Implementation of Product Awareness in the Ad Production Process of “the new king of foldable smartphones, Oppo Find N3” on Detikcom
Abstract
The development of the digital era has made the internet a means of media to obtain information. Advertising is one
of the media means of providing information with the aim of attracting the attention of potential customers or the
general public that has persuasive characteristics. Companies from various sectors have advertised their products
through the internet, one of which is OPPO such as the product advertised is OPPO Find N3. Various media
companies have been entrusted in broadcasting this latest product, one of which is detikcom. The production process
of making this advertisement will be discussed to further examine how to apply product awareness on OPPO Find N3
content at detikcom. With the method of in-depth observation in the field, this work is expected to provide insight into
the application of production awareness in the ad production process starting from pre-production, production, to
post-production.
Keywords-advertisement, product awareness, production procces.
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