Strategi Komunikasi Pemasaran Toko Roti Virgin Semarang Di Masa Pandemik Covid-19

Agnes Kristika Setianing Handyani, Indra Novianto Adibayu Pamungkas

Abstract

Abstrak Adanya wabah Covid-19 tentunya mengakibatkan penurunan pendapatan pada bisnis bidang kuliner. Kota Semarang sebagai salah satu rekomendasi wisata kuliner menurut oleh Kementerian Pariwisata Republik Indonesia 2018 (Kemenpar). Salah satu kuliner yang wajib dikunjungi adalah Toko Roti Virgin. Di masa pandemik toko roti ini t                                                                                                                                       gi komunikasi pemasaran yan                                                                                                                                       n ini berfokus pada penerpaan                                                                                                                                    strategi media. Penelitian  ini                                                                                                                                       sikan  strategi komunikasi pe                                                                                                                                      nunjukan pada strategi pesan i                                                                                                                                      ngemas dalam bentuk poster s                                                                                                                                    nal. Lalu pada strategi media                                                                                                                                      eberapa lokasi waktu terbaik u Kata kunci : k   
Abstract  The C                                                                                                                                      ess. Semarang City is one of t                                                                                                                                       he Republic of Indonesia 201                                                                                                                                      ry. During the pandemic, this                                                                                                                                      ommunication strategy carri                                                                                                                                        focuses on the implementation                                                                                                                                    egy and media strategy. This                                                                                                                                        ommunication strategy of Vir                                                                                                                                      ommunication content messag                                                                                                                                     gin's message packaging in t                                                                                                                                       l and  rational messages. The                                                                                                                                        mines several locations for th  
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