Product Validation Analysis Using Value Proposition Canvas at Nominus Startup
Abstract
NoMinus is a StartUp that provides a platform in the form of an Instagramshop where users can sell and buy new and
pre-loved clothes. NoMinus offers a variety of products, including men's, women's, and children's clothing. Product
Validation Analysis needs to be carried out by NoMinus to minimize the risk of failure and find out which areas need
improvement and adjustment. Product validation analysis in this research uses the Value Proposition Canvas. Data
collection in this study used questionnaire, interview and observation methods. Respondents in this study totaled 100
people. The results showed that customers were satisfied with the products and services offered by NoMinus. but there
are several areas that need more attention. therefore the Value Proposition Canvas can be used to create an
innovation to help NoMinus minimize the risk of failure.
Keywords-NoMinus, pre-loved, value proposition canvas and product validation analysis
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