Implementation of Persuasive Communication in Video Production “behind the Kitchen of Kebabfactory.id” As Director Of Photography

Abstract

The study titled "THE ROLE OF DIRECTOR OF PHOTOGRAPHY IN THE PRODUCTION OF KEBAB
FACTORY.ID COMPANY PROFILE VIDEO" explores the role of the Director of Photography (DoP) in creating a
company profile video for Kebab Factory.ID, a company in the F&B sector specializing in kebabs. The background
of this research is based on the rapid development of information and communication technology, which influences
how information is disseminated, including through digital media and video. In this context, a company profile video
becomes a crucial tool for building a company's image and fostering collaborations. The research methodology
involves the stages of video production, divided into three main phases: pre-production, production, and postproduction. The pre-production stage includes research and planning the video's concept and story, while the
production stage involves filming at various locations. The post-production stage focuses on editing and refining the
video. The results show that the application of cinematography theory and uses and gratifications theory plays a
significant role in creating appealing and informative visuals. The 5C concept in cinematography (camera angle,
continuity, composition, close up, and color) is used to create an inspiring and effective video in conveying the
message. In conclusion, the Kebab Factory.ID company profile video successfully introduces the company to the
public, showcases its history and flagship products, and builds an emotional connection with the audience. This study
emphasizes the importance of the DoP's role in ensuring visual and audio quality aligns with the initial concept and
the relevance of video as an effective communication tool in the digital era.

Keywords- director of photography, company profile, cinematography, digital media, information technology.