Analisis Keterkaitan Eco-Product Innovativeness, Social Dan Green Performance Di Umkm Batik Kota Purworejo
Abstrak
Inovasi hijau atau eco-product innovativeness merupakan upaya yang dapat dilakukan industri dalam segala hal,berkembang secara berkelanjutan dengan kemajuan aspek lingkungan. Sementara kinerja hijau atau green
performance merupakan kinerja yang berfokus pada pemanfaatan produk ramah lingkungan. Salah satu penerapan
inovasi hijau dan kinerja hijau adalah pada UMKM batik. Penggunaan eco-product innovativeness, social, green
performace di UMKM batik Dewa, Ngasto Tirto dan Srikandi di Purworejo masih terbilang belum efektif sehingga
perlu adanya penilaian dengan pendekatan eco-product innovativeness, social, green performace terhadap business
performances References. Tujuan penelitian ini adalah untuk mengetahui pengaruh eco-product innovativeness
terhadap kinerja bisnis, kinerja hijau dan kinerja sosial pada UMKM batik Dewa, Ngasto Tirto dan Srikandi di
Kabupaten Purworejo. Selain itu, juga untuk mengetahui pengaruh kinerja sosial dan kinerja hijau terhadap kinerja
bisnis. Pengujian yang dilakukan, terdapat hubungan yang signifikan antara eco-product innovativeness dengan
kinerja perusahaan, eco-product innovativeness dengan green performance, eco-product innovativeness dengan
kinerja sosial dan hubungan antara kinerja hijau dan kinerja bisnis. Hasil penelitian ini diharapkan dapat dijadikan
acuan terhadap kegiatan bisnis dari UMKM batik Dewa, Ngasto Tirto dan Srikandi. Selain itu, diharapkan dapat
diterapkan dalam mempertahankan praktik dari eco-product innovativeness, kinerja hijau dan kinerja sosial. Melalui
penerapan tersebut diharapkan adanya peningkatan kinerja perusahaan.
Kata Kunci : batik, business performance, eco-product innovativeness, green performances, social performance,
UMKM
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