Pengaruh Kualitas Produk, Emotional Branding, Dan Experiental Marketing Terhadap Loyalitas Konsumen Di Kofluck Bandung

Muhammad Akadiva Nurseptia, Arlin Ferlina M. Trenggana

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk , Emotional Branding , dan Experiental Marketing terhadap Loyalitas Konsumen di Kofluck Coffee Shop. Penelitian ini bertujuan untuk mengetahui dan menganalisis Kualitas Produk , Emotional Branding , dan Experiental Marketing.Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif. Teknik analisis yang digunakan dalam penelitian ini adalah analisis linier berganda. Sampel dari penelitian ini diambil secara random sampling berjumlah 100 responden yang merupakan customer dari Kofluck Coffee Shop. Hasil dari penelitian menunjukan bahwa variabel Kualitas Produk , Emotional Branding , dan Experiental Marketing memliki pengaruh terhadap Loyalitas Konsumen. Penelitian lebih lanjut bisa dilakukan dengan melihat variabel Kualitas Produk , Emotional Branding , dan Experiental Marketing terhadap Loyalitas Konsumen Kata Kunci: Kualitas Produk , Emotional Branding ,Experiental Marketing,Loyalitas Konsumen Abstract This study aims to determine the effect of Product Quality, Emotional Branding, and Experiential Marketing on Consumer Loyalty at Kofluck Coffee Shop. This study aims to find out and analyze Product Quality, Emotional Branding, and Experiential Marketing. This study uses quantitative methods with descriptive research types. The analysis technique used in this study is multiple linear analysis. Samples from this study were taken by random sampling totaling 100 respondents who were customers of Kofluck Coffee Shop. The results of the study show that the variables of Product Quality, Emotional Branding, and Experiential Marketing have an influence on Consumer Loyalty. Further research can be done by looking at the variables of Product Quality, Emotional Branding, and Marketing Experiences towards Costumer Loyalty Keywords: Product Quality , Emotional Branding,Marketing Experiences, Costumer Loyalty

Full Text:

PDF

Refbacks

  • There are currently no refbacks.
max_upload :0