedaan atribut produk Aloe Revil Soothing Gel 300 ML By Innisfree dengan Soothing & Moisture Aloe Vera 92% Soothing Gel by Nature Republic secara signifikan. Kata Kunci : Analisis Perbandingan, Atribut Produk, Kosmetik Abstracts The cosmetic industry is a strategic industry in economic development in Indonesia. Cosmetics development in Indonesia is growing very rapidly. It can be seen through the Indonesia income of indusri cosmetics increased. According to Indonesia Finance Today revenues from cosmetics market Indonesia in 2013 6,87% to Rp 11.2 trillion from Rp 9.76 trillion, according to assosiations industry. It can be seen in terms of users in the community have increased to 9.4%. Brand cosmetic Innisfree and Nature Republic compete in the competitive attributes of the product. Innisfree and Nature Republic at Paris Van Java Mall outlet and Trans Studio Mall outlet is one of the few outlets in the city with the majority of middle and upper class consumers. The purpose of this research is to know there are differences in product attributes and consumer responses to product attributes cosmetic Aloe Revil Soothing Gel 300 ML By Innisfree with Soothing & Moisture Aloe Vera 92% Soothing Gel by Nature Republic. This research is a descriptive study, involving 110 consumers from Aloe Revil Soothing Gel 300 ML By Innisfree Outlet at Paris Van Java Ma l l Bandung and 100 consumer from dengan Soothing & Moisture Aloe Vera 92% Soothing Gel by Nature Republic Outlet at Trans Studio M a l l Bandung by use sampling non-probability sampling type and incidental sampling. To collected data using comparative analysis method. From the results of this study concluded that Based on the results of different test by using the MannWhitney U-test it can be concluded that the differences in product attributes is significant from Aloe Revil Soothing Gel 300 ML By Innisfree with Soothing & Moisture Aloe Vera 92% Soothing Gel by Nature Republic. Keywords: Comparative analysis, product attributes,cosmetic

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