Business Plan Analysis at Eternal Beauty Startup Ecoxyn
Abstract
Ecoxyn as a new brand wants to invite Gen Z to be aware and call for protecting the environment in order to take
advantage of opportunities and effective strategies to develop the Ecoxyn business. Ecoxyn wants to continue to
develop its business so that it can be sustainable at a time when many competitors are present, therefore Ecoxyn
continues to carry out its business strategies and plans, one of which is this research, namely to analyze effective and
efficient business plans and strategies for Ecoxyn's business processes. The method used to analyze Ecoxyn's business
plan is an objective and qualitative method, because it is a report on a business that is managed by itself. After
carrying out this analysis, it can be seen that Ecoxyn is able to compete with other local brands. This is based on the
analysis carried out in this research in the form of PESTEL analysis, 4P's Marketing Mix, Business Model Canvas,
Porter's 5 Forces, Competitive, SWOT & TOWS, STP, as well as analysis of Ecoxyn's marketing, operational,
management and financial plans and strategies, the results obtained that Ecoxyn has been able to compete with
competitors' positions in terms of price and quality and is in a period of improvement in terms of online and offline
marketing. Therefore, Ecoxyn gets a profit of IDR 57,200,000 during September 2023 - 2024 with initial funding
required of IDR 15,600,000.
Keywords-PESTEL analysis, 4P's marketing mix, business model Canvas, Porter's 5 Forces, competitive, SWOT &
TOWS, STP, marketing, operational, management and financial plans and strategy
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