The Effect of Perceived Incentives on Interest in Buying Electric Vehicles Electric Vehicles Through Perceived Usefulness in Indonesia
Abstract
Air pollution is a serious issue and a prevalent phenomenon in Indonesia, with harmful impacts on public health and
the environment. Currently, the Indonesian government is strongly committed to achieving Net Zero Emission (NZE)
by 2060. Net zero emissions (NZE) means that the amount of carbon emissions released into the atmosphere does not
exceed the amount that can be absorbed by the Earth. The objective of this research is to explore the influence of
Perceived Incentives, Perceived Usefulness, and Purchase Intention concerning electric vehicles in Indonesia. This
study adopts a descriptive and quantitative approach. Non-probability sampling, specifically purposive sampling, was
utilized to select respondents who are knowledgeable and interested in electric vehicles in Indonesia. The researchers
employed Likert scales for measurement, targeting an unspecified population size. The study involved 273 respondents
and utilized SmartPLS version 3.0 for data analysis. Based on the processed data, it was found that Perceived
Incentives have a positive influence on Perceived Usefulness. Perceived Usefulness, in turn, positively affects the
Purchase Intention of Electric Vehicles. Furthermore, Perceived Incentives significantly influence the Purchase
Intention of Electric Vehicles directly and also indirectly through Perceived Usefulness.
Keywords-percived incentives, percived usefulness, purchase intention
References
Amier, M., & Pradana, M. (2022). Analisis Bibliometrik tentang Green Marketing: Perkembangan Studi dalam
Periode 1999-2022. SEIKO : Journal of Management & Business, 4(3), 121–131.
https://doi.org/10.37531/sejaman.v4i3.2412
Audrey Ramadhina, & Fatma Ulfatun Najicha. (2022). Regulasi Kendaraan Listrik di Indonesia Sebagai Upaya
Pengurangan Emisi Gas. Jurnal Hukum To-Ra : Hukum Untuk Mengatur Dan Melindungi Masyarakat,
(2), 201–208. https://doi.org/10.55809/tora.v8i2.126
Budiastuti, & Bandur. (2018). VALIDITAS DAN RELIABILITAS PENELITIAN Dengan Analisis dengan NVIVO,
SPSS, dan AMOS. Mitra Wacana Media.
Chandra, S. J., & Santoso, T. (2022). Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Purchase
Intention Masyarakat Dalam Membeli Produk kecantikan Melalui Behavioral Intention to Use pada
Aplikasi Socobysociolla. Agora, 10(2), 1–8.
Dio Dananjaya, A. K. (2023). Motor Sumbang Polusi Udara Terbesar di Indonesi. KOMPAS.Com.
Dr. Marissa Grace Haque Fawzi, S.H., M.Hum., M.B.A., M.H., M. (2022). STRATEGI PEMASARAN Konsep, Teori
dan Implementasi. In Pascal Books. http://repository.ibs.ac.id/id/eprint/4973
Fikriyah, S., Mayasari, A., Ulfah, U., & Arifudin, O. (2022). Peran Orang Tua Terhadap Pembentukan Karakter Anak
Dalam Menyikapi Bullying. Jurnal Tahsinia, 3(1), 11–19. https://doi.org/10.57171/jt.v3i1.306
Ghozali, P . . D.H.I., & Latan,H (2015). Partial Least Squares Konsep, Teknik, dan Aplikasi Menggunakan Program
SmartPLS 3.0 Untuk Penelitian Empiris (2nd ed.). Semarang: Universitas Dipenegoro Semarang.
Ghozali. (2021). PARTIAL LEAST SQURE KONSEP,TEKNIK DAN APLIKASI MENGGUNAKAN PROGRAM
SmartPLS 3.2.9 UNTUK PENELITIAN EMPIRIS. Badan Penerbit - Undip.
Halima, M. H., Li, Y., Ghani, U., Kiani, A., & Cynthia, A. (2021). Impact of Online Crisis Response Strategies on
Online Purchase Intention: The Roles of Online Brand Attitude and Brand Perceived Usefulness. SAGE
Open, 11(1). https://doi.org/10.1177/21582440211003872
Humas. (2023). Peningkatan Polusi Udara di Indonesia : Perspektif Ekonomi Berdasarkan Teori Freaknomics.
Sekretariat Kabinet Republik Indonesia. https://setkab.go.id/peningkatan-polusi-udara-di-indonesiaperspektif-ekonomi-berdasarkan-teori-freakonomics/
Indriawati. (2015). Metode Penelitian Manajemen dan Bisnis Konvergensi Teknologi Komunikasi dan Informasi.
Bandung: PT Refuka Aditama
Japarianto, E., & Anggono, Y. D. (2020). Analisa Pengaruh Perceived Ease of Use Terhadap Intention to Buy Dengan
Perceived Usefulness Sebagai Variabel Intervening Pada Aplikasi E-Commerce Tokopedia. Jurnal
Strategi Pemasaran, 7(1), 1–9.
Kasmir. (2022). PENGANTAR METODELOGI PENELITAIN (UNTUK ILMU MANAJEMEN, AKUNTANSI,
DAN BISNIS) (Monalisa (ed.)). Rajawali Printing.
KEMENTERIAN ENERGI DAN SUMBER DAYA MINERAL. (2023). Berkenalan dengan Net Zero Emission.
KEMENTERIAN ESDM REPUBLIK INDONESIA. https://ppsdmaparatur.esdm.go.id/seputarppsdma/berkenalan-dengan-net-zero-emission
Kusumawati, T. S., & Satmoko, A. (2023). PENGARUH ELECTRONIC WORD OF MOUTH (eWOM),
PERCEIVED ENJOYMENT, DAN SUBJECTIVE NORM TERHADAP PURCHASE INTENTION
JASA SUBSCRIPTION VIDEO ON DEMAND (SVoD) NETFLIX DENGAN VARIABEL
PERCEIVED USEFULNESS SEBAGAI VARIABEL MEDIASI (SURVEI PADA GENERASI Z DI
DAERAH ISTIMEWA YOGYAKARTA) [THE EFFECT OF ELECTRONIC WORD OF MOUTH
(eWOM), PERCEIVED ENJOYMENT, AND SUBJECTIVE NORM ON PURCHASE INTENTION
IN SUBSCRIPTION VIDEO ON DEMAND (SVoD) SERVICE NETFLIX WITH PERCEIVED
USEFULNESS AS MEDIATING VARIABLE (SURVEY OF GENERATION Z IN DAERAH
ISTIMEWA YOGYAKARTA)]. Indonesian Marketing Journal, 3(1), 1.
https://doi.org/10.19166/imj.v3i1.6754
Le, T. T., Jabeen, F., & Santoro, G. (2023). What drives purchase behavior for electric vehicles among millennials in
an emerging market. Journal of Cleaner Production, 428(October), 139213.
https://doi.org/10.1016/j.jclepro.2023.139213
Marianus Subianto 1. (2016). Pengaruh Gaji Dan Insentif Terhadap Kinerja Karyawan Pada Pt . Serba Mulia Auto. 4,
–712.
Mulyana, M. (2019). Peran Pemasaran Dalam Masyarakat Dan Perusahaan. Materi Tutorial Online Ekma 4216
Manajemen Pemasaran, 1(1), 1–6.
Mulyani, V. G., Farid Najib, M., & Desausa Guteres, A. (2021). The Effect of Perceived Usefulness, Trust and Visual
Information on Attitude and Purchase Intention of Instagram Food Blogger. Journal of Marketing
Innovation, 1(1), 78–93. http://doi.org/10.35313/jmi.v1i01.12
Neolaka. (2014). Metode Penelitian dan Statistik (A. Kamsyach (ed.)). PT REMAJA ROSDAKARYA.
Nugraha, T. W., Udayana, I. B. N., & Lukitaningsih, A. (2021). PENGARUH PERCEIVED USEFULNESS,
PERCEIVED EASE OF USE DAN SUBJECTIVE NORM TERHADAP PURCHASE INTENTION
MELALUI ATTITUDE PENGGUNA OLX (Studi Kasus: Pada Mahasiswa UST Yogyakarta). JBE
(Jurnal Bingkai Ekonomi), 6(2), 12–27. https://doi.org/10.54066/jbe.v6i2.102
Nursiah, N. (2017). Pengaruh Perceived Ease of Use Dan Perceived Usefulness Terhadap Behavior Intention To Use.
Jurnal Elektronik Sistem Informasi Dan Komputer, 3(2), 39–47.
Primanda, R., Setyaning, A. N. A., Hidayat, A., & Ekasasi, S. R. (2020). The Role of Trust on Perceived Usefulness
and Perceived Ease of Use toward Purchase Intention among Yogyakarta’s Students. INOBIS: Jurnal
Inovasi Bisnis Dan Manajemen Indonesia, 3(3), 316–326.
https://doi.org/10.31842/jurnalinobis.v3i3.140
Rambe, D. N. S., & Aslami, N. (2022). Analisis Strategi Pemasaran Dalam Pasar Global. El-Mujtama: Jurnal
Pengabdian Masyarakat, 1(2), 213–223. https://doi.org/10.47467/elmujtama.v1i2.853
Rosalia, D. (2023). Jenis - Jenis Motor Listrik di Indonesia, Harg, dan Perawatanyaa. Otolix.
https://otoklix.com/blog/jenis-jenis-motor-listrik/
Saksono, A. S., & Untoro, W. (2023). Model Konseptual Perceived Ease of Use Dan Perceived Usefulness Konsumen
Dalam Penggunaan Aplikasi Shopee Di Surakarta Dengan Discount Sebagai Variabel Moderasi.
Seminar Nasional Pariwisata Dan Kewirausahaan (SNPK), 360–368.
Santia. (2023). Beli Motor Listrik Dapat Diskon Rp 7 Juta, Ini syaratnya! LIPUTAN 6.
https://www.liputan6.com/bisnis/read/5238929/beli-motor-listrik-dapat-diskon-rp-7-juta-ini-syaratnya
Santoso. (2018). Metode Penelitian Kuantitatif - Pengembangan Hipotesis dan Pengujiannya Menggunakan SmartPLS
(Giovanny (ed.)). ANDI (Anggota IKAPI).
Setiawan, L. (2018). Pengaruh Celebrity Endorsement Terhadap Purchase Intention dengan Brand Awareness sebagai
Variabel Mediasi pada Produk Green Tea Esprecielo Allure. Manajemen Pemasaran, 12(1), 53–59.
https://doi.org/10.9744/pemasaran.12.1.53
Shanmugavel, N., & Micheal, M. (2022). Exploring the marketing related stimuli and personal innovativeness on the
purchase intention of electric vehicles through Technology Acceptance Model. Cleaner Logistics and
Supply Chain, 3(September 2021), 100029. https://doi.org/10.1016/j.clscn.2022.100029
SILALAHI. (2018). METODOLOGI ANALISIS DATA DAN INTERPRETASI HASIL. PT Refika Aditama.
Sudaryono. (2017). METODELOGI PENELITIAN (1st ed.). PT Raja Garfindo Persada.
Sugiyono. (2010). METODE PENELITIAN KUANTITATIF, KUALITATIF, DAN R&D. ALFABETA, cv.
Sugiyono. (2010). METODE PENELITIAN KUANTITATIF, KUALITATIF, DAN R&D. ALFABETA, cv.
Sugiyono. (2015). METODE PENELITIAN DAN PENGEMBANGAN (Research and Development) (Suryandari
(ed.)). ALFAVETA, cv
Wang, M., Sun, L. L., & Hou, J. D. (2021). How emotional interaction affects purchase intention in social commerce:
the role of perceived usefulness and product type. Psychology Research and Behavior Management, 14,
–481. https://doi.org/10.2147/PRBM.S301286
Wiguna, K. D. (2022). Pengaruh Subjective Norm, Perceived Usefulness, Dan Video Review Produk Terhadap
Keputusan Pembelian Peralatan Rumah Tangga Di Marketplace Dengan Minat Beli Sebagai Variabel
Intervening. Jurnal Ekonomi Manajemen Dan Bisnis, 3(1), 41–46.
https://doi.org/10.32815/jubis.v3i1.1086
Yang, X. (2022). Consumers’ purchase intentions in social commerce: the role of social psychological distance,
perceived value, and perceived cognitive effort. Information Technology and People, 35(8), 330–348.
https://doi.org/10.1108/ITP-02-2022-0091
ZURICH. (2029). 5 Alasan Kenapa Anda Harus Punya Motor Listrik di Indonesia. ZURICH.
