Pengaruh E- Trust Dan Kualitas Website Terhadap E-purchase Intention

Prastha Azhari Mahadhika, Dinda Amanda Zuliestiana

Abstract

ABSTRAK
Hampir semua perusahaan bisnis sekarang mempunyai websites, yang pada waktu lima
tahun yang lalu dianggap sebagai sesuatu yang tidak memungkin dilaksanakan. Saat ini, apapun
yang akan dilakukan perusahaan, lembaga, organisasi maupun individu untuk menyampaikan
informasi, melakukan negosiasi maupun kesepakatan bisnis, dapat melalui internet. Melalui ecommerce, memungkinkan kita dengan sedikit usaha memperoleh apa saja yang kita butuhkan.
Perilaku niat pelanggan (behavioral intention) terhadap produk dan jasa merupakan hasil
dari proses kepuasan yang dirasakan pelanggan terhadap produk dan jasa yang telah diberikan oleh
penyedia marketplace
Penelitian berjudul Pengaruh E- trust dan dimensi kualitas website Terhadap E-purchase
intention di Situs OLX. Tujuan penelitian untuk mengetahui tanggapan responden mengenai Etrust, tanggapan responden mengenai dimensi kualitas website, tanggapan responden mengenai epurchase intention, mengetahui apakah E- trust berpengaruh terhadap e-purchase intention dan
mengetahui dimensi kualitas website berpengaruh terhadap e-purchase intention di situs OLX.
Metode penelitian yang digunakan yaitu explanatory research dengan teknik pengumpulan data
melalui penyebaran kuesioner.
Hasil penelitian menunjukkan bahwa E- trust pada Situs OLX telah dilaksanakan dengan
baik dan memenuhi unsur-unsur teori E- trust. Kualitas website pada Situs OLX di lingkungan
mahasiswa Telkom dapat dikatakan cukup baik. purchase intention Situs OLX dinilai baik. Etrust secara parsial berpengaruh signifikan terhadap e-purchase intention pada situs OLX. Variabel
kualitas website secara parsial berpengaruh signifikan terhadap e-purchase intention pada situs
OLX
Kata kunci: Online review, kualitas website, E-purchase intention
ABSTRACT
Almost all business companies today have websites, which only five years ago were
considered impossible to implement. Currently, whatever companies, institutions, organizations or
individuals will do to convey information, conduct negotiations or business agreements, can be via
the internet. Through e-commerce, it allows us with minimal effort to get what we need
The behavior of customer intentions (behavioral intention) for products and services is
the result of the satisfaction process that customers feel about products and services that have
been provided by marketplace providers.
The study entitled Effect of e-trust and dimensions of website quality on E-purchase
intention on the OLX Site. The research objective was to find out the responses of respondents
regarding e-trust, respondents 'responses regarding the dimensions of website quality,
respondents' responses to e-purchase intention, knowing whether e-trust had an effect on e purchase intention and knowing the dimensions of website quality affecting e-purchase intention
on OLX sites. The research method used is explanatory research with data collection techniques
through questionnaires.
The results of the study indicate that e-trust on LX Sites have been well implemented and
fulfill the elements of e-trust theory. The quality of websites on OLX Sites in Telkom University
students can be said to be quite good. OLX Site's purchase intention is considered good. E-trust
partially has a significant effect on e purchase intention on OLX sites. Website quality variables
partially have a significant effect on e purchase intention on OLX sites.
Keywords: e-trust, dimensions of website quality, E-purchase intention

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